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Among all Xiangjiang non-governmental associations, the Small Pet Protection Association has the largest number of members, so in addition to the two bosses, the president and the chairman, there are twenty or thirty vice-chairmen and directors below.

It is considered that a position with a large number of people is worthless, and those who can be a director of the small pet protection association are basically celebrities and family members of high-ranking officials in Xiangjiang. Needless to say, Feng Zhenyun's identity is 100% able to control the situation.

The media reporters present were very knowledgeable, and they did not dare to bombard or raise sensitive issues. They completed the questioning procedure of Feng Zhenyun in a proper manner, and they could have material to write after returning home.

After Feng Zhenyun scolded happily, she returned the microphone to Lu Chen.

Lu Chen said: "Thank you very much, Ms. Feng Zhenyun. I believe that protecting small animals and pets is the responsibility of the whole society. Similar tragedies or tragedies should not happen again, so I decided on behalf of the crew of "A Chinese Ghost Story"..."

Having said that, Lu Chen's tone paused.

The reporters were immediately refreshed, and their professional sensitivity made them realize that new material was about to come out.

I only heard Lu Chen say: "The two dogs that unfortunately died will be buried by the Pet Protection Association. In the name of Lu Chen's studio, I will donate five million to the Pet Protection Association as a cause of animal protection. support!"

5000000!

Many people were taken aback.

Xiangjiang has a developed economy and is a world-renowned place where the rich live. It is no longer a big news for celebrities to spend tens of millions and hundreds of millions in charitable donations.

Compared with the amount of charitable donations from these rich people, 5 million is really nothing.

But considering the background of the current situation, and the object of the donation is the Small Pet Protection Association, Lu Chen's generosity is really big!

Lu Chen undoubtedly used this money to declare his determination and confidence to fight Honghua to the end.

In Xiangjiang, it is generally accepted common sense not to fight with the rich. Lu Chen's 5 million blowing down, at least he made a big ally of the Little Pet Protection Association, so the immediate loss is definitely unbearable.

His opponent is in trouble!

Many reporters were gloating over Honghua's misfortune, sympathizing with the latter for choosing the wrong target and catching a big shark.

A person who can casually spend 5 million to smash people, is it easy to be with?

They quickly recorded it, these are the revelations that can be used in gossip news.

More reporters rushed to stand up and ask questions.

"Mr. Lu Chen..."

Lu Chen saw all the different performances of these media reporters before and after, and knew that he was making the right move.

Although the donation of 5 million was a bit inexplicable, the effect it brought was undoubtedly very good. First of all, it won the support of the Pet Protection Association, allowing him to defeat Honghua and even the Jiang family behind it.

Secondly, this money can also be used as the promotion and marketing expenses of "A Chinese Ghost Story". For a movie with an investment of 30 million, it is normal to spend another 10 to 20 million on marketing and promotion, and 5 million is not much.

Seriously, let the media hype it up and let the general public in Xiangjiang know about it. The money is well spent!

The media communication meeting started at 9:30 and ended at 10:45.

When the meeting adjourned, all reporters present received a red envelope—this was the default rule.

However, the reporters no longer cared about the thickness of the red envelopes. They were all rushing back to their respective places, ready to release the news as soon as possible.

Of course, all the media got a copy of the materials, including the surveillance video and the high-definition photos that were projected and played before, which can be regarded as pictures and truth.

Lu Chen and Zhou Yi sent Ms. Feng Zhenyun away together.

Watching the other party's car drive away, Zhou Yi's mood was extremely complicated.

He never imagined that Lu Chen would actually play such a beautiful counterattack, turning Honghua's intimidation method into a big excuse to take the initiative to send it to the door, and he probably couldn't rest in peace.

The final donation of 5 million made Zhou Yi even more impressed.

He suddenly realized that he might have underestimated Lu Chen, and the vacillating position before him was undoubtedly wrong.

Fortunately he came in person in the morning.

With a sudden change in his mind, Zhou Yi said decisively: "As for the media, I will send someone to watch over it. You don't have to worry about the cost, and you can guarantee to be on the headlines of several newspapers!"

Being in the headlines means spending a lot of money!

Lu Chen knew that Zhou Yi was expressing his attitude, so he smiled and said, "Then I'll leave it to Boss Zhou."

Although Lu Chen was dissatisfied with Zhou Yi's poor performance before, the other party still chose to stand with him after all, so the cooperation between the two parties can still continue.

The film shot by Lu Chen's studio is still inseparable from the support of the local film company.

The power of 5 million plus the Small Pet Protection Association, plus a few photos, was quickly demonstrated through the media.

The news was first revealed by several online media, and then photos and videos were leaked on forums and blogs on Hong Kong Island, which attracted the attention of many netizens.

In particular, those photos of the dead dog, which can be described as bloody and terrifying, aroused the anger of many people. They left messages on the Internet to condemn this inhumane and vicious act.

And that's just the beginning.

That night, ATV's current affairs news channel took the lead in reporting the incident on TV.

The next day, "Famous News", "Hong Kong Island Daily", "Polo Daily" and other important newspapers all published the same dog abuse news on prominent issues, and many small and medium-sized newspapers even made headlines.

Public opinion is uproarious!

Wealthy Hong Kong people have a high proportion of pets, especially in the upper class. Those celebrities and wealthy wives will have famous dogs and cats. The annual pet beauty pageant has very high prize money, so the pet industry on Hong Kong Island is very profitable. big market.

The influence of the Small Pet Protection Association has a broad public base, so when the news of cats and dogs being tortured and killed reappeared, coupled with the fuel of the media, it naturally aroused a wave of public opinion.

It can even be said to be a storm!

The big newspapers have a bit of professional ethics. They mosaiced a few bloody pictures, and the small newspapers didn't have so much morality.

The instigator, Honghua Catering, was considered a big hornet's nest. That afternoon, the company's gate was blocked by a group of outraged protesters.

A few gangsters in the company couldn't bear the insults, and they wanted to come out with baseball bats to chase people away, but they were attacked by a rain of rotten tomatoes and rotten eggs before they even got out of the gate, and retreated in embarrassment.

In desperation, the person in charge of the company could only call the police for help.

In the end, what they waited for was a notice from the police station, telling them to go to the police station to explain the situation!

The dog abuse incident became a big deal.

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The second update is here, please subscribe for support! ! (To be continued.)

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