Perfect Superstar

Beijing, CBD Central Business District, Maishi Advertising Company.

The morning sunlight shines on Zhuang Jingwei's office through the large floor-to-ceiling windows, making it bright and warm.

The creative director of Maishi Advertising Company leaned back on the soft chair, took a sip of the coffee just brewed by his assistant, and his whole body seemed to warm up accordingly.

But the mellow coffee didn't help relieve the depression in his heart, and his frown never loosened.

Even the newspapers that I used to read every day didn't bother to pick them up.

despair! despair!

Someone knocked lightly on the office door, Zhuang Jingwei put down his coffee cup and said in a deep voice, "Come in."

The door was pushed open, and a beautiful female assistant leaned in: "Director, people from Zhonghua Automobile and Lu Chen's studio are here, and the general manager asked you to attend the meeting."

Zhuang Jingwei nodded: "Got it."

He picked up the coffee cup again.

The female assistant hesitated for a moment, but still reminded: "Director, the general manager asked you to come over immediately!"

Zhuang Jingwei stared and said: "I see, you only have the general manager in your eyes now, without me, right?"

The fierce appearance of this forty-year-old man is quite intimidating, but the female assistant did not have the slightest fear, sticking out her tongue and giggling: "I want to listen to what you say, and I also want to listen to what the general manager says. Let me go with you, I heard that Lu Chen himself is here too..."

When it came to Lu Chen, her eyes lit up: "I don't know if he is as handsome as he is on TV!"

There is no doubt that this is also a fan of "Blue Life and Death".

Zhuang Jingwei rubbed between his brows dumbfoundedly, waved and said, "Go, go, I'll go!"

Zhuang Jingwei's assistant is his niece, who is still a senior intern, following him is nothing more than wanting to learn something.

The girl is usually spoiled by the family, and she is not afraid of him, so it is useless to reprimand her with a straight face.

So Zhuang Jingwei decided to wait until the end of her internship period to send her away. She really can't afford to wait for her!

And hearing Lu Chen's name, Zhuang Jingwei's mood became a little worse.

Who is Lu Chen? He had only heard of it by accident before, but now he has a clear understanding of who he is. They were all bewildered.

As the creative director of Maishi Advertising Company, Zhuang Jingwei has known and dealt with many celebrities and entertainers, but he has never seen Lu Chen like this... Overwhelmed!

The cause of the incident stemmed from the contract between Zhonghua Automobile and Maishi Advertising Company. This top 100 domestic company entrusted Meishi Advertising with the advertising and marketing business of the new station wagon that will be launched this year, and chose Lu Chen as the brand endorsement.

Celebrity endorsement advertisements are very common. After understanding the needs of customers, Maishi Advertising began to plan related advertisements. The first focus was the advertisement of China Vision r100 station wagon.

And when Zhuang Jingwei was devoting himself to this commercial and had a preliminary idea, a sudden news came from Zhonghua Motors, saying that Lu Chen edited and produced an r100 commercial demonstration film himself!

When he just heard the news, Zhuang Jingwei thought he heard it wrong, a singing star, and an artist who just debuted, actually wanted to design a commercial for Zhonghua Automobile?

Not only that, but Zhonghua Motors hoped that Maxv Advertising would take Lu Chen's idea seriously, and held a three-party discussion meeting for this group of poor families, and the location was placed in the Maxv company.

Zhuang Jingwei felt that his professional ability had been seriously challenged, and he couldn't bear it!

It would be understandable if Lu Chen originally majored in art design and advertising, but according to Zhuang Jingwei's understanding, this rookie in the entertainment circle studied computer science in college.

It cannot be said that computers and advertisements are completely unrelated, but they are really two different things!

Now people openly bring the so-called commercial demos to Maishi, what is the difference from kicking the show? If you are an insider, you can pinch your nose to recognize it, but an outsider...

Most importantly, Zhuang Jingwei's hard work and creativity may be wasted because of this, so how can he not be depressed and annoyed?

Those who work in advertising are most afraid of encountering customers who don’t understand and stick to their own opinions, interfering with the creative concept of the company’s design, and finally come up with something nondescript.

But if you are annoyed, Zhuang Jingwei can't play willful, unless he gives up this job and quits, otherwise he can't disobey the general manager's order.

But on the way to the meeting room, he secretly made up his mind that he must make his own voice!

The meeting room of Maishi Advertising Company is almost full of people.

Zhuang Jingwei met the person in charge of Zhonghua Motors, his colleagues, and Lu Chen.

Among all the people, Lu Chen is undoubtedly the most conspicuous existence. He is tall, young and handsome, with a warm and friendly smile. Even if he is prejudiced, Zhuang Jingwei has to admit that he is a very attractive star.

This kind of star has its own aura, which can make those fans fascinated.

For example, the girl sitting next to the general manager, her eyes were so bright that she almost rushed over to ask for an autograph and a group photo!

"Director Zhuang is here..."

Seeing Zhuang Jingwei coming in, Cai Jin, the general manager of Maishi Advertising Company, beckoned, "Come and sit down here."

The 35-year-old Cai Jin joined Maishi Advertising Company seven years ago. This elite returned from studying abroad was promoted to the general manager position all the way, and at the same time brought Maishi into the ranks of the 10 4a-level advertising companies in Beijing.

In terms of business skills and ability, Zhuang Jingwei also admires her very much.

He sat down in his place.

Cai Jin secretly gave Zhuang Jingwei a look.

Zhuang Jingwei understood what she meant.

Cai Jin has always been adhering to an important concept in the service industry in the management of Maishi, that is, there are two elements in treating customers, the first is "the customer is always right", and the second is "if the customer is wrong, Please refer to the first point."

This conflicts with Zhuang Jingwei's professional philosophy, but the facts prove that Cai Jin is correct. Advertising is like dancing with shackles. You must find the most suitable balance point under the shackles of policies, regulations and customer requirements. , And then danced wonderfully.

The importance of Zhonghua Motors to Maxv is unquestionable. Cai Jin was obviously worried that Zhuang Jingwei, who is a bit stubborn, would conflict with the client's requirements in terms of the creative concept of the r100 commercial.

When all the participants were present, Cai Jin asked people to close the door of the meeting room and turned on the computer projection equipment.

She straightened her back and said with a smile: "Today, we, Maishi Advertising Company, are very happy and honored to organize the demonstration meeting of the China Vision r100 station wagon commercial. Manager Chen Hong..."

The general manager of the Maishi advertising company has a dignified and delicate appearance, and his speech is even more soft-spoken, which makes people feel like a spring breeze, but no one who is familiar with her dares to underestimate her ability.

"Welcome Mr. Lu Chen, he is also the celebrity spokesperson of Envision r100!"

Lu Chen stood up and bowed slightly to the crowd.

He edited and produced an MV commercial for the station wagon he endorsed, which was not what Zhuang Jingwei thought he would go to the world to kick the show. This meeting was proposed by the people from Zhonghua Motors after watching the demonstration film.

The reason for the negotiation was placed in the Maishi Advertising Company, because this part of the advertising business was entrusted to this 4a-level advertising company to complete, and Zhonghua Automobile also needed the professional advice of Maishi Advertising.

After the polite welcome applause disappeared, Lu Chen continued: "At the request of Zhonghua Automobile, I composed a song for the first commercial of Vision r100, and I also used materials on the Internet to edit and produce this song. A piece of mv..."

He smiled and said: "I am a layman in advertising, this MV is very rough, it just represents my own personal thoughts, so I also ask Maishi to give professional advice, and work together to complete this cooperation!"

"thanks!"

This time, the applause in the conference room was much more sincere, and even Zhuang Jingwei applauded a few times.

Lu Chen's words made his impression of the former better. At least Lu Chen was very polite. Although his behavior was a bit excessive, his attitude was modest and he did not take himself for granted as the dominant position.

This is in line with his identity - a brand spokesperson, not a planner!

After Lu Chen finished speaking, Cai Jin asked his assistant to turn off the lights in the meeting room and play the demo through the projection.

The general manager of Maishi Advertising was also very curious. He wondered what kind of work Lu Chen had come up with, which would make Zhonghua Motors put aside the preliminary plan proposed by him and choose a layman's creative idea.

The next moment, a colorful picture appeared on the projection screen without a sound.

The deep-toned, vast and empty prairie looms in everyone's sight, and there is a straight road in the camera leading directly to the distant sky, which makes people feel an indescribable shock.

Those who like travel or scenery will recognize at a glance that this is the famous Qinghai-Tibet Heavenly Road.

Then the camera slowly zoomed up, and an off-road vehicle appeared in the frame, driving alone into the distance, followed by the soft music prelude, and Lu Chen's singing.

Misty seems to come from the sky.

"Wandering, on the way,

Are you leaving viavia.

Fragile, proud,

That was me too.

Boiling, restless.

Where are you going viavia.

Enigmatic, silent.

Are you really listening to the story?

..."

The light and shadow flow and the screen switches, and the people sitting in the conference room are unconsciously immersed in the unique atmosphere created by the MV amidst the singing.

The name of this song is called "Ordinary Road"!

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Note: "Ordinary Road" Lyricist: Han Han, Pu Shu/Composer: Pu Shu.

ps: The first update is here, please subscribe for support! ! (To be continued.)