Perfect Superstar

The short video shot by Gao He was carefully edited by the technicians of Happy Entertainment, and Lu Chen posted it on his blog, which immediately attracted a large number of fans to watch.

The number of fans of Lu Chen's blog is unmatched, and it is full of gold. Unlike many celebrities who rely on zombie fans to create false popularity, every blog post he posts often attracts a large number of fans to click and repost. and comments, often on the hot list on the homepage.

Therefore, his blog can be regarded as an excellent publicity platform in the online world, with huge advertising value.

Many advertisers and advertisers approached Chenfei Media, hoping to promote through Lu Chen's blog, but no matter how high their asking price was, they were basically rejected by Lu Chen.

Lu Chen only advertises for himself, such as filming TV, shooting movies and releasing albums. The advertising effect is much better than spending money on hype in the media. As the key project of next year's martial arts big ip plan, Xiaoaojianghu online game is naturally worth his effort. Fan.

"Unexpectedly, I am also an online game lover!"

"Hey, what kind of game is this? It looks very good, please introduce it!"

"Swordsman, the 1st public beta, I have downloaded the client and registered an account, and I am waiting for it to go online!"

"Big brother in front give me a download address, I want to play."

"Then register an account, can I play this game with Chen Chen?"

"Hahaha, I opened an account to join the Huashan faction, who is with me?"

"Please take a belt"

Swordsman's official website was officially launched a month ago, gradually opening up expansion packs, game career introductions, official forums, etc., and now you can download the client and register for an account.

For the convenience of gamers to the greatest extent, Swordsman's account can be bundled with Feixun. The current valid registrations have exceeded 1 million, which is not bad but not particularly good.

After all, there are too many online and mobile games on the market, and there are many choices for players. Many popular online games have a large number of loyal fans. It is not easy for new games to compete for this big cake.

Although Happy Interactive has launched a series of popular games, they are all small casual games, which cannot be compared with large-scale online games with a capacity of more than a dozen gigabytes, so many players are on the sidelines.

So Swordsman wants to win a good start,

Early publicity is very important. The problem is that due to too much investment in production, the publicity of this new game is not strong, and many people don't know it.

It's all over now, Lu Chen posted a video of playing the game on his blog, and everyone knew it all at once, not only his fans cheered, but many friends in the circle also forwarded and left messages, and the popularity suddenly rose up.

Moreover, Swordsman Jianghu itself is already a popular ip with a very high reputation. Lu Chen gently pushed it, and the online game Swordsman Swordsman, which will be launched for public beta the day after tomorrow, immediately appeared on the hot list of the homepage of Inspur Blog.

For Gao He and the main creators of Happy Interactive Entertainment, this was almost a miracle. In just one or two hours, the number of fans of Swordsman Official V skyrocketed, and the number of downloads on the official website exploded. increase, the number of account registrations has been rising, as if it has been injected with chicken blood!

Most importantly, the increase of these important data does not cost a penny!

Although everyone knew that Lu Chen's fame was great, huge, and huge, they never expected that his star power would be so strong, which was better than spending millions on advertisements.

It takes time and effort to spend millions of dollars on advertisements!

"alright"

Lu Chen patted the already speechless Gao He on the shoulder a few times, and said, "It's up to you next."

On January 1st, in addition to the public beta of the online game Swordsman, his third album, Lu Chen, will also be officially released. There will also be a grand signing event in Beijing on that day.

Next, Lu Chen still has many signing events in major cities across the country to attend, and then there will be a national tour concert on February 14, plus the post-production of the last two parts of Swordsman, etc., it is impossible to spare Time to take care of the affairs of Happy Interactive Entertainment.

But Lu Chen believes that with the efforts of Gao He and others, the online game Swordsman will be successful.

The next day was December 31st, the last day of 2018. Lu Chen met his assistant first, and then rushed to the Huanglong Stadium in Hangzhou to participate in Zhedong Satellite TV's New Year's Eve concert.

The New Year's Eve concert held by a local satellite TV station was first of all Shonan Satellite TV's crabs, and won a good market reputation and ratings, so it attracted other domestic satellite TV stations to follow suit.

Last year alone, five satellite TV stations held their New Year's Eve concerts. Zhedong Satellite TV was a step behind, and it was the first time it was held.

Although it is more or less meant to test the waters, Zhedong Satellite TV is definitely not behind in the fight for popularity. A total of more than 20 celebrity artists including Xiangjiang and Baodao have been invited to participate, and many of them are big names. figure.

Lu Chen is undoubtedly the most popular and famous one.

In order to allow him to choose to participate in the New Year's Eve concert in his hometown, Zhedong Satellite TV did a lot of work. As a result, Lu Chen and Chen Fei'er had to separate, one for Zhedong and the other for Beijing.

In addition to the old overlord Shonan Satellite TV, Shanghai Satellite TV, Deep Sea Satellite TV, etc., there is bound to be a ratings battle tonight. It is estimated that many viewers will not know how to choose a channel, or they will have to change it.

Arriving at the Huanglong Gymnasium, Lu Chen was immediately warmly received by the staff of East Zhejiang Satellite TV.

The New Year's Eve concert of Zhedong Satellite TV started at 19:30 in the evening. Lu Chen came here early at 3:00 pm to familiarize himself with the venue and equipment. In addition, he cooperated with the staff and accompaniment and accompaniment for rehearsal, so as not to be caught in the live broadcast. Something went wrong.

This is a privilege only for big stars. Extras and ordinary actors have already rehearsed many times, and small stars have to come a few days in advance, and the treatment is also very different.

In recent years, New Year's Eve concerts have become popular, and various satellite TV stations are vying for stars fiercely, and the performance fees have also risen. Usually, the ones that can be invited for more than 100,000 to 200,000 yuan will at least double or triple by this time.

In order to lure Lu Chen, Zhedong Satellite TV offered Chenfei Media a high price of 5 million, and it was after tax.

Even so, if the family and friendship card is not played, I am afraid that it may not be able to win Shonan and Beijing Satellite TV.

In the backstage lounge of the gymnasium, Lu Chen met Tian Tian——

(.)