My Star Teacher

下午 In the afternoon the next day.

The studio came with a person who surprised the collective staff of the studio, and had more money.

Of course, it wasn't the money that surprised the employees, but his intentions surprised the employees. In addition to pulling a full 30 boxes of drinks, he also brought a contract, which is a contract that made the studio employees I was surprised.

"Guorun Exclusive Title Journey to the West Show Program Contract"

There are a lot of small and large contracts, and many of them are irrelevant. The main ones are just a few points. Guorun Company will be named Luminous' Journey to the West, and it is an exclusive title. The naming fee is 5 million higher. !!

Five million. To be honest, for the popular variety shows of major TV stations, it is actually a piece of cake. The staff of the studio followed Liu Chiyan, who has also seen the world. The five million will not surprise them. They were surprised that Luguang ’s street-flick show could actually attract five million advertising sponsors? You know, his show was shot by all TV stations.

The staff couldn't figure it out. In the end, it can only be attributed to Guorun. Thank you Yeguang for helping them with this advertising and promotion plan, so that they will be brought back to life. They will be human beings. Thank you, it has nothing to do with your program!

Of course, Guo Yun's titled night light show is also in people's affection, but in fact, Guo Guo was really tempted by night light.

At first, Guo Run of Guorun did not want to name Luminous. One was that he did n’t know how the luminous program was performing. The other was that the company had just advertised. The fiery momentum had just emerged, and there was no need to advertise in the title. And, recently, their company's finances are also tight, the cost of advertising, the cost of production, the wages of employees, the expansion of the production line, wherever you spend money, now I ca n’t wait for one dollar to be cut in half, how much Free money to name Luminous.

Ye Yeguang said well that what titled his show was conducive to providing influence, expanding the popularity of the people, etc., but Guo Guo of Guorun Company was unmoved at all and has been politely refused.

In the end, Luminous was also okay, and put down a paragraph, but this paragraph let Guorun Guo Guo decide on the spot on the spot.

Ye Guang said so at the time, "General Guo, if I didn't know you only as an entrepreneur, I wouldn't call you, so let me tell you, yes, I came to you because I had no choice. But I firmly believe that your title will definitely be profitable for me. If I had no other choice, it would not be so cheap for 10 million to make you a title. In my mind, the program I am doing now, the title Fees are counted in billions. When I was doing your home advertising, who could think that I could believe that I could do the advertising so well? Now I do the show, and now no one believes that I can do it well. But I believe I can turn decay into magic! "

After listening to Ye Guang ’s words, General Guo Runguo was silent for a while, and finally agreed, but their company ’s finances were also tight, and the naming fee was only five million. Ye Guang certainly disagreed, let ’s say that in the end the two sides negotiated a compromise. Approach.

The initial naming fee is five million yuan, and subsequent funds such as Fruit Run will be collected. In the case of luminous programs with good ratings, the naming fee can be increased to ten million.

The advertising title of the Journey to the West program was so determined. The luminous program was finally able to start shooting. With these five million bases, no matter what, it will not be a loss of money anyway, the rest depends on the program fire. No fire.

The show will not be hot? Others may believe it, but Luminous definitely does not believe that the show is not hot. What a joke, this is a Journey to the West! If it's not hot, is there any truth?

Pulling back the advertisement, Liu Chiyan is also happy for him, not because of the five million, Liu Chiyan is not bad for this money, mainly because these nights are so distressed because of the show, she also feels sorry for him , But also ready to pay for Luminous toss. Since Luminous pulled the advertisement back, the show's affairs are on track, no matter what the later shows do, and the effect of the broadcast, but at least he won't be upset every day.

Yueguang I was very impatient. I asked the employees to prepare on the day. I prepared the scenes, props, and clothing first, and I was ready to start the program tomorrow.

Uh ...

At the same time, the beverage industry and the advertising industry are also exploding.

An advertising company.

"This meeting is mainly to analyze the advertising of Guorun Company and analyze why their ads are so successful and the results are so amazing. In just a few days, sales have increased by nearly 20 times!"

"I have already investigated. This advertisement is made by Xianqi Entertainment. The planner is Yeguang. There is the general consultant and deputy chief of Xianqi Entertainment."

"Oh, it's him. I know him. I saw the one who jumped up the door a while ago, and he also made" Speak for Yourself ", a very creative advertisement. Now CCTV is still running Broadcast it. "

"Haha, speaking of this, I thought of a paragraph on the Internet, saying that many people watch TV on time and on time, but do not watch TV shows or programs, and watch this ad exclusively."

"Don't say these are useless, let's get back to business, and talk about why the advertising of Guorun Company was successful. Have you thought about it?"

"I investigated and said that Guorun really did a good job, but this advertisement did not make me feel too surprised. I can only say that it is a good advertisement. What surprised me was Guorun. I have analyzed this whole set of marketing plans carefully. It ’s amazing and makes people obliged to do it! I do n’t know if you have recently discovered that the “demystifying why fruit is so expensive and fruitful” has appeared in major forums and posts on the Internet. "Spicy drinks are so cheap", "Do you think the fruit drinks you drink are really made from fruit?" Popular science fruit drinks and juice drinks are different from popular science? Now these posts can be seen everywhere At first, I just thought it was just some popular science text, but as soon as Guorun's advertisement came out, as an insider in the industry, I instantly understood that this was a deliberate pit dug by Guorun Company in advance, waiting for people Jump in! "

"Can advertising do the same? Isn't this deceiving?"

"Why can't advertising do this ~ www.wuxiaspot.com ~ You have fewer people cheating in advertising? And where are people deceiving people? There is no word in the popular science, no advertising at all. Hitting, objectively speaking, it is an ordinary science article, but if you have seen this science article, if you see Guorun's advertisement, alas, the effect, I believe everyone knows, it is definitely not a plus It's that simple. "

"It is definitely a genius to make this promotion plan. This method is simple and easy to use, but the idea is this. It is clearly placed here. When no one finds it, it is worthless and nobody cares about, but once it is used by smart people, It can produce extraordinary effects. Moreover, more than that, I do n’t know whether the fruit run is really under-stocked or the second hungry marketing is carried out. The next day of advertising, it will be a large area of ​​the market. The out-of-stock products will continue to be supplied in the future. Basically, consumers are already in a rushing state. I ’m afraid they wo n’t be able to buy them late. They obviously only want to buy one bottle, but they just bought a box. It has increased by nearly twenty times within the period of time! Of course, this figure is also due to their original poor sales, but the growth rate has been increasing, and I believe you can realize how scary this advertising marketing effect is. "

"It's really powerful. Guorun had all his breath left. I didn't expect to be able to fight back from the Jedi and come back to life."

"It was this advertising and promotion plan that saved them."

"I can only say that they found the right person, and instead of us, are you confident that you can make such an excellent plan?"

"I don't know what they think, so many advertising companies haven't looked for it, they went to an entertainment studio, and they were really crooked!"

"Is it luminous ... it's a great person!"