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ps. Here’s today’s update, and by the way, let’s vote for Qidian’s 515 Fan Festival. Everyone has 8 tickets, and you will get Qidian coins for voting. I beg everyone to support and appreciate it!

'Wave' and 'Tide' blog. . For more latest chapters visit: ШЩЩ.⑦⑨XS.сОМ.

The novel version of "Blue Love" has been updated on Lu Chen's blog for 20 consecutive days, with 3,000 words updated every day, and now it has reached 60,000 words, which happens to be the content of 4 episodes.

There are not a few bloggers who update their novels on the 'Lang' and 'Tide' blogs. Whether it is for personal hobbies or to attract fans through blogs, blog novels have become a part of online literature.

Domestic Internet literature started in 2000, and has now developed into a fairly large industry. There are dozens of large-scale literature websites, especially in recent years. Top Internet writers can earn tens of millions a year.

But precisely because the value of ip is getting bigger and bigger, most literary websites are very strict about copyright, and the contracts signed with authors often include all copyrights, so many authors who don't want to be restricted transfer their platforms to More open and free blogs, forums or Fetion circles.

Of course, without the support of a mature platform, it is also difficult to make money by selling copyrights.

Lu Chen updated "Blue Love" on the "Lang" and "Tide" blog, mainly to promote and create momentum for this TV series that is being filmed, and secondly to pave the way for the publication of physical novels.

Domestic physical novels are a really big market. Compared with the piracy rampant on the Internet, the publishing market is in a better situation. There are many physical authors with annual income of hundreds of millions.

"Blue Love of Life and Death" was updated on the Wave blog, mainly attracting Lu Chen's fans, especially girls who like this kind of urban emotional theme.

These fans are actually not many.

So at the beginning. The number of clicks, retweets and comments on Lu Chen's novel blog post is not high, but gradually, the popularity is getting higher and higher.

the most important reason. Still, the story in this novel is very sexual, especially for girls. They are deeply attracted by the misplaced fate and entangled emotions among the protagonists, and they have to read and comment every day.

Many "female" fans became free sailors, and they spontaneously distributed the compiled chapters to major literary forums, and established the "Blue'color' Life and Death Love" novel bar.

Without Lu Chen and Lu Chen's studio deliberately paying attention, the number of members of the "Blue'color' Life and Death Love" novel bar exceeded 50,000, and the number of posts reached hundreds of thousands.

It is not weaker than many popular online novels.

The dissemination of the novel in turn attracted a lot of fans, which in turn pushed up the public's expectations for the TV series "Blue Life and Death".

December 1st. Lu Chen, Chen Fei'er, Gande Brothers Pictures and Haijin Satellite TV announced on their respective blogs at the same time that "Blue's Love" has officially signed with Haijin TV, and will be held on Saturday, December 12 at 8:30 p.m. It will premiere on Satellite TV!

This news, for many fans of Lu Chen and the novel "Blue'Se' Life and Death", really means that it has been long-awaited. Therefore, "Blue'Se' Life and Death" quickly appeared on the " The hot search list on the homepage of Wave''Tide' blog.

On December 2, two big Vs and two official Vs released the first trailer of "Blue Life and Death" at the same time.

In this 3-minute trailer, "Your Eyes" is officially featured as the theme song!

The publicity campaign of the TV drama version "Blue Love" has started in an all-round way.

The domestic film and television industry is booming like never before, and a lot of money is pouring into it. The competition can be said to be extremely fierce.

A TV series, even if it is the work of a big director, a big star, and a big ip, is unimaginable without publicity and hype. Neither side would do such a stupid thing.

The smell of wine is not afraid of deep alleys. It belongs to the past. Twenty or thirty years ago, the days when a TV series had tens of percent ratings have long been history. Now is the new era of nationwide marketing!

Earlier, Lu Chen updated the novel on his blog, and exposed the news that Chen Fei'er joined the role of the "female" protagonist in advance, which were actually part of the marketing of the TV series.

But these are small fights.

If you want to compete for ratings, this level of publicity is not enough!

So the representatives of Lu Chen Studio, Chen Fei'er Studio, Cande Brothers Pictures and Haijin Satellite TV sat down again to discuss the promotional matters.

Although the publicity channels of investors and broadcasters are different, coordination is very important. This can avoid misalignment or conflicts in publicity, save money and maximize publicity effects.

The exchange meeting was still held in the big hotel in Jinling Film and Television City. Both Lu Chen and Chen Fei'er, who were in the middle of intense filming, took time out to participate.

The focus of everyone's discussions is not only the investment in publicity funds and scale. It is mainly a promotional strategy.

Publicity strategy is really important. A good publicity plan can make 1 yuan investment produce 10 or even 100 publicity effects, and vice versa.

Especially in today's Internet era, the public has long been accustomed to all kinds of indiscriminate bombardment by the media, and is no stranger to the endless hype methods.

So we need everyone to brainstorm and come up with new ideas.

After all, the early publicity time is very short.

Sister Zhang suggested: "Why don't we just hype up the scandal between Lu Chen and Fei'er?"

Sister Zhang's real name is Zhang Jie, she is Chen Fei'er's assistant, and she has been with Chen Fei'er for more than ten years.

She is not Chen Feier's first assistant, but she is undoubtedly the most trusted person around her.

This middle-aged woman in her forties is plain-looking, soft-spoken, and doesn't usually speak much, but her support and help to Chen Fei'er is beyond the reach of others, so Chen Fei'er attaches great importance to it. her opinion.

Sister Zhang also attended the meeting, and dropped a bomb as soon as she opened her mouth.

Everyone's eyes instantly focused on Lu Chen and Chen Fei'er.

Mostly approval and expectation.

Whether it is the film and television industry or the entertainment industry, using gossip to hype and promote film and television dramas or albums is completely a routine method, and it is often tried and tested, and it can always attract attention.

Some celebrities and entertainers are even happy with it. Whenever a new drama is about to be released, there will be scandals.

Although the vast majority of netizens are tired of aesthetics, every time they see this kind of scandal and gossip, they are still used to clicking on it, and then swearing and mocking it.

Those who are scolded don't care at all, because the effect of publicity has been achieved, and the cost is very low.

Many entertainment media are very happy to hype gossip, even if it is free.

The most important thing is that Lu Chen and Chen Fei'er have a basis for hype. A talented man and a queen have had scandals before. Now that they are working together on a TV series, it is normal to have a new scandal.

And the most economical.

There is no need to stuff red envelopes to reporters, as long as you let the news out, there will definitely be a large number of paparazzi who will come to hear the news. If you can spare some advertising fees, it will be on the headlines!

In fact, there are quite a few paparazzi haunting the filming scene of "Blue Life and Death".

But the premise is that Chen Fei'er is willing.

Among the people present, Chen Fei'er has the highest status. She has a natural right to speak, so everyone must listen carefully, and no one can ignore her opinion.

As a person close to Chen Fei'er, Sister Zhang made such a suggestion because she knew very well that Chen Fei'er would not be disgusted with it - the target of the scandal was Lu Chen!

In fact, her proposal is also for the publicity, and smart people will naturally understand the meaning contained in it.

Those present are basically smart people.

Chen Fei'er hesitated for a moment, then turned to look at Lu Chen.

Just as Sister Zhang thought, Chen Fei'er was not disgusted with the scandal and hype, so she just wanted to hear Lu Chen's opinion.

Under everyone's gaze, Lu Chen shook his head and said, "Don't hype the scandal."

Of course, Lu Chen understands the benefits of hyping up scandals, but he doesn't like this kind of hype, very much.

A smile flickered in Chen Fei'er's eyes, and she asked, "Then do you have any good ideas?"

She understood Lu Chen's thoughts.

Lu Chen thought for a while and said, "Let's do a promotional activity on the blog."

that's it?

Everyone looked at each other in blank dismay, disappointed in their hearts.

Using blogs to promote is a routine among routines. There are a lot of activities on blogs, especially the lucky draw.

It should be attractive to engage in a "drawing" lottery, but when it comes to the effect, it is very ordinary.

Most netizens are rushing to the prizes.

Lu Chen continued: "My idea is to have a couple's cover show!"

"The cover song is the theme song "Your Eyes" of "Blue Life and Death Love". As long as you upload the cover video through your personal blog, you can enter the competition. The prize can be a high bonus or a European romantic couple tour, and even played a small role as a passer-by in "Blue Life and Death Love."

A couple cover show?

Chen Fei'er's eyes lit up suddenly - this idea is really fresh!

Bonuses and prizes are second. The key is to closely follow the promotional theme of the TV series, which has selling points and connotations.

This kind of event is not kitsch or vulgar, it is warm, romantic and has a forceful style, it will definitely attract many people to participate.

Then the publicity effect will be there!

And the cost is not high, even a European romantic trip for two is only tens of thousands of dollars.

Lu Chen continued: "As for the judges, Sister Fei'er and I will be the judges. You can also invite Feishi Records to participate. This is also a pre-heating promotion for Sister Fei'er's new album!"

Chen Fei'er pursed her lips and said with a smile: "I can ask brother Lin to come forward and let him be a judge."

Sister Zhang said with a smile: "Then it will soon become half of "Singing China"."

The big brother Lin Chen Fei'er was talking about was of course Lin Zhijie, the music director of Feishi Records. She and Lin Zhijie were both judges of "Singing China", and Lu Chen was the singer champion.

There is really nothing wrong with saying that it is half of the "Singing China" competition!

Lu Chen suggested, Chen Feier supported, and this idea was really good, so he made a decision immediately!

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The second update is here, please subscribe for support! ! !

515 is coming soon, and I hope to continue hitting the 515 red envelope list. By May 15th, the red envelope rain can give back to readers and promote works. One piece is also love, and it must be better! Q