My Return to Life

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In the post-Jobs era, Cook once again presided over the new year's Apple Autumn New Product Launch Conference.

Bringing a brand new product to fruit fans all over the world:

iPhone5

The press conference will start at 1 am on September 13th, Beijing time.

Many people in China watched the long-awaited press conference.

This night, countless netizens across the country could not sleep.

There are many factors. For example, mainland China missed the first batch of listings, and even missed the second and third batches.

And, even under the stimulation of the cutting-edge developer conference in the first half of the year, Apple still failed to make too many adjustments. Compared with the iPhone4 series, the appearance of the iPhone5 has not changed much.

In a very short period of time, some foreign media reported that the performance data of the A6 chip on the iPhone 5 is far inferior to that of the Shenlong 512.

etc.

The next morning, Fang Nian went to school first as usual.

After the class, I heard the discussion of the students in the classroom.

"The Apple 5 is really exhausted. Judging by the design sense at the press conference, it is far inferior to Xiaomi's concept phone."

"It can be said that it is hard to say. In the post-Jobs era, Apple has really plummeted."

"And the processor is not as good as the Shenlong series."

"..."

"It's not yet on sale in mainland China for the first time."

"It's a pity that Xiaomi's concept phone is not for sale, otherwise I might support Xiaomi."

"One thing to say, the red rice is really fragrant. Anyway, I think it's worth the price."

"..."

Listening to these slanderous complaints, Fang Nian didn't have too many thoughts.

Even if no one mentions the Frontier, which seems to have suddenly disappeared.

Fruit powder is not formed suddenly, but is accumulated from generation to generation.

If something is popular all over the world, it means that in a general globalized market, users will only make decisions that follow their hearts, and it is difficult to change quickly due to factors such as nationality and ethnicity.

Apple is the leader in setting off a frenzy of smartphones, and has become synonymous with high-end mobile phones after gradually becoming popular all over the world.

Naturally, it has a large number of fans.

Moreover, Apple insists on taking the route of high-quality products and a small number of products. The 4 series has accumulated enough reputation and is very stable.

More importantly, in the Chinese market, only foreign Samsung has the ability to compete with Apple.

There is simply no way for domestic mobile phones to compete with Apple.

In 2012, this is the unchangeable fact.

Even if there are Nuwa and Bai Ze working hard on the operating system and the SoC, even if Fang Nian has been urging domestic manufacturers to attack high-end, there is still no improvement.

In fact, Fang Nian really wanted to read Yu Dadong's ID card.

Among the domestic mobile phone brands currently united around the Nuwa Alliance, only Juchang has this strength, and ZTE should also have it.

But ZTE's technical strength is actually almost meaningless.

Hitting the high-end does not mean launching a high-end mobile phone, it needs to be recognized by the market.

"..."

Compared with the small-scale discussions in the classroom, almost all the discussions on the Internet are hot.

This is not too surprising, it has been like this since the 4S era.

There are almost seven or eight related topics in a row.

Fang Nian turned over.

The high-praise answers to some topics are quite sharp, but there is also a bit of hatred.

"Unexpectedly, under the leadership of Cook, Apple is really exhausted!

Respond angrily!

...

Let’s talk about the exterior design first, it’s almost an enlarged version of 4S, nothing new, not to mention Xiaomi’s concept phone, even Xiaomi Mi 2 can’t match it!

0 points in this regard!

...

Let’s talk about the most core chip, now almost Shihammer A6 adopts the architecture designed by itself.

Barely comparable to Shenlong 211;

I see someone analyzed that because the number of cores of the Shenlong 512 is doubled, all single-core performance of the A6 is stronger. Please take a closer look. Nuclear power!

In summary, this kind of processing power is simply spicy!

...

Judging from the presentation at the press conference, Siri is still a mentally handicapped gadget. iOS is no different from WWDC, and there is no sense of surprise!

...

To be honest, I didn’t expect that the combination of Nuwa + Bai Ze would surpass Apple’s years of technology accumulation so quickly. It’s a pity that if Frontier makes its own mobile phone, Apple should have nothing to do.

...

To sum up, if Apple still has the strongest say in the supply chain and has a strong ability to fully adjust the hardware, such an iPhone 5 release will be cold!

That is to say, Xiaomi does not have much operating and sales capabilities overseas! "

"..."

"Thank you, people are diving, just bubbling.

iPhone5 still has some advantages, although everything is afraid of comparison, there are more disadvantages than comparison.

But it supports 4G. None of the domestic mobile phones support 4G. In the most important aspect of surfing the Internet, it has lost many streets;

Secondly, as Gao Zan said, Apple has an absolute say in the supply chain, which is also the basis for its emphasis on school capabilities;

Finally, it may be better that the first batch is not sold in China, after all, there is no Xiaomi in overseas markets. "

"..."

Xiaomi has indeed become the light of domestic production.

In Juchang, because the D series used HiSilicon K3V2 to overturn continuously, Lenovo lost its MindOS authorization and returned to Android, and other manufacturers are still working hard;

Looking around, Xiaomi has no rivals.

Meizu...

Meizu finally made a big effort in the distribution of goods, but that was the last time, using a Samsung custom processor, and then overturned.

This time, the new product launch conference is still under preparation and is planned to be held at the Water Cube.

Moreover, cooperation has been negotiated with Luzhou Frontier, and the new product uses Shenlong 512.

Fang Nian can only wish Meizu can go further.

At least don't let Xiaomi specialize in the past.

Seeing this, Fang Nian also logged into the key and sent a reply.

"In autumn, gossip has also increased.

Answer the question first: To be honest, this new Apple product is a bit of a stretch. Although there is no big competitor in the entire market, it may be overthrown by its own 4S;

----Dividing line

The following is irresponsible gossip:

I heard that China really plans to release 4G photos at the end of this year. It is said that in the past two months, the 4G pilot coverage rate in Shanghai has exceeded 50%, and other cities may also have related construction progress.

According to this deployment, Apple 5 is likely to be the first to enjoy 4G services when it lands in the domestic market.

The premise is that the Xiaomi concept phone really does not have any sales plans.

We must know that the Xiaomi concept phone has a lot to say, whether it is industrial design or various functional gimmicks, including the key fingerprint unlocking that is not on the iPhone5. "

"..."

Soon there were netizens leaving messages in the comment area.

"Key-holding boss, but Xiaomi's brand image is cost-effective. Is it good to launch high-end functions?"

"Yes, and it is rumored that the mass production of Xiaomi's concept phone is very difficult, especially one of the color matching is very difficult."

"The key is that the relevant parameters and information of the Xiaomi concept phone are rarely exposed, and they are not detailed enough, so it may not be possible to play."

Hold the key: "As far as I know, the concept machine of Xiaomi has no shortcomings under the current hardware conditions, not to mention the adjustment of the software level. After all, MindOS has been dragged down by other manufacturers;

So from this point of view, the most difficult problem for Xiaomi is mass production, and whether it dares to take a chance to change a bicycle into a motorcycle, and fail to hit the high-end, and the loss is still quite large. "

"..."

Chi Jian, who had finished class and wandered around the campus, wanted to say something more.

But the mobile phone in his pocket rang—Fang Nian always carried two mobile phones. Anyway, the weight of both mobile phones is lighter than that of future 5G mobile phones. A single 91g is still quite light.

Just log out of the account.

Fang Nian took out another mobile phone of a different color, checked the number, and swipe the screen to connect.

He said hello, "Mr. Lei."

Lei Jun's voice came out: "Mr. Fang, good morning, may I interrupt you for a minute if you have time?"

"Mr. Lei, please tell me," Fang Nian replied.

"..."

Lei Jun didn't hesitate too much, and said: "We have discussed several times internally, and decided to officially release Xiaomi M2 in Europe on September 20, and release it in the domestic market at the same time."

"Think about it." Fang Nian said casually.

Lei Jun on the other side said seriously: "Think it over. When Mi 1 was released at the end of the year before last, we encountered trade-offs. It was easier that time. This time we want to strive to get tickets for the high-end series."

Hearing this, Fang Nian pondered for a while, and asked, "How about the good product rate?"

Lei Jun said frankly: "It is not particularly ideal, and it is worse than expected, but the foundry is also upgrading the process. If the sales volume is sufficient, it is not impossible to improve the yield rate."

"..."

After saying a few more words, Fang Nian said calmly: "As a person, I support it. As the chairman of the frontier, I look forward to it. As the spokesperson of the Nuwa Alliance, I want to promote it. As Xiaomi's As a strategic shareholder, I...in fact, I don’t really support it.”

"This is indeed a turning point for Xiaomi's impact on the high-end. After all, the 4G era has arrived, but Xiaomi's background is not enough. I worry that other shareholders will not be willing to spend money on this M2 project."

"Especially in order to be competitive overseas, pricing is a big problem."

Lei Jun asked back: "Mr. Fang, aren't the shares of your personal and Frontier Angels, plus the shares of our founders enough to support it?"

"Enough is enough, but the risk to you is great. The situation at the frontier is far worse than what you know. If there is a problem, there is no way to support Xiaomi financially." Fang Nian said frankly.

"To be honest, I was the first to put forward the suggestion. At this time, I shouldn't keep persuading you. It seems very contradictory, but I should tell the truth when I have a strategic stake in Xiaomi."

After listening to Fang Nian, Lei Jun was silent for a moment, then suddenly said: "How bad is the situation at the frontier?"

"It can only be said that it directly lost billions." Fang Nian said casually.

He knew that Lei Jun had other ideas when he asked this question, but Fang Nian didn't care.

In a broad sense, Lei Jun is not only the founder of Xiaomi, but also an investor. His social circle is very large, and he is destined to have different interests from the frontier.

It does not rule out being alone at some point.

Still the same sentence, the reason why the Nuwa Alliance appeared is that Lei Jun chose to be wise and protect himself.

Lei Jun said with emotion: "No wonder, Dong Liu talked to me on the phone and mentioned a few words."

"Mr. Lei is here to make peace, right?" Fang Nian laughed.

Lei Jun just laughed: "Mr. Fang thinks too much of me, even if he wants to make peace, I'm not qualified."

"Let's talk about Xiaomi." Fang Nian brought the topic back.

Lei Jun pondered: "After full market research and relevant analysis, we internally decided to start selling overseas at US$699, excluding tax.

The domestic price is set at 4299 yuan. "

Fang Nian let out a snarl: "You guys are more radical than I imagined, I'm afraid you're going to burn billions."

Lei Jun sighed deeply.

It is really difficult for Xiaomi to hit the high end now.

The iPhone 5 starts at $649.

But the domestic price is 5288 yuan including tax.

Although Xiaomi plans to set a price that is US$50 more expensive than the iPhone 5 in foreign countries, the domestic price is still 1,000 yuan lower.

It seems that in a broader concept, the impact of high-end this time will have a taste of being too high and too low.

After all, in the consciousness of many people, high-end must be expensive.

But if it is converted directly, in fact, 4299 yuan is more than 649 US dollars, which is about 200 yuan more.

It's just that there are tariffs on apples entering the country, and they are directly passed on to consumers.

In the end, Fang Nian said: "Just think of it as paying for your ideals."

"..."

Lei Jun smiled, and then changed the topic: "Redmi 1S officially landed in the Indian market yesterday, and the effect is not bad. It is estimated that the global sales volume is expected to exceed 50 million units."

"It's okay, it's okay, it's not in vain that Bai Ze customized a chip for Redmi alone, which directly cost tens of millions more." Fang Nian said with a smile.

Don't look at the short time, but the cost will not be low.

Let’s talk about the little things like going through the process internally first. The money given to several EDA companies is worth millions of dollars, not counting the server resources, energy consumption, etc. used for simulation.

SNMIC will not give Baize tapes for free, and it is a new 40-nanometer process. Before that, there is not much accumulation, and there is no common customer. It can only be full mask, which costs several million dollars. make money.

Therefore, the consumption of high-end chip design is really not something that ordinary companies can withstand.

"..."

Fang Nian just walked into the frontier company, and before he sat down firmly behind the 'small' desk in Lu's office, he first saw Xiaomi's announcement on the computer screen——

Mr. Lu still feels sorry for Secretary Fang, knowing that Secretary Fang often comes, so he didn't really arrange a small desk.

There was room to arrange a long desk, but it was still in the corner: the place farthest from Mr. Lu in the entire office.

Fang Nian flipped through the content of the webpage.

Public opinion has been blown up, after all, Lei Jun is quite good at this aspect.

"Holy shit, shit, shit! It must be shit! Xiaomi actually wants to re-release the concept phone!"

"This phone is very good, especially the fingerprint unlocking is very good, Apple has not figured it out, I want it!"

"Top match with no shortcomings? It's really what the key-holding boss said."

"Awesome!"

"I didn't expect Xiaomi to have the courage to challenge Apple's mobile phone business!"

"My friends, haven't you noticed that Xiaomi is going to be released in the European market, and it will be launched in China and Europe at the same time?"

"The key is pricing, pricing. If it was 1999, it would really blow up."

"You are dreaming, this phone sells for 1999, and Xiaomi will go bankrupt tomorrow."

"..."

Soon it was the night of September 20th, in the afternoon of German time, Mr. Lin Bingbin presided over the press conference in English in Germany.

Bin's spoken English is still very clear and smooth.

It's just not as good as Boss Lei's ability to drive the rhythm of the scene, especially since most of the audience are foreigners. Judging from the webcast, the atmosphere is not too enthusiastic.

It wasn't until various parameters were fully exposed, especially the fingerprint unlocking, that the scene became dry.

Finally seeing the price, netizens at home and abroad are crazy.

"Fuck!"

"Damn!"

"$699, Xiaomi really dares!"

"This Mi M2 really doesn't have any shortcomings, and the color scheme is very good-looking. The bright blue version is really cool! It's the price, and I probably don't have a chance."

"The domestic version is 4299 yuan! Oh! It's so cheap! I want to buy one, and I'm in Hangzhou and have 4G!"

"..."

Finally, Lin Bing announced the official sale time, at 5:00 p.m. local time in European countries, and can be purchased offline through cooperative channels.

Domestic time is 10 o'clock tomorrow morning, only on the official website to snap up.

Needless to say, Xiaomi is still very courageous, and the first batch in China is actually 100,000 units.

However, the result is not satisfactory. ①

After a 'long' 25 minutes before it was sold out, Xiaomi officials did not cheat for better marketing.

The main reason is that the strategic significance of Xiaomi M2 to Xiaomi is very different.

"..."

At the same time, someone among the watching melon netizens sent a message.

"Congratulations to Xiaomi for winning the first battle against the high-end; it's a pity that the frontier should be the object of praise at this time. After all, all the praiseworthy aspects of Xiaomi M2 are related to the frontier, but now it is really forgotten..."

-

①: Unsatisfactory: It means that it can still inspire people's will, and the latter means that it can still make people satisfied—— "Ci Hai" Sixth Edition.

Complimentary term, Powan, I always remember that when this book used this idiom for the first time, some readers misused it. What I want to say is: no! If I remember correctly, this is the second time this article explains the meaning of this word.

======

PS: In the previous chapter, I said that I saw a book friend who regretted being separated from love because of a broken relationship. Let me say a few words: In fact, there is a word "living well" that has not been mentioned in this article for a long time. It can be the theme of everyone's life;

Second: get along well with yourself; life is a tragedy, loneliness is the main thing, life and death are only borne by yourself, the people you meet when you are alive are life, and the company of people who understand you is the icing on the cake. If you don’t have it, you should Sophisticated and elegant.

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