Rebirth: From catering group to world’s richest man

Two days later.

It has been a full week since Wallace opened. In one week, Wallace has already earned 1.2 million.

In this era, it is very incredible.

Lin Shen called Li Xinya

“Lao Li, I have something to tell you. Lin Shen said

“whats the matter?”Li Xinya now particularly admires Lin Shen. As soon as Lin Shen opens his mouth, he listens attentively.

“Now that we have achieved some results, it is time to expand the results. Lin Shen said calmly,”Take half of the company’s working capital and go to Yanjing.””

“Going to Yanjing?”Li Xinya was stunned for a moment.

“Yes, we will open a branch in Yanjing. Lin Shen said

“So fast?”Li Xinya was very shocked. The two Wallace stores in Shai City have just opened for a week, and there are still a lot of things to do. Are they going to Yanjing to open a branch?

“It’s so soon. KFC must be researching new products. We must seize the Yanjing market before KFC in Yanjing launches new products. Lin Shen said lightly.

Li Xinya was stunned for a moment, then said:”That makes sense!””

It makes so much sense. Part of the reason why Wallace has achieved such good results in Shai City is because KFC has no time to respond to the new products introduced by Wallace. As for the few foods in KFC, why? Compared with Wallace?

However, as long as KFC is not stupid, it will definitely think of countermeasures immediately. One of the countermeasures must be to quickly develop new products.

There is no Wallace in Yanjing now, in case KFC launches new products first. If Wallace enters Yanjing, it will have no first-mover advantage.

After all, KFC has a strong foundation in Yanjing and has already opened three stores. Yanjing is an important position for Wallace to take over the country in the future, so it cannot be lost.

Can compete with KFC for time.

Thinking of this, Li Xinya quickly said:”Okay, in that case, I will go to Yanjing tomorrow.”

Li Xinya has now regarded Wallace as his own career. When he felt it was necessary to go to Yanjing, he immediately did not look back.

Of course, one of the reasons was because Li Xinya was Wallace’s partner. If he just hired Relationship, he must not be so active.

The next day, Li Xinya went straight to Yanjing alone.

At the same time, the person in charge of KFC S Hai was a Chinese-American because KFC wanted to open up the Dragon Kingdom. Market, he was sent to Long Country.

Now, there is a problem in the KFC market in Shai City.

Suddenly, a fast food brand called Wallace appeared out of nowhere and competed with KFC for the market, and it was very strong.

Now, KFC’s situation is very ugly.

Moreover, KFC has basically decided to launch its first burger product next month, but now Wallace suddenly comes out and releases the fried chicken burger first.

Instead, KFC is preparing. The burger, which was only decided to be launched two years ago, has become an imitator of Wallace.

However, Ding Rui has now reported what happened to KFC Dragon Country and asked the company to make a decision soon. The release date of the new burgers was advanced, and at the same time, they took advantage of the launch of the new products to offer discounts of 20% off when entering the store.

Moreover, the head office also made a tough move. They asked Ding Rui to sell the products to all the major stores in S Hai. Enterprises and institutions sought cooperation and issued vouchers.

Ding Ruicheng was frightened and made arrangements immediately.

…………

One week after Li Xinya went to Yanjing.

A large poster was posted at the door of the KFC store on the Bund

“KFC has launched a new product – delicious burgers. During the launch of the new product, all products in the store will be discounted at 20% off.”

KFC launched a hamburger, priced at 4.5 yuan, or 3.6 yuan after 20% off.

It really restored some popularity to KFC on the Bund.

However, the recovery of popularity is very limited, because even though KFC is now offering 20% off, it is no better than Wallace’s. Affordable.

Not to mention, in terms of category advantages, Wallace still crushes KFC.