Perfect Superstar

There are many factors that affect whether a movie can be a big hit at the box office. Apart from its own quality, audience preferences and even the timing of its release are very important. Promotional activities are also indispensable and cannot be generalized. ????

Some films cost a mere few million, and finally got a box office of over 100 million, and some invested hundreds of millions, but ended up losing money. There is no fixed model for box office results that can be applied.

Therefore, in the film market, the box office plunges from time to time, and it is not worth making a fuss about.

But the problem is that the previous publicity was so grand, and the money spent almost caught up with the production cost of the film. After the screening, the film critics had a good reputation. How could such a popular movie be cut in half overnight?

In fact, the truth is very easy to find, that is the word-of-mouth of the audience!

Today is the Internet age, hundreds of millions of Internet users accept information very quickly, and the main audience in the movie market overlaps extremely with Internet users, so they are easily influenced by Internet public opinion.

Of course, the producers and distributors of the film are well aware of the role of online public opinion, at least 50% of the publicity budget is for online media, in order to firmly grasp the direction of public opinion on the Internet.

However, the vast majority of netizens are no longer so easy to fool. After more than ten years of indiscriminate bombardment of various information, they have a source of their own trust in obtaining network information, and they have also mastered a lot of ways to distinguish "water army". The ability to trust your own judgment more than blindly follow the opinions of others.

It is simply impossible to control the thoughts of hundreds of millions of netizens. After two days of release, a large number of related movie reviews and viewing experience appeared in blogs, forums, and Feixun groups, deeply affecting those potential audience.

And the word-of-mouth on the Internet festered very quickly, and the situation on the blog was not ugly, but in many forums like the Jianghai Community Film and Television Edition, as well as in many Feixun groups, this martial arts movie was criticized in every possible way.

A lot of people who have watched the movie screamed that they were fooled, thinking that they spent money to watch a bad movie, and many people were angry that they were deceived by the promotional movie. It was like meeting a girlfriend who has been dating for many years on the Internet, only to see the other party’s bare face...

The complaints about the plot of the film were overwhelming, and everyone said that their IQ had been insulted.

The film industry is becoming more and more developed, and a large number of new films are released every year, while domestic audiences have watched more and more blockbuster films, and have higher demand and viewing standards for movie viewing.

More than ten years ago, the scene that a random Hollywood blockbuster could sweep the domestic market has long since ceased to exist today. The box office of homogeneous blockbusters is getting worse and worse. Only real boutiques can win people's love and pursuit.

As a new generation in the industry, although Marriott Pictures has a strong background and great ambitions, their judgment on the domestic film market is obviously still a few years ago. Propaganda can do no harm, but the reality slapped me hard.

The market is so cruel!

On July 8, the box office continued to plummet, plummeting to 35 million, which can be regarded as setting a new record. Of course, it is definitely not a glorious record worth boasting about.

And if this trend continues to fall, it is impossible for Marriott Pictures to recover the cost, because the production costs plus publicity have burned nearly 300 million yuan, and the minimum line of defense is 600 million box office.

It got a box office of 320 million in four days. Normally, it should not be a problem to exceed 600 million. However, its decline is too tragic, and it has reached the level of despair.

Some people in the industry also said that if they want to recover the cost, there is too much pressure on the theater line, but they can realize the cost recovery or even profit through the subsequent copyright sale.

However, a few days ago, these people in the industry believed that there was not much pressure on the box office to exceed 1 billion, and 2 billion was possible!

What's terrible is that due to the box office drop too fast, the theaters didn't realize it until the 9th.

One after another, the film scheduling rate has been greatly reduced, making Marriott Pictures even worse.

Of course, Marriott Pictures was not reconciled. On the one hand, it continued to promote, and on the other hand, it also used its relationship to seek help from theaters, hoping to maintain a relatively high schedule.

However, the market is cruel and ruthless, and as a new force in the industry, Marriott Pictures has many more opponents than friends. If there is a chance to make things worse, they will never mind making another push.

The decline in the screening rate is almost the same as the decline in the box office on the 6th and 7th.

Not only that, the dismal box office and the bad reputation made it almost impossible to sell the merchandise. Marriott Pictures' investment in this area was all in vain!

On July 12, the cumulative box office in seven days was 367 million, and the screening rate dropped to less than 10%. It was doomed to lose everything, and it also taught Marriott Pictures, a "rich second generation" freshman, a good lesson.

In fact, not only Marriott Pictures, but also the industry has been greatly shaken. Through the box office ups and downs, many people have realized the cruelty of the market, and at the same time have doubts about martial arts-themed film and television works.

Some film and television companies originally planned to follow the trend to shoot martial arts dramas, but they stopped their plans one after another.

Facts have proved that their decision was correct. The daily box office of the official release on the 12th was only 27 million, which made the producer Fang Dadi Pictures feel like crying.

The worst thing was that it was released on the 15th. Due to the drag of the market, the daily box office was less than 10 million.

For a while, the reputation of martial arts-themed movies was bad, and even the value of martial arts IP, which was sought after by people, plummeted.

The situation of chasing ups and downs does not only appear in the stock market.

On the 17th, the first Hollywood blockbuster in the summer vacation, the animation masterpiece produced by Disney, was released, and the daily schedule exceeded 50%, which also gave the final blow to the three domestic martial arts films.

After a brilliant start and a dismal end, this has to make people have doubts about the movie that will be released on the National Day file. Can the latter still support the sky of martial arts movies?

------------------8