Perfect Superstar

In December, there were no popular TV dramas premiered in China. --

But next month and during the Spring Festival, the situation will be completely different. Several big productions that are being preheated and promoted will participate in the fierce competition for ratings, and the market will become extremely cruel.

Therefore, for many TV dramas with small and medium investment, December is a rare gap period. There are not a few new dramas premiered in the same period, including some weekend dramas.

"Blue Love" is a new drama with a low-medium investment. The first and second episodes of the first broadcast scored 0.22% and 0.26% of domestic audience ratings respectively. It is undoubtedly eye-catching and it is a dark horse Posture!

As for whether it can withstand the offensive of the popular drama that will be broadcast in January, it is still unknown.

In terms of online on-demand, "Blue Love" is facing even stronger opponents. Feixun Video's self-made drama "Sweetheart President" crushes the former in terms of the number of on-demand.

However, those who are interested will find that regardless of the number of on-demand episodes, "Blue Life and Death" may not lose to "Sweetheart President".

That is the audience evaluation and comments of the two plays.

As of the 15th, "Sweetheart President" has 27 million+ views on Feixun Video, with a score of 6.4 and 120,000+ comments.

And "Blue Love" has 11 million+ views, a score of 8.9, and 110,000+ comments!

In other words, the number of on-demand episodes of "Blue Life and Death" is less than half of that of "Sweetheart President", and the number of comments is very little different. The score exceeds the latter by a full 2.5 points!

Although the ratings are not directly proportional to the number of on-demand episodes, and many popular dramas have low ratings, but some high-scoring works are in a mess, but combining the number of comments and content, we can see the mystery.

In the comment area of ​​"Sweetheart President". Tucao content accounted for the majority.

"It's another boring IP drama. The scriptwriter doesn't talk about plot logic at all. The story is a complete mess!"

"Tao Sicheng's acting skills are good. He's a really handsome guy, Jing Yao looks a little too old."

"Did Jing Yao's face get an injection? Why don't you smile like a 'meat'?"

"I was forced to watch this movie by my 'girlfriend'. My brother really vomited, I couldn't stand one episode, please let me go!"

"I haven't read the novel, but the plot of the story is too familiar, and it's Mary Su, the domineering president.

"

"To be reasonable, these handsome guys and beauties are still very eye-catching, aren't they?"

"This is an urban fashion drama. It's enough to watch the beauties changing clothes, and the rest is not important. Hahaha!"

"I like Tao Sicheng too!"

In contrast, the audience's comments on "Blue Life and Death" have very little negative content.

Some are not complaining about the storyline.

"It's beautifully shot!"

"A very interesting TV series, the first episode can attract me."

"Yin Enxi is so pitiful. If she hadn't been missed, her fate might have been different."

"If I were Yoon Eun Hee, I might kill myself!"

"I heard that this is a sad drama? Ah! I don't want to watch tragedies, I don't like tragedies!"

"Little Yin Junxi is very handsome!"

"Cui Xin'ai is a scheming whore, very ruthless."

"In fact, she is also very pitiful, living in such a family. It has a great psychological impact."

"A weak question, when will Lu Chen show up?"

"Lu Chen and Chen Fei'er should appear in the third episode. I have read Lu Chen's updated novel on his blog."

"Looking forward to the third episode!"

If you talk about the amount of investment and the cast. "Sweetheart President" can definitely surpass "Blue Life and Death" in seconds. The former is expected to shoot 40 episodes, gathering many well-known domestic actors, and the script is adapted from a popular online novel.

However, a large investment and a large number of stars do not necessarily mean success. The best example is a domestic blockbuster. Many large-scale productions with a strong lineup and a large investment end up at grandma’s house, and the cost cannot be recovered even if the advertisements are sold out.

The same situation exists in TV dramas. It is difficult to accurately grasp the audience's taste. "Sweetheart President" takes a purely commercial route, and is trying its best to please the young audience in all aspects.

And "Blue Life and Death" is different from the popular youth idol dramas nowadays. The story is not so good at the beginning, and it also hints at the tragedy behind it.

But it is still recognized and liked by many viewers!

December 19th. With the expectation of many fans, the third episode of "Blue Life and Death" was broadcast on time.

On December 20, the fourth episode will be aired.

Cui Xinai is jealous of Yin Enxi, so she tries to make Enxi live her miserable life, but Enxi knows that she will return to her biological mother, so she can only watch her favorite adoptive parents and elder brother emigrate to the United States, but there is nothing she can do. .

As time passed, Yin Junxi and Cui Xinai returned from their studies and returned to their previous birthplace. At this time, Enxi was working as an operator in a hotel. Because Yin Junxi was going to get engaged, he wanted to find this younger sister Enxi who had always been on his mind, but he was always disappointed.

On the other hand, Junxi's good friend Han Tae-seok was arranged by his father to live in a hotel under his name because he was an 'illegitimate' child. During this period, he met Enxi. Because of this, Junxi also had the opportunity to meet Enxi again .

The third and fourth episodes of "Blue Life and Death" are two episodes of stories connecting the past and the future. The male and female protagonists and the most important supporting roles in the play all appear, and the plot really begins to become exciting.

0.31% and 0.35%, it is the domestic ratings of these two episodes!

As a result, "Blue Love" jumped to the top of the ratings list of the same type of TV series in the same period, showing its dark horse temperament!

This inevitably caused quite a stir in the industry, causing many film and television production companies and entertainment economic companies to set their sights on this TV series.

If the ratings of 0.22% and 0.26% for the first and second episodes of "Blue Love" are just a little surprising, then these two episodes are really surprising.

Many people don't understand, and some are reflecting.

Whether it's the novel of the same name updated by Lu Chen on the blog, or the previously released trailer and theme song, it clearly shows that this TV series is not the kind of youth idol drama with happy reunion.

Then why do so many viewers like to watch it?

This kind of ratings is still a long way from being a big hit, but the speed of improvement is so fast that it has completely reached the standard of being a hit.

Could it be that the taste of the audience has suddenly changed?

After watching the content of the four episodes, some people in the industry posted a discussion blog post on the blog, analyzing it from many aspects, and emphatically expounding the advantages of the current "Blue'color' Life and Death Love".

First of all, the story is very novel and special, and it does not follow the trend, making it unique among the same type of films.

Secondly, both the director and the screenwriter have worked hard, there are no obvious loopholes in the plot, and the characters are not exaggerated or artificial. The whole story is told smoothly and slowly, which is very attractive people.

The kinship, friendship and love embodied in the play are implicit and full of tension, showing the director's profound skills.

Moreover, the performances of several main actors are remarkable, and the biggest highlight is Lu Chen, who is filming a TV series for the first time. The Yin Junxi played by him is not only handsome and handsome, but also perfectly interprets that sentimental and calm temperament.

It's hard to believe that Lu Chen has never made a real movie or TV before, and he is not an acting major.

In addition, Chen Fei'er, who is also filming a TV series for the first time, plays Enxi in the play as pure and soft, although there is still a little lack of acting skills, she still leaves a very deep impression on people!

Therefore, combining various advantages, this industry insider asserted that the ratings of "Blue Life and Death" will further increase, and the real test will be next month.

The last month of 2015 is destined to belong to "Blue Life and Death Love"!

The popularity of "Blue Life and Death" is also reflected in Feixun's video. With the appearance of Lu Chen and Chen Fei'er, the number of on-demand episodes of the third and fourth episodes has increased significantly, infinite' Approaching "Sweetheart President".

In particular, the number of on-demand episodes of the fourth episode has reached 10 million+, which is only a few hundred thousand less than "Sweetheart President"!

However, the score of "Blue Love" did not drop due to the increase in the number of viewers, but instead rose to 9.1 points, with more than 500,000 comments.

The ratings of "Sweetheart President" dropped again, and the number of comments was even left behind by "Blue Life and Death".

This makes Feixun video very embarrassing.

The self-produced drama they promoted was actually losing to a low-cost imported drama in their own territory. Although the traffic and advertising benefits brought by them were not much different, it was still embarrassing-it was embarrassing!

So on the second day after the latest episode of "Sweetheart President" was broadcast, careful netizens discovered that the total number of on-demand broadcasts of this online drama has increased by a large margin, and the relationship with "Blue Life and Death" has been reopened. the distance between.

And Feixun Video has promoted "Sweetheart President" to a greater extent on the homepage.

It's just that these actions can't stop the upward momentum of "Blue Love".

On December 26th and 27th, the fifth and sixth episodes continued to air, and the ratings seemed to skyrocket, directly breaking through the 0.50% mark, reaching 0.51% and 0.55% respectively!

Compared with the premiere episode, it is more than double!

0.5% is an important indicator to measure whether a TV series is popular or not, and if it exceeds, it is a popular TV series.

Now not many people doubted the name of the dark horse in "Blue Life and Death".

Some people even began to worry about another large-scale urban drama "My Heart Is Flying", which premiered on January 1st.

While "Blue Life and Death" became popular, I have to mention another TV series broadcast at the same time, that is the second season of "Urban Love".

This TV series, which was broadcast on the film and television channel of Beijing TV Station, also rejected Lu Chen.

Its ratings in the first episode were 0.17%, dropped to 0.15% in the second episode, and then fell all the way and never rose again. The following episodes all hovered at 0.1%, and even fell to 0.08%.

According to the safety line of 0.1% for weekend dramas, the ending of the second season of "Urban Love" is very bad.

It's just that not many people care about its fate.

Everyone's eyes are all fixed on "Blue Life and Death" which is creating miracles!

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The second one is delivered. Q