Perfect Superstar

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Beijing, New Era Art Park, Chenfei Media Headquarters.

Against the background of the surrounding green trees and small lakes, the refurbished and decorated buildings seem to have just been built, exuding a modern atmosphere from top to bottom.

The large logo made of high-grade aluminum alloy and the four characters of "Chenfei Media" are inlaid on the blue-gray wall, shining brightly under the sunlight, and it is extraordinarily eye-catching.

The logo of Chenfei Media was designed by a well-known designer in Beijing. It uses the two English initials of "c" and "f" ingeniously combined, which is smart and elegant.

With the movie "A Chinese Ghost Story" being released all over the country, and now "The Voice of China" is on the air, this logo is also familiar to more and more audiences.

The lower floor of Chenfei Media Headquarters, the original exhibition hall of Yu Jizhong's studio, has now been transformed into a large indoor studio and special effects studio.

Chen Fei Media's special effects studio is undoubtedly a very special existence.

This special effects studio was named "Dream Workshop". Although it was established for a short period of time, both the personnel and the scale of investment greatly surpassed other departments in the company.

Not counting the costly high-tech studio, the high-end professional computer equipment of DreamWorks Studio alone cost 15 million yuan, not counting other special effects production equipment.

Lu Chen's investment budget for DreamWorks is 100 million, but this seemingly astonishing amount of money will not last long for a special effects studio like a gold swallowing beast.

The production of special effects for film and television dramas has always been a project with a large investment and high output. The general film and television companies simply cannot afford it. As far as China is concerned, even large film companies outsource special effects production to professional companies, including Japan, South Korea and even famous studios in Hollywood, USA to complete.

It is really rare for Chenfei Media to raise a large special effects team by itself, and many people in the industry are very disapproving of this.

The production of special effects is too expensive, and self-built studios are even more expensive. Not to mention the investment in equipment, the allocation and training of personnel is a big problem. The real top talents are basically concentrated in developed countries, including second- and third-rate companies in Hong Kong. Special effects engineers are useless, college graduates lack experience, and all kinds of unfavorable factors will definitely become a big burden on the company's operations.

Many people don't understand how Lu Chen set up a special effects studio by himself. From a business perspective, it is too risky. They think that Lu Chen is overconfident and inflated.

But Lu Chen founded DreamWorks for a reason.

First of all, this special effects team serves his big ip plan. In the future, the copyright of martial arts big ip will be further developed. Whether it is making movies or TV series, it will involve a lot of special effects production.

It is not the best choice to outsource all these very important things to other companies. First of all, martial arts is a very localized thing. The special effects teams in Europe, America, Japan and South Korea produce corresponding content, and there is no basis for understanding at the cultural level. , It will inevitably take a lot of time and energy to run in, and the cost will inevitably be high.

On the other hand, although domestic special effects studios and special effects production companies are developing rapidly, they are far inferior to foreign countries in terms of technology accumulation and experience, and can only adopt low-price strategies to survive. Domestic film and television drama companies in turn carry out price reductions .

However, film and television special effects are really what you get for what you pay for, and the vicious cycle of low-price and low-quality competition has led to a large number of so-called "five cents" special effects on the screen, which are ridiculed and criticized by the audience.

Therefore, those domestic blockbusters with an investment of hundreds of millions must choose the American Hollywood team to produce special effects, but the final product is always inferior to the real American blockbusters. On the one hand, it is also the reason why the right to speak is controlled by the other party.

Lu Chen established DreamWorks just because he didn't want people to pinch the key points. Maybe this road is very difficult.

The initial investment is huge but there is not much output, but he is willing to lead the team to work hard to break out of his own world.

Because only Lu Chen himself knows best what kind of special effects he wants!

In the room adjacent to the recording studio, the air conditioner was fully turned on, and dozens of computer equipment were running. The entire wall was occupied by large and small LCD screens, and there was a long work console in front.

The 75-inch main screen displays a picture of the vast starry sky. A very sci-fi spaceship is slowly passing by in a vacuum, with blue flames spewing out from its tail. Although it is silent, it still gives people a very shocking feeling.

And the target of the spacecraft is the blue earth!

"very nice..."

Lu Chen nodded in satisfaction, and said to the middle-aged man standing beside him, "Thank you for your hard work."

This middle-aged man is a special effects engineer lured from Xiangjiang by Lu Chen. His name is Li Cha. He graduated from the University of Southern California USC in the early years, and he studied post-production special effects.

USC is located in the center of Los Angeles, California. It was founded by the Board of Supervisors in 1880. It is the oldest private university in California and the West Coast of the United States. It is also one of the world's leading private comprehensive academic research schools. Its film major has the best reputation in the industry .

It is really easy for USC film graduates to find a job in Hollywood, and Li Cha is no exception. He has worked in many special effects production studios. He returned to his hometown Xiangjiang 5 years ago for personal reasons. Served as the chief special effects artist in a special effects company.

Li Cha has also participated in the special effects production of many domestic and foreign blockbuster films, and his experience is extremely rich. Lu Chen was able to recruit this great talent. In addition to offering the highest salary in the industry, another important reason was that the other party was at that time. It happened that there were serious differences and conflicts with the senior management of the company where he worked.

It was also thanks to Chen Wenqiang, the director of Xiangjiang Studio, who was well-informed and contacted Li Cha as soon as he learned the inside story, so he was able to poach the corner successfully.

Li Cha's personality is rather stubborn, with an artist's temper. He is willing to go to the capital to manage the DreamWorks team. In addition to the various conditions promised by Chen Fei Media, he also appreciates Lu Chen himself.

"The details aren't great enough..."

Regarding Lu Chen's praise, Li Cha shook his head seriously, and said, "There are also some problems with rendering and color matching. Their experience is too little, and they have more problems."

Li Cha has strict requirements for the projects he handles. He brought this habit from Hollywood, but he is not satisfied when he arrives in Xiangjiang, because the higher the requirements, the higher the cost investment. s reason.

Lu Chen smiled and said, "Take your time, this is just the beginning..."

Lu Chen has enough patience and is willing to pay the price, because he believes it is definitely worth it.

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