Perfect Superstar

readx; The sale of "Happy Farm" was originally in Lu Chen's plan.

This casual and interactive game is a small pathfinding piece he laid out for the big IP project. He never thought of holding it to death, and quick cash out is exactly what he needs.

Because in Lu Chen's memory, there are still many similar ideas, so he doesn't have to worry about the problem after selling them.

The most important thing is that with hundreds of millions of funds to start with, Kaixin Huyu can grow at the fastest speed, absorb talents and accumulate experience, and move towards a higher level!

Of course, it is not so easy to reach a deal involving hundreds of millions of dollars. The two sides will inevitably engage in a tug-of-war of bargaining. To achieve a win-win cooperation, both persistence and compromise are required.

In this regard, Lu Chen has no experience, but he has always believed that professional things should be done by professionals, so he specially hired a foreign aid team to lead this transaction negotiation.

Li Mushi was very face-saving. On the third day after Lu Chen called her, a capable team flew from Beijing to Hangzhou to negotiate with Feixun Games on behalf of Kaixinhuyu.

The five-person team first comprehensively evaluated the value of Kaixin.com and "Happy Farm", and made a set of detailed business evaluation documents, and then contacted the representatives of Feixun Games on this basis.

At the same time, they deliberately released the news that Kaixin Huyu intends to sell "Happy Farm", which immediately attracted the attention of many capital predators, and also added a thick stack of chips to their own negotiations.

Lu Chen didn't care about how the foreign aid team operated. He fully let go of the negotiation power, and he and Chen Fei'er continued the recording of "The Voice of China".

After the fourth episode was broadcast, the ratings of "The Voice of China" have climbed to the point where colleagues are dumbfounded. The highest ratings are 5.2%/average ratings are 4.48%. Highest record.

If you compare it with the reality talent show, it means that the "Super Girl" launched by Shonan Satellite TV can be compared with it. However, after "Super Girl", Shonan Satellite TV, which is known as the overlord of local satellite TV stations, has never launched a show that can compete with it. Its compared to variety shows. dudu1;

"The Voice of China" has become a phenomenon-level variety show, which undoubtedly gave Zhedong Satellite TV, which was originally not weak, the momentum to challenge Shonan Satellite TV in an all-round way.

Zhedong Satellite TV premiered "Full House" last year, and "The Voice of China" this year, which can be said to be heavy-handed. The cooperation with Lu Chen is very good, and both performance and reputation have been greatly improved.

As a result, the pressure on Shonan Satellite TV will increase.

The domestic TV market is also extremely competitive. Dozens of satellite TV stations and hundreds of TV stations are scrambling for resources and advertising shares. There is also a CCTV giant on it. The current status of Shonan Satellite TV is certainly good. But it is also facing a lot of tests.

Beijing Satellite TV, Shanghai Satellite TV, Zhedong Satellite TV... Shonan Satellite TV has more than one opponent.

With such a strong performance of Zhedong Satellite TV, how can this TV station, which started out as an entertainment company, not be worried?

At night, Shonan Shacheng, Shonan Satellite TV Building.

As night falls, this city with a population of millions has long been lit up with thousands of lights. The Shonan Satellite TV building is also brightly lit. The signal tower standing tall on the top of the building is flashing with fantastic and blurred light, becoming the most obvious landmark nearby. .

This 39-story building has extraordinary influence in the domestic entertainment industry. Countless celebrities, including Hong Kong and Taiwan celebrities, are very willing and even sharpened their heads to go in and record programs in it.

For more than ten years, Shonan Satellite TV has become a school of its own among local satellite TV stations with its flexible mechanism and bold style, and many brand programs with high ratings have emerged, which are second only to CCTV in terms of influence and revenue. .

It's just that it is getting more and more difficult for Shonan Satellite TV to keep Dugu Qiubai's position.

dudu2;

In the small conference room on the top floor, all the lights were on, and a dozen senior executives from Shonan Satellite TV were having a meeting. Everyone looked serious, and their eyes were fixed on the screen data displayed on the projection screen.

These data are like sharp daggers, hanging high above their heads, making them breathless.

The person who presided over this meeting was Lu Zhenhai, the newly appointed Deputy Director and Program Director of Shonan Satellite TV.

Lu Zhenhai is not yet 40 years old, and he is a representative of the young and strong faction of Shonan Satellite TV. After graduating from Communication University of China, he joined Shonan Satellite TV and rushed up from the grassroots step by step.

In the past two years, the predicament that Shonan Satellite TV has faced is the most important reason why the superiors have vigorously promoted this young man, and Lu Zhenhai also needs to show an impressive performance to convince people.

He looked around, like an eagle patrolling his territory, his eyes were sharp.

None of the supervisors, directors, editors, etc. present here dared to look at Lu Zhenhai, and the atmosphere in the conference room was very oppressive and dull.

The new official takes office three fires, no one wants to run into Lu Zhenhai's bad luck at this time, and be regarded as a weak chicken who scares monkeys.

Lu Zhenhai was a little disappointed. He reached out and tapped on the table, and said in a deep voice: "You have all seen these statistics. Since the beginning of this year, the ratings of our TV dramas and variety shows have all declined. It is not optimistic, it is estimated that the annual advertising revenue growth rate will not exceed 3%!"

"How much was last year?"

After a pause, Lu Zhenhai fixed his eyes on a half-bald middle-aged man, who wiped the sweat from his forehead and replied in a low voice, "It's 5.7%." dudu3;

"5.7%..."

Lu Zhenhai twitched the corners of his lips, with a sneering smile: "I remember it was 11.8% in 2014, and it reached 27% in 2013. How much has the growth rate dropped?"

No one answered his question again.

Advertising revenue is the lifeblood of TV stations, especially for satellite TV stations. Money is not everything, and without money, it is absolutely impossible. Those satellite TV stations in remote provinces are almost becoming advertising stations.

Why? It's not all about money. Now that the state's subsidies to satellite TV stations are decreasing year by year, it is becoming more and more difficult for satellite TV stations to maintain a balance of payments and even profitability.

Shonan Satellite TV has a big business, its expenditures are increasing year by year, and the growth rate of advertising revenue has fallen to the current level. It is already a hidden crisis, but anyone with a little sense can see it.

Although Lu Zhenhai, who just took the stage, accepted that it was not a mess, he was definitely right to say that it was a hot potato.

His pressure was greater than that of everyone present!

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