Perfect Superstar

On February 12th, there are still two days before Valentine's Day in 2017.

Valentine's Day originated from the West. Hong Kong people who have experienced the colonial era also regard Valentine's Day as an important festival, especially for many young men and women, this day is even more important than the Spring Festival.

Sending flowers and chocolates, having dinner and watching movies on a date, then hanging out in bars until late at night, and finally opening a room in a hotel to be romantic until early morning has become a standard procedure for many Hong Kong people to spend Valentine's Day.

The consumption power brought about by this is of course extremely powerful. Movie theaters large and small in Xiangjiang often make preparations in advance to meet the full passenger flow.

Therefore, Valentine’s Day is undoubtedly the hottest time for the New Year’s file. Many powerful and ambitious new films often choose to be released at this time, pushing up their first-day and first-week box office.

On February 14th, 7 new films are expected to be screened in 129 theaters in Hong Kong. In addition to the films released around the Chinese New Year, the competition can be described as extremely fierce—everyone is staring at this fat cake.

In the absence of strong competition from Hollywood blockbusters, "Painted Skin" is undoubtedly the most eye-catching one among the seven new films. The stills and trailers released in the early stage have also been recognized by film critics and many audiences. The indiscriminate bombing has brought high market expectations.

Rewrite the story of "Liao Zhai", create a first-class Chinese fantasy blockbuster, and conquer the audience with the top special effects!

This is exactly the slogan of "Painted Skin".

On the evening of February 12th, Arima Films and Star Entertainment jointly held the world premiere of "Painted Skin" at the Oriental Hollywood Theater.

The predecessor of Oriental Hollywood Theater is Dongzhu Cinema, which is one of the earliest theaters in Xiangjiang. Its history can be traced back to the beginning of the last century, and it has a history of more than 100 years.

Located in the prime location of Central, the Oriental Hollywood Theater has undergone three renovations and expansions, and is now the largest theater in Hong Kong, with 19 independent theaters, including a hall that can accommodate thousands of spectators.

Because of its old qualifications, high reputation, and large scale, Xiangjiang, including some Hollywood blockbusters, chose the Oriental Hollywood Theater as the venue for the premiere.

Arima Films held the premiere of "Painted Skin" at the Oriental Hollywood Theater, which undoubtedly showed its ambition.

Just after 7:00 p.m., a large number of media reporters and spectators gathered in the small open-air square in front of the main gate of the Oriental Hollywood Theater. Of course, there were also star fans holding support signs.

A long red carpet was laid from the side of the road in front of the square to the gate of the theater.

Signature walls, flower arches, and media interview areas are all there. People who don’t know may think that an award ceremony is being held here!

But the celebs here tonight stepping onto the red carpet really don't get any better than some award ceremonies.

This can be fully seen from the cheers of the fans in the audience and the flashes of the flashlights.

"Annie!" "Zhang Meiyun!" "Gu Qing!"...

The owners of these names are all members of the new generation of Xiangjiang entertainment industry. One of the promotional points of "Painted Skin" is youth idols. The film gathers a large number of popular new artists, handsome men and beautiful women, full of highlights.

And they also posted news on their respective blogs early, so a large number of fans came to the scene to support, making the atmosphere of the premiere very hot.

As for the media, let alone, Arima Films has already spent millions of publicity fees on Hong Kong Island, but all the newspapers, magazines and websites that share their interests will send elite soldiers to help out.

"Jiang Wei!"

At 7:39, Jiang Wei, the leading actor in "Painted Skin", finally made his debut.

The popular young man of Star Arts Entertainment seemed completely unaffected by the recent scandal. He got out of the Mercedes-Benz wearing a white suit, and he was full of energy and smiling, which immediately attracted countless attention.

"Jiang Wei!" "Jiang Wei!"

A group of female fans suddenly became excited. They held cheering sticks, cheering cards, and gifts, and shouted Jiang Wei's name loudly while rushing towards him in the crowd.

Seeing that the situation was not good, the security personnel at the scene immediately formed a human wall to block it and prevent these crazy fans from crossing the line.

Jiang Weizhi waved at them with satisfaction, then stepped onto the red carpet with his head held high and his chest held high, and walked up to the signature stage accompanied by flashing lights.

After signing his name, he went to the media interview area to accept the reporter's interview.

In fact, under normal circumstances, the film's leading actors and creators will be interviewed by media reporters after the premiere. Arima Films breaks through the routine and turns the premiere into an awards ceremony, which is considered ingenious.

Or grandstanding.

"Mr. Jiang Wei, can you talk about this movie?"

More than a dozen microphones and recording pens with media logos were stretched out in front of Jiang Wei, and one of the reporters couldn't wait to ask, "How much box office do you predict "Painted Skin" will get?"

Jiang Wei said confidently: ""Painted Skin" is a good movie, and it is also a wonderful movie worth the audience's money to watch. Its special effects are not inferior to Hollywood blockbusters. Everyone go to the theater to watch it by yourself, I won’t spoil it here.”

"As for the box office..."

He paused, and continued: "I predict that there should be more than 30 million box office results in Hong Kong, and it is not impossible to break through 50 million, because the quality of "Painted Skin" is good enough."

Although most of these media reporters were specially invited, and they would not deliberately make things difficult for them if they gave enough red envelopes, Jiang Wei's answer still left room for it, which was considered relatively cautious.

Although Hong Kong's film market cannot be compared with that of the mainland, it still has a scale of 300 to 400 million. Taking "Painted Skin" as an example of investment and promotional expenses, it is still very possible to achieve a box office of 30-50 million in Hong Kong.

After all, this period of time belongs to the movie-watching boom period, and there will be a wave of residual enthusiasm after the festival.

Another reporter asked: "As far as I know, "A Chinese Ghost Story" which is similar to "Painted Skin" will premiere on the 18th. What do you think of this movie?"

Jiang Wei hooked the corners of his lips, as if in silent contempt, he smiled and said: "I don't pay much attention to the movie you mentioned, so I can't talk about it, but I believe that with the "Painted Skin" Strong enough to defeat any opponent, please wait and see!"

The last few words he said were full of pride and full of aggressiveness.

Jiang Wei's incomparably confident appearance made the eyes of the reporters shine even more, and the click of the camera shutter could be heard endlessly, accompanied by continuous inquiries.

"Mr. Jiang Wei, can you talk about your scandal with Miss Wu Mengzhen?"

"May I ask if you really..."

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Please forgive me that there is only one update today and tomorrow, and the normal update should resume the day after tomorrow. (To be continued.)