Players please close your eyes

Chapter 185 185. Score twice

Qiao Mu didn't know how to advertise, but he had seen many advertisements and business orders.

Some videos originally looked like a touching story, but then the style of the video changed and combos were triggered, and it turned into an advertisement for snacks.

Some videos look like they have a lot of money and solid content, but in fact the blogger and the advertiser hit it off and got sponsorship from the sponsor’s father.

There are also business orders that have nothing to do with the content at all. In the middle of the video, there are two sentences about tens of billions of subsidies. To put it bluntly, they read it very seriously. To be honest, this advertising posture seems a bit Perfunctory.

In general, it is difficult to advertise without leaving any trace and be accepted by the audience.

After getting the information about the funeral preview service and the initial deposit, Qiao Mu started working directly at Yishengtang's company.

After all, the boss himself acted as a virtual anchor to attract customers, so Qiao Mu had to work harder.

After borrowing a computer, Qiao Mu first opened the old video network that he usually used the most.

The major social media platforms in the world include Shudong.com, which specializes in text sharing, Jiurei Video.com, which specializes in long videos, Xingzhicai APP, which specializes in short videos, and Little Black Book, which has a large number of female users.

Qiao Mu has accounts on these platforms, Shudong.com has the most fans, and other platforms range from thousands to tens of thousands.

He had to study how to advertise to be most effective.

If it were anyone else, he might just shoot a vlog and insert a cold and ruthless business plan in the middle, but Qiao Mu is not that kind of person.

He is a healthy, sunny and positive person, full of positive energy, and will not take things lightly.

For this reason, Qiao Mu also specifically contacted Ah Xin, who was lying dead in the hospital.

Let her watch videos online to study, so as to avoid being decadent for three months.

Fortunately, Ah Xin herself is quite curious about various things in this world. After living for so many years, her learning ability is also quite good. She soon started to master the video editing related homework assigned to her by Qiao Mu.

After solving the later problems, Qiao Mu studied the user tendencies of each platform.

Although some students may say, I use all platforms, but you can’t define me.

However, users on different platforms have different preferences even if the same content is expressed in different forms.

For example, the old video network used to be a niche website. Later, it gradually expanded its circle and had more users. Some core users have a strong sense of belonging, and most users have strong resistance to commercial advertisements. If that kind of The audience will definitely not buy it if you read the business form from behind without emotion.

Not only does the video need to be well done, but the business order must also be harmonious with the video content. Even if these are achieved, the vast majority of users will still not be converted into target consumers.

Not to mention things like funeral previews and urns.

As for Shudong.com, it focuses on text sharing, and the business orders are simple and straightforward. Usually they advertise openly and then send a link to fans. The most valuable thing about Shudong.com is actually the hot searches. Qiao Mu’s previous articles are in line with this. It's hot and trending, so he has so many readers and fans.

It is difficult for ordinary advertisements to buy hot searches. Even if they are forced to buy, it will not last long, and they must be discussed and topical.

Xingzhicai APP is a short video platform. There is no homepage at all. Click in and you will see a short video. Swipe up, down, left, and right to see a short video. With big data, as long as you watch it for a while, the smart push can accurately capture your preferences, no matter what. Whether it's watching cats or watching borderline or earthy videos, once you get in, you can't get out.

This also leads to a problem, that is, there is a serious information cocoon. No matter how you browse, the videos are similar to those that users have seen before. It is very difficult to promote, especially the promotion of niche things.

After all, no one just brushes up on funerals every day.

"Maybe we can ask the boss for some material and make a collection of funeral accidents."

Qiao Mu played the highlights of traffic accidents that he often watched before. It was quite interesting and satisfied the audience's curiosity for fun.

As for the Little Black Book, it is different from other platforms. This platform is just for making business orders. The content in it is basically about buying, buying, buying, this is easy to buy, that is easy to buy, family members, who knows, don’t buy. The user is in trouble, and the user does not refuse the promotion of the business order at all, and is even willing to read various reviews and recommendations. As long as you can convince him, he is definitely a high-quality buyer.

In fact, the biggest problem in all promotions is that they must be seen by the sponsor.

No matter how good the promotional videos on Jiureli Video Network are, the sponsor’s father who is responsible for paying the money doesn’t usually visit this website, and the people around him don’t visit it often, so in the eyes of the sponsor, the effect is not good.

The best promotion effect is actually that the relatives and friends of the sponsor's father will forward it to the family group in the circle of friends. When others hear about their brand, the sponsor's father will definitely smile.

After thinking about it, Qiao Mu roughly came up with an idea.

He asked He He to borrow some urns and other items, and used his budget to buy filming equipment, costumes, props, etc., and took the bus to the funeral parlor on the outskirts of the city.

Qiao Mu was very familiar with the funeral home, and it was like returning to his own home.

"We are almost full of reservations now. This is a bit difficult to handle."

When he heard that Qiao Mu wanted to rent a mourning hall to shoot the video, the person in charge of the funeral home looked embarrassed.

"I can add money."

Qiao Mu said immediately.

"It's not about money"

The director of the funeral home looked slightly shaken.

"I'll give you double."

Qiao Mu did not hesitate.

"Whatever you want, just say it and we will do our best to satisfy you!"

The director of the funeral home made a prompt decision.

Scoring twice belongs to yes.

In fact, it's normal. The funeral parlor's mourning hall was originally rented out for a fee, but it was impossible for normal people to spend money to rent a mourning hall. Now that Qiao Mu is paying double the rent, who cares whether he is holding a funeral or a wedding there.

Qiao Mu asked people to arrange the place, closed the door of the mourning hall, made sure there was no one else, and looked at his own shadow.

"Come out."

Whoosh——

A bride wearing a red hijab and wedding dress poked her head out of Qiao Mu's shadow.

".You can just come forward."

Qiao Mu added.

The ghost bride immediately climbed out and stood in front of Qiao Mu.

Combined with the lighting in the mourning hall and the layout of the venue, it feels more or less creepy.

"Well, first you lie down."

Qiao Mu let the ghost bride lie down in the open coffin.

I put a few flowers on it, and it looked like that.

Qiao Mu picked up the camera he just bought and fiddled with it for a while. He found that he didn't know anything about photography, filters, light, and storyboards.

But that's okay.

He took out the [Mechanical Heart] like a USB flash drive from his pocket.

"Transform!"

Qiao Mu inserted the [Mechanical Heart] into a camera worth tens of thousands.

"Who is calling me?"

The camera immediately screeched.