Perfect Superstar

Beijing New Era Art Park, Chenfei Media Headquarters.

Saturday, September 29th, since the National Day on October 1st will be two days away, this year’s National Day Holiday will start today, plus there will be a total of 9 days of holiday time next week, and most business units have already entered It's the holiday mode of the 11th Golden Week.

However, there are not many employees of Chenfei Media who are on vacation. In fact, a large part of them will not be able to go out for sightseeing or sleep at home during the subsequent vacations. On the contrary, they have to work overtime.

This is not because the boss oppresses employees inhumanely. In fact, Chenfei Media's employee treatment is well-known in the industry. All employees who work overtime will receive multiple salary and vacation compensation.

The reason for this situation is that the most important movie for Chenfei Media will be officially released on October 1, and the pre-sale of movie tickets started 4 days ago.

At the same time, the publicity and promotion activities of the major media have also reached their peak, and tens of millions have been spent. It can be said that success or failure lies in this 11th Golden Week.

All kinds of information were gathered from different channels, and the pre-sale results gradually became clear. The latest data was printed on a thin A4 paper and sent to the general manager's office.

Lu Chen, Lu Xi, and Chen Fei'er were all in the office. Lu Xi picked up this heavy printing paper, read it in a few seconds, and handed it to Lu Chen.

There was no expression on the sister's face.

Lu Chen took it, and the rows of data immediately came into view.

As of 3:00 pm on the 29th, the cumulative pre-sale box office in Beijing: 3,572,570, the cumulative pre-sale box office in Shanghai: 2,980,500, the cumulative pre-sale box office in Deep Sea: 2,102,570…

National cumulative pre-sale box office: 41275630!

The pre-sale in five and a half days was just over 40 million, plus the remaining half day of today and tomorrow, it is basically impossible to break through the pre-sale box office of 50 million.

For many domestic films, such pre-sale results are completely worthy of a celebration banquet, but for the film, it is really not that good.

According to the usual situation, the pre-sale box office of a movie now accounts for 10%-15% of the total box office, unless the word of mouth is bad or popular after the release, there are few exceptions.

Calculated based on this ratio, the total box office of the movie is less than 500 million, and it is very difficult to recover the cost, and such pre-sale results are still generated after investing tens of millions of publicity expenses.

And according to the release schedule, the National Day schedule is incomparable with the summer and Lunar New Year schedules. Although there are few competitors, the box office is bound to be discounted.

Such a start is undoubtedly quite unfavorable. After reading the statistical data, Chen Fei'er also fell silent, and the atmosphere in the office was very dignified.

After a while, Lu Xi said: "We have already invested 30 million in the surrounding area..."

My sister's voice was a little bitter.

Since Lu Chen's first film was successful at the box office, Chen Fei Media has invested more in online marketing. The variety and quantity of customized peripheral products have greatly exceeded, and most of them have already been sent to various companies across the country. In the cinema.

The higher the box office, the more popular the peripherals will sell. This is an unshakable iron law, and vice versa.

The current pre-sales are not good, and the future box office is cast a shadow. Under such circumstances, the future of those peripheral products that have been piled up in theater stores is undoubtedly uncertain.

"It's all those rat droppings..."

Chen Fei'er slapped the printing paper in her hand on the table in resentment, and said angrily, "It's too disgusting!"

The "rat shit" that Chen Feier mentioned is naturally worthy of those few follow-up movies released in the summer. publicity,

In any case, the pre-sale results will not even reach 50 million.

It is definitely wrong to say that it is a pig teammate, and it is not appropriate to say that it is a pig opponent. It can only be described as "rat shit".

It's different, Chen Fei'er has many feelings for each other, the former she plays the villainous boss, while the latter is the heroine, it's her first blockbuster movie with Lu Chen as the hero and heroine, the significance is extraordinary.

Although the unfavorable box office will not affect the operation of Chen Fei Media, Chen Fei'er is still disgusted, because she is very aware of Lu Chen's painstaking efforts and efforts for this martial arts movie.

How unfair it would be to blame someone else's stupidity for his efforts!

"Actually, the situation..."

Lu Chen shook his head and said, "It's not as serious as you imagined. We're not saying that there will be no chance."

It should be said that on this project, he made a mistake. The mistake was that he did not anticipate the possible unfavorable situation, and delayed the release time from the summer file to the National Day file, which resulted in a series of passives now.

But for Lu Chen, paying such a price is not unacceptable, because the reason why he didn't catch up with the schedule is to ensure the quality of the movie and ensure that the first episode can achieve a perfect start.

This perfection not only refers to the box office, but more importantly, the word-of-mouth of the audience!

So the current box office pre-sale results are nothing, the key lies in the response and evaluation after the release, which is why Lu Chen can still maintain confidence.

It is too early to say success or failure at this moment!

Regarding Lu Chen's calmness, Lu Xi was a little uneasy: "We all worry about you in vain when we co-author, the box office will really not work, and the embarrassment is you who can win more than one billion box office!"

Lu Chen smiled and said, "I have a thick skin, it doesn't matter."

Seeing his shameless appearance, Chen Fei'er couldn't help laughing, and her depressed mood dissipated a lot.

Lu Chen took the opportunity to say: "Okay, we don't have to worry about the box office pre-sale anymore, we can go now."

Tonight, Chen Fei Media will hold the premiere ceremony at the Poly Theater in Beijing. People from all walks of life in the industry have been invited to participate. As the hosts, they must arrive at the scene in advance.

The premiere was not too grand, but the invitations had already been sent out, and most of the guests who received the invitations made it clear that they would come, so it also promoted the publicity.

But putting aside all the publicity and activities, it is the movie itself that determines the final box office results!

-------------

I wish you all a happy holiday, have fun, and sleep well!