Perfect Superstar

[Latest broadcast] Tomorrow is 515, the anniversary, the day with the most benefits. In addition to gift bags and school bags, you must watch the 515 red envelopes this time. There is no reason not to grab the red envelopes. Set the alarm clock~

Shonan Satellite TV ranks first among all local satellite TV stations, and its success is not a fluke.

It is also the TV station that pays the most attention to marketing and publicity in China. Before any key program or TV series is broadcast, it will spend a lot of money on hype and promotion to firmly attract the attention of the public.

The investment in publicity has resulted in higher ratings than peers, as well as astonishing advertising revenue.

Such a virtuous circle has made it difficult for Shonan Satellite TV to shake its position in the industry. They have also played this set of marketing methods to perfection, which can be regarded as a model for the industry.

As the opening drama of 2016, Shonan Satellite TV, without exception, invested a lot of publicity funds in "My Heart Is Flying", and it was fired on the Internet half a month before the broadcast.

Especially on the Inspur blog, many Internet promoters and big Vs are contributing to the flames of "My Heart is Flying", and "Blue Life and Death" broke out halfway as a dark horse, which inevitably aroused the vigilance of some people.

So in the blog, there appeared a blog post that praised "My Heart is Flying" and secretly criticized "Blue Life and Death", and some so-called market analysts believed that the rise of "Blue Life and Death" only occupied the domestic TV drama market at the end of 2015. It is not as cheap as a big drama, but there are no tigers and monkeys in the mountains to call themselves kings.

When "Blue Life and Death" meets "My Heart Is Flying", it must be revealed!

This kind of argument is very marketable, and even caused controversy among fans.

But when the new ratings rankings came out, those bad-mouthing analyzes of "Blue Life and Death" all became jokes, those who swore that the ratings of this TV series would drop. His face was so swollen from being slapped!

On the evening of January 3, 2016, the eighth episode of "Blue Life and Death" was broadcast.

The leaderboard is updated the next day. "Blue Life and Death" scored 1.21%, firmly occupying the throne of the ratings champion!

Now, all the questioning comments on the Internet have disappeared, and no one can deny that "Blue Life and Death" has become a hot new drama, and it is not impossible to hit the phenomenon level.

On the same day, the ratings of the third episode of "My Heart is Flying" was 0.54%, which was actually 0.03% lower than the previous episode!

Whether it is a network pusher or a so-called analyst,

Including Shonan Satellite TV itself was silent.

The film and television drama market is always cruel, not to say that you have a lot of money and legs as thick as an elephant. Spending hundreds of millions of dollars to invite big stars can make a hit movie or TV series. It is not inconceivable that a small-budget drama will counterattack a big production.

Of course, in most cases, big productions crush small dramas.

"Blue Life and Death" whose investment and publicity investment is at most only one-tenth of "My Heart is Flying" is undoubtedly an out-and-out miracle!

When the ratings of this issue came out, a kind of idealism began to circulate in the blog.

That is, Lu Chen is the nemesis of Shonan Satellite TV.

The relationship between the two parties can be traced back to when Lu Chen first debuted. Shonan Satellite TV's "The Strongest Singer" excluded Lu Chen, which led to Lu Chen joining "Singing China". It also made Shonan Satellite TV lose face.

At that time, the ratings of "Singing China" surpassed "The Strongest Singer".

现在湘南卫视的年度大剧又撞上陆晨自编自演的《蓝色生死恋》，不但没有撞翻后者，反而被后者压着暴揍，真真是丢尽了脸面。

Although the appearance of this statement has the meaning of ulterior motives, it does not deviate from the facts.

In another battlefield that is also related to TV ratings, "Blue Life and Death" also won a big victory.

That is Fetion Video.

"Blue Life and Death" was broadcast simultaneously on Haijin Satellite TV and Feixun Video Network.

Simultaneous broadcast on TV and Internet. It is the usual mode of operation of many TV dramas at present. Although the latter has largely reduced the ratings of the former, it is an inevitable result.

With the rise of the Internet age. More and more young people are abandoning TV sets and getting used to obtaining information and entertainment through computers and the Internet. This huge market cannot be ignored by any capital.

"Blue Life and Death" sold the network broadcasting rights to Feixun Video. On the one hand, it is to quickly withdraw funds, and on the other hand, it is also to seize this market and expand its influence.

Otherwise, it will only be broadcast on TV, and it is absolutely impossible to have the current popularity, and the phenomenon of piracy of online film and television dramas has been repeatedly banned. Movies are better, and there are very few pirated versions during the show.

TV dramas are simply the hardest-hit areas, so now more and more TV dramas will be broadcast simultaneously, the purpose is to reduce losses and expand influence.

The competitor of "Blue Life and Death" in Feixun Video is the latter's self-produced drama "Sweetheart President".

The investment in "Sweetheart President" is also much higher than that of "Blue Life and Death", and as Feixun Video's own son, it must be more favored than "Blue Life and Death", and the intensity of resource tilt is completely different.

At the beginning, the number of on-demand episodes of "Sweetheart President" steadily surpassed that of "Blue Life and Death".

However, with the popularity of "Blue Life and Death" on the TV screen, the situation changed rapidly. The number of on-demand broadcasts of "Blue Life and Death" rose steadily, and soon caught up with the declining "Sweetheart President" .

This made Feixun Video very embarrassing, and had to use "technical means" to control the competition between the two parties.

But netizens are not fools, and audiences watching online dramas are not idiots.

"Sweetheart President" was criticized to the brim, Feixun's video score actually fell below 5 points, while the score of "Blue Life and Death" has been hovering around 9 points.

Compared with TV stations, the biggest advantage of video websites is interactivity. Netizens have very positive comments on online dramas, especially their favorite ones, which tend to be discussed in full swing on the Internet, and then form a strong fan group.

The fan circle of "Blue Life and Death" swelled like a snowball.

They will not simply use boring data to judge the quality of a TV series, just rely on their feelings.

Therefore, seeing the rave reviews of "Blue Life and Death" and the half-criticized "Sweetheart President" being suppressed at the bottom of the on-demand list, countless people were aggrieved and scolded the shamelessness of Feixun's video in the comment area.

"Feixun's video is so funny, it's only 10 million on-demand, and it's over 100 million when I wake up!"

""Sweetheart President" is rubbish, Feixun's video is shameless!"

"Sisters, let's lift "Blue Life and Death" together, the victory belongs to us!"

"Hehe, why am I not surprised at all? Because it's so normal."

"Let me just say, I hope Lu Chen won't put his next work on Feixun Video!"

"Yes, let Feixun play by itself, and earn tens of billions of on-demand views!"

In addition to scolding Feixun's video, fans also expressed their impressions after watching it.

Many fans said that they were watching while cursing and crying. They were so excited by the plot many times, but they wanted to continue watching as if they were obsessed, and they were completely reluctant to give up.

Especially female fans accounted for a large proportion.

They put themselves into Eun-hee, fell in love with Jun-hee deeply, and were moved by Tae-seok's infatuation and sincerity, and then they hated each other so much that their teeth itch, and their emotions were influenced by the stories in the play.

In the eyes of many people, this story of emotional entanglement in four corners is bloody. They can't figure out why it has such a high ratings, but the audience's preferences are like this. Once they are moved, they will be fascinated. There is no reason for it.

Another most important point is that the actors who play the main roles are all excellent. Chen Feier's Yin Enxi has attracted a large number of male and female fans. Her acting skills may not be the best, but her appearance and temperament are perfect.

Yin Junxi, played by Lu Chen, has impeccable appearance and acting skills. You can see how popular he is now from the number of followers on the Inspur blog.

And Zhang Liwei, Hu Yang, Zhang Junzhi, Ye Mingmei... all became famous overnight!

Under such circumstances, Feixun Video could no longer bear the pressure, and was scolded to death by fans of "Blue Life and Death", so it could only give up and continue to suppress.

Otherwise, if Lu Chen and Chen Fei'er are too biased, how can they cooperate next time?

It is said that because Youshi Video missed this drama, it regrets so much that its intestines are green, and it wishes Fetion to kill itself.

In fact, the fire of "Blue Life and Death" is also a good thing for Feixun Video, but it is nothing more than losing face.

And now it is as strong as Feixun, and it has to bow its head in front of "Blue Life and Death".

Without cheating from the website, the momentum of "Blue Life and Death" is unstoppable. Since the online drama can be played repeatedly during the contract period, the number of on-demand "Blue Life and Death" quickly surpassed "Sweetheart President" .

As of January 4th, the total number of on-demand views of "Blue Life and Death" exceeded 500 million, surpassing "Sweetheart President" by nearly 100 million!

This statistic was ridiculed by Chen Feier's fans on Jing Yao's blog.

Jing Yao is the heroine of "Sweetheart President", when she was interviewed by reporters, she insinuated that Chen Fei'er didn't know how to act, thinking that "Sweetheart President" could finish "Blue Life and Death".

As a result, his face was also slapped, and he didn't dare to speak anymore.

Facing the cynicism of countless fans, she simply closed the comments and pretended to be a dead dog.

As a result, my personal post bar was immediately exploded!

In fact, it wasn't just Jing Yao who was slapped in the face, but also Altron Films and Baolong Pictures, which had rejected Lu Chen. The two were reduced to laughing stocks in the circle, and they were regarded as examples of blindness but blindness.

The ratings of the screen are very hot, and the Internet on-demand is very popular. It can be said that "Blue Life and Death" has skyrocketed.

Many people couldn't sit still any longer and took action one after another.

Beijing TV Station and Zhedong TV Station came to the door again, as well as many domestic satellite TV stations, competing for the rebroadcast rights of "Blue Life and Death".

The Variety Channel of Beijing TV Station also belongs to the ranks of regretful young intestines. Originally, they were the most likely to win this TV series, but they just missed it.

At the same time, investors, advertisers, brokerage companies...

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The second one is delivered!

PS. It's raining red envelopes on 5.15! Starting at 12:00 noon, grab a round every hour, and a large wave of 515 red envelopes depends on luck. You all go grab it, and continue to subscribe to my chapters with the coins you grab! (to be continued ~^~)