Rebirth: From catering group to world’s richest man

Zhao Youfang has finally stopped being so busy recently. He was extremely busy some time ago.

This is because Lin Shen proposed the concept of”reserve cadres” when Wallace opened its doors, allowing Wallace to focus on cultivating management talents, which is conducive to Wallace’s continuous expansion and ensures that talents are available at any time.

Two days ago, two trained store managers finally took up their posts at the Jinling Road store and the People’s Park store. The pressure on Zhao Youfang is no longer so great.

On this day, he took some free time and came to Fudan University because Lin Shen said he had something to tell him.

Zhao Youfang waited for a while in a teahouse near Fudan University. Lin Shen finally arrived.

“Sorry uncle, get out of class has just ended. Lin Shen said

“It’s okay, I didn’t wait long.” Zhao Youfang said

“That’s it, uncle, I want you to take a break from Wallace’s management and help me do another thing.”Lin Shen went straight to the topic. There was no Luo Li, he was not an outsider anyway.

“oh? What’s up?”Zhao Youfang was stunned.

Lin Shen took out two packs of Master Kong instant noodles from the schoolbag he carried with him and put them in front of Zhao Youfang.

“Huh? Is this produced by Sun Qiang’s factory?”Zhao Youfang picked up two packages of instant noodles and looked at them.

The previous acquisition of Sun Qiang’s food factory naturally required the use of Wallace’s working capital, so Lin Shen acquired the food factory and prepared to produce instant noodles. Zhao Youfang has always known about it.

“right. Lin Shen said.

Zhao Youfang opened one of the packages, broke it open and tasted it. His eyes lit up and he said,”Well, it tastes better than anything on the market.””

“Um. Lin Shen nodded and said,”I am confident that this instant noodle is more popular than any instant noodles on the market, but no matter how delicious it is, it must rely on advertising and marketing.””

In this era, the concept of advertising and marketing is not that popular yet, and many people do not pay attention to it. However, foresighted people like Li Jingwei have already made a lot of money by relying on advertising and marketing.

In a year or two, When health care products became popular in China, the power of advertising and marketing became apparent.

Lin Shen had always mentioned advertising and marketing to Zhao Youfang when he opened his business in Wallace, so Zhao Youfang understood it to some extent.

“What do you want me to do?” Zhao Youfang said

“It’s all written in it.”Lin Shen pushed out a printed material.

Zhao Youfang took it over and looked at it. The title read”Master Kong Instant Noodles Advertising Plan”.

Zhao Youfang flipped through it and frowned. The workload was very heavy and difficult. The most difficult part was that Lin Shen actually asked him to go to Yanjing to submit the advertisement to CCTV

“This costs a lot of money, right?”Zhao Youfang said hesitantly.

“Don’t worry about money, it doesn’t matter how much you spend. When you arrive in Yanjing, you can go find Li Xinya. He is there to help Wallace expand his territory, and he should have met many official people. Lin Shen said.

According to the historical trajectory, Master Kong, which was originally founded by the Baodao Wei brothers, would be launched next year. The Wei brothers also used their connections to find someone to put Master Kong’s advertisement on CCTV. As a result, after the advertisement was broadcast, Trucks were waiting outside the factory to bring goods, and the door was blocked. Master Kong instantly became popular across the country, establishing its dominance for the next thirty years.

In this era, if an advertisement wants to be on CCTV, it still needs”connection” and”relationships”.”Pass a note”. It was not until 1995 that CCTV launched the model of bidding for the advertising bidder. At that time, the bidder was auctioned off by the”Confucius Banquet” for 31 million. As a result, the revenue from the Confucius Banquet reached a terrifying level that year. 950 million, which can be said to be a huge profit.

There is no such thing as Biaowang, so advertising on CCTV naturally does not cost that much money. What’s more, the advertising time that Lin Shen wants does not need to be close to a super time period like News Network.

Moreover, Wallace is not short of money now. The two stores of Guang S Hai have a combined net profit of nearly 200,000 yuan every day, and he can still spend millions in working capital.

“Okay, let me give it a try.”Zhao Youfang agreed.

Since Wallace opened his business in Shai, Zhao Youfang has often eaten with various leaders, and has become accustomed to some social activities.

This time it is nothing more than moving the position to Yanjing.

“Well, thank you for your hard work, uncle. Lin Shen said.

Taking the advertising plan given by Lin Shen, Zhao Youfang went to start the next step of work.

Watching Zhao Youfang leave, Lin Shen was looking forward to Master Kong’s performance after it was officially launched on the market.

Lin Shen returned to school and continued to live his simple school life.

A week later, Zhao Youfang, who was already in Yanjing, called Lin Shen and seemed to say that the process of finding a relationship with someone was not going well. As expected, it was CCTV after all. If the relationship was established so quickly, the door of CCTV would have been packed with people.

Lin Shen had finished his classes for the day. Suddenly, a familiar figure appeared in front of Lin Shen.

Lin Shen was stunned. It was Tan Bingbing.

After Tan Bingbing sat downstairs in Lin Shen’s dormitory for a long time, she did not appear in front of Lin Shen again.

Unexpectedly, she appeared again today.

“Hello.”Lin Shen said proactively.

Tan Bingbing’s face was originally a bit like ice, but it was immediately broken by Lin Shen’s”Hello”

“There is a man from Yanjing who wants to see you. He is waiting by the Siyuan Lake.”Tan Bingbing finished speaking quickly and the person had left. Lin

Shen rubbed his chin, Yanjing came to find him? Is this impossible? He doesn’t know anyone in Yanjing, and Zhao Youfang and Li Xinya will not come back so soon. With this in mind

, Lin Shen followed Tan Bingbing and came to the Siyuan Lake on campus.

The president of the music club and several members of the band were there. They were surrounding a long-haired man wearing a black leather jacket. The man was talking.

They heard the footsteps and turned their heads together to see Lin Shen and Tan Bingbing arriving.

Lin Shen looked at the man in the black leather jacket, and felt that he looked familiar. After thinking about it, I was a little stunned.

Isn’t this Gao Xiaoji?

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