Perfect Superstar

February 1st, the fifth day of the first lunar month.

That night, a photo taken at Hong Kong International Airport appeared on the online entertainment section of "Hong Kong Island News", and was reprinted and disseminated by many media.

The protagonists of this photo are Lu Chen and Chen Fei'er, walking through the passenger passage holding hands.

Chen Feier was originally one of the few mainland singers who are familiar to Hong Kong people. Of course, her popularity cannot be compared with the big names in the Hong Kong entertainment circle, but relying on the three awards of the [Global Chinese Original Golden Songs Chart], she has become became a household name in Xiangjiang.

The awards ceremony of [Global Chinese Original Golden Melody List] was broadcast live by Xiangjiang Satellite TV. Due to the participation of many Xiangjiang superstars such as Liu Gangsheng, the ratings at that time were as high as 38.75%, and more Xiangjiang people got to know this mainland pop music star. diva.

At the same time, Lu Chen also benefited.

Not only that, but on January 29, which is the second day of the first lunar month, Xiangjiang Satellite TV broadcast "Blue Life and Death" starring Lu Chen and Chen Fei'er in the prime time at 8 pm, which triggered a frenzy of ratings.

The shooting of "Blue Life and Death" was completed a year ago, and it was broadcast in the mainland and South Korea respectively, and both achieved amazing ratings results. Later, it was introduced by TV stations in Taiwan and several Southeast Asian countries, and the response was intense.

At that time, there were many cable TV stations in Xiangjiang who wanted to buy the broadcast rights of this TV series, but Lu Chen's studio refused all of them due to the consideration of ratings.

The broadcast copyright of this TV series Xiangjiang can only be sold to Xiangjiang Satellite TV or ATV.

Both Xiangjiang Satellite TV and ATV have expressed interest, but there are differences on the specific terms, so they dragged their feet until the end of last year before negotiating a contract with Xiangjiang Satellite TV.

After Xiangjiang Satellite TV got the copyright, it dubbed it again, so the Cantonese version of "Blue Life and Death" was not officially broadcast until this year.

In fact, this TV series, which is regarded as a classic, has high-definition pirated sources available for download on the Internet. Many young people in Xiangjiang have watched it long ago, but this does not detract from its charm. Once it was broadcast, it caused quite a stir .

In the past, TV dramas from mainland China were introduced to Hong Kong, and they were basically historical dramas and classic dramas. There were very few modern urban themes, and a few of them also hit the street in ratings.

However, "Blue Life and Death" is definitely a different kind of existence. After the first four episodes, its highest ratings have jumped to the first place, reaching 28.69%, which shocked Xiangjiang's film and television circles.

As the male and female protagonists of this TV series,

Lu Chen and Chen Fei'er, who came to Xiangjiang again, naturally doubled their worth and became the darlings in the eyes of the media.

The most direct impact of this is that the number of fans of Lu Chen and Chen Fei'er's blog on Hong Kong Island has increased significantly, doubling in just a few days, making many people in the circle envious and jealous.

So when the photos of Lu Chen and Chen Fei'er at the airport were exposed, the number of reporters squatting at the gate of Rongjin Building suddenly increased, and the paparazzi with great powers even tracked down their love nest in Repulse Bay.

As for the invitations for various interviews and program activities, they flew to Lu Chen's studio like a snowflake.

It's a pity that most of the media were rejected. Chen Fei'er returned to the capital after only staying in Xiangjiang for three days, and Lu Chen was busy with the later stage of "A Chinese Ghost Story", so he temporarily turned down all the invitations

However, this does not mean that he is insulated from the media.

Instead, the promotional campaign for A Chinese Ghost Story has only just begun.

The investment budget of "A Chinese Ghost Story" is 30 million, with production and post-production accounting for half and half, but it does not include the cost of publicity. In order to make this movie a hit, Lu Chen Studio gave a publicity budget of 20 million, respectively. Used in Hong Kong and the Mainland.

The film market in the mainland is the focus of "A Chinese Ghost Story", but if it doesn't get the quota for Hong Kong's new film support policy, then the former will be nothing, so Hong Kong's local promotion cannot be ignored at all.

The broadcast of "Blue Life and Death" can be said to be at the right time. Its popularity has saved Lu Chen at least several million in publicity costs. It has attracted the attention of many people, especially young people in Xiangjiang.

But Lu Chen will never be complacent because of this, because "Painted Skin", co-produced by Arima Films and Star Arts Entertainment, started a large-scale pre-heating promotion before the new year.

And "Painted Skin" is scheduled to premiere on February 14, which is Valentine's Day!

Therefore, in various senses, "Painted Skin" is the most powerful opponent "A Chinese Ghost Story" faces, and it is the biggest stumbling block on the latter's road to the box office.

The weight of this stumbling block is not ordinary enough!

"Painted Skin claims to invest 150 million yuan, but it should actually be around 100 million yuan..."

It was already very late at night, and the lights in the office room of Lu Chen Xiangjiang Film Studio were still on, and wisps of smoke hung over it, covering the bulbs and being blown away by the heat, drifting into the air.

An internal meeting of the studio is being held, Lu Chen, Chen Wenqiang, Wan Xiaoquan are all present, as well as Li Zhen.

Li Zhen was the assistant, in charge of meeting minutes, and the three of Lu Chen discussed the promotion and release plan of "A Chinese Ghost Story", as well as the many problems they faced.

Chen Wenqiang took a deep puff of a cigarette, and said in a deep voice: "I heard that Huaguan and Xingyi are planning to invest more than 10 million publicity expenses in Hong Kong, which is at least three times more than ours!"

Chen Wenqiang is not a long-term smoker. He quit smoking a few years ago, but recently started smoking again.

Because there is a lot of pressure.

Although he has not joined Lu Chen's studio for a long time, Chen Wenqiang has already regarded himself as a real member of the studio, and is working hard for the studio.

For the studio's first project, Chen Wenqiang paid more attention to "A Chinese Ghost Story" than Lu Chen, not only because it was related to his job and reputation, but also because his beloved daughter played a role in it.

More than anyone else, he wants "A Chinese Ghost Story" to succeed.

But the real situation is very grim. "A Chinese Ghost Story" is also scheduled to be released on Valentine's Day, February 14th. The two films are competing for support spots at the same time, but they are works of the same type.

It's a natural rival!

However, in terms of size, "A Chinese Ghost Story" is no match for "Painted Skin" at all. The investors and producers of "Painted Skin" are both well-known big companies in the industry, and there is no problem crushing small studios.

Its investment scale is several times that of "A Chinese Ghost Story", and its publicity is even more aggressive.

"Invest more than 10 million publicity fees in Hong Kong?"

Wan Xiaoquan was surprised: "Can they earn back?"

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