My Return to Life

"Fuck!"

"Two shit!"

"..."

All the audience who watched the live press conference through the live webcast could clearly hear the uneducated shouts at the scene.

Among them was Fang Nian.

He couldn't help sighing: "As expected of Mr. Lei, he really knows how to control the rhythm."

"..."

The hustle and bustle on the scene stopped for a while, and Lei Jun spoke again: "During the eight months since the Mi 1 went on sale, I have also heard a lot of voices on the Internet;

Some people ask Mr. Lei why Xiaomi doesn't make products that are more cost-effective and more civilian. "

"..."

"It just so happened that at this time the leaders gave the young Xiaomi a chance to try."

"Of course, I don't have much confidence until now. Xiaomi is not yet two years old since it was founded. I don't know if we can bear such a big pressure."

As he said that, Lei Jun paused: "However, Mr. Fang's opinion is completely opposite to mine. He has great expectations for the Redmi plan, and he has fully promoted the formulation and implementation of this plan."

"As early as more than a year ago, Mr. Fang made many forward-looking preparations, including pulling a large amount of funds to promote the upgrading of the domestic mobile phone supply chain;

This year, Mr. Fang personally invested 500 million yuan to speed up the process. "

When Lei Jun said this, the scene was full of noise.

It even interrupted Lei Jun's rhythm.

Someone even shouted: "Did Mr. Fang come to the scene?"

"Let's meet Mr. Fang!"

"..."

Lei Jun pressed his hands together: "I'm sorry, Mr. Fang didn't come to the scene. He said he was shy and embarrassed to show his face."

Then Lei Jun made a joke: "Of course I think he is worried that he will steal my limelight because he is too handsome, so he is embarrassed."

"..."

Fang Nian, who watched the live broadcast: "I didn't expect Lei Jun to have such an honest side. I have a three-point impression of him."

Lin Feng next to him said with a look of contempt: "Why didn't I realize that you are so thick-skinned before? If someone praises you, your tail will rise to the sky!"

It is common for a son to be disliked by his mother.

Fang Nian just drank tea silently, not daring to say anything.

Lu Weiyu was not at home either, no one stood in the same trench as Fang Nian.

"..."

Lei Jun went on to tell the story of Redmi: "Although it has been expected, when we actually started the Redmi project, we still faced huge difficulties. For example, what we bring to you today is not the first generation of Redmi, but the first internal one. Second generation."

"..."

"Actually, after launching the Redmi Project, we also wondered what kind of a thousand-yuan mobile phone is the user's dream?"

"We can't find this answer internally."

"Because of time constraints, we didn't even have time to conduct more detailed user research."

"But, I believe, it will be part of the answer."

"..."

"Dual card dual standby, 3000mAh, MediaTek's flagship processor, supports Unicom mobile dual 3G, 720p screen, 1G memory, 2G storage, MIUI3 also based on MindOS3.0 version..."

"This is the answer to Redmi 1!"

The audience erupted.

"..."

After a while, Lei Jun smiled and said, "Guess, what is the price of such a mobile phone?"

A question mark appeared on the big screen at the right time.

Someone shouted from the audience.

"999!"

"1099!"

"1199!"

"999!"

Because Lei Jun said in advance that it is a thousand-yuan flagship,

So everyone's guesses fluctuate around the number 1000.

Lei Jun on the stage walked around: "I heard someone say 1199."

"Someone said 999."

After a short pause, Lei Jun smiled and said, "It's not true. From the beginning of the formulation of the Redmi Project, the core element is to insist on the most extreme cost performance!"

"Make a flagship smartphone that everyone can afford!"

"so……"

bang.

A price dropped down.

"799!"

"Yes, only 799 yuan!"

"There is also an upgraded version, 899 yuan."

"..."

Finally, Lei Jun said: "Redmi 1 will be available for sale through e-commerce channels such as Xiaomi.com at 5:00 p.m. today. Due to inventory reasons, only 100,000 units can be sold every day in the first week, and 0 yuan reservations are accepted for priority purchase."

"..."

"thank you all."

Finally, the poster that came out yesterday afternoon:

'Always believe that something good is about to happen'

This is the end of Xiaomi's new product launch conference.

Lei Jun completed the release of Redmi 1 in less than 20 minutes, but the impact has obviously just begun!

"..."

After closing the lid of the computer and putting it aside, Fang Nian muttered, "A person like Mr. Lei is a born business genius. Redmi is probably going to sell like crazy."

"Although the price of Xiaomi is high, the profit is very thin, so it is opened once a week, and time is exchanged for profit."

"Redmi has Shunwei capital, and both left and right hands have profits. Even if it takes time, it can't get a few dollars of profit. Therefore, it is completely open to sales with small profits and high sales. It is really possible to sell another 50 million units in the second half of this year. "

"It's a pity for the copycat players."

Speaking of this, Fang Nian's heart suddenly moved: "...Don't go to Huaqiangbei to mess around again?"

In the end, Fang Nian also went to simply care about it.

Fortunately, what Chen Yao had suffered in Huaqiangbei was almost as good as what he had eaten in so many years, so he didn't follow suit this time.

In Chen Yao's words: Brother Fang has such a long-term vision, he must see it clearly, and he must never do what he says can't be done.

Besides, there is no need for Chen Yao to go to Huaqiangbei to tinker now. The security market is a business that has no worries about food and clothing.

"..."

…………

Only less than half an hour after the end of the Xiaomi press conference, Redmi became a hot topic on the Internet.

The popularity of related topics on major social media sites is even worse.

There are four or five related hot topics just by pressing.

"What do you think of Xiaomi's newly released Redmi 1?"

"How do you see the ultimate price-performance ratio that Lei Jun said?"

"Will the 799 yuan Redmi 1 be your choice?"

"..."

Although the current situation is almost due to the invitation registration mechanism at the beginning, it has long been popular to say that the per capita 985 doctorate and the average annual salary per capita are one million.

But when you actually vote with your money instead of your feet, it will be more real.

What is reflected is: Gao Zan is basically an analysis of various parameters, as well as true fragrance.

You must know that because Fang Nian is behind the push, this time the Redmi 1 launch conference will take the car of Xiaomi 1S, which is even bigger.

In the past, Redmi 1 was just an office that Lei Jun borrowed from Jinshan and fooled around casually.

The heat is not the same.

Fang Nian flipped through it, and Gao Zan's answer about the parameter analysis was skipped at a glance, mainly because he looked at the comments of Gao Zan's answer.

"To be honest, the most common products in various mobile phone stores and electronic cities are functional phones of several hundred yuan, or fake mobile phones. With hardware configuration and software environment like Redmi 1, the price of 799 is simply a blow to dimensionality reduction! "

"right!"

"I have a hunch that Redmi 1 will soon become the top seller!"

"It depends on whether Xiaomi's inventory is sufficient. The price of 799 is basically equivalent to not making money."

"This time it is open for purchase, but Lei Jun also said that the inventory in the early stage is not large, and he is afraid that the follow-up will not be able to keep up."

"I'm already in front of the computer anyway. At this price, I can buy one for my parents and use a smartphone with a large screen!"

"It is said that mobile contract machines will be launched in the future."

"Big Chili Pepper: It's a bit of a shame!"

"..."

From every point of view, Redmi 1 has been very popular since it was released.

Fang Nian was not very surprised.

After all, he was involved in this plan, and he couldn't be more clear about how destructive it is.

There are many reasons why Fang Nian pays so much attention to the Redmi Project.

The most realistic aspect is to expand the actual market share of MindOS devices.

Of course, there is also the acceleration of the advancement of the domestic smartphone market, and the promotion of the survival of the fittest in the mobile phone industry through the market;

Let more people enjoy the fun of technology;

Promote the progress of mobile games, mobile social networking and future new mobile payments, etc.

In short, the core is inseparable from commercial interests.

In fact, there is nothing to say about other things. Reducing e-waste through cost-effectiveness is a slogan...

The actual performance of the market did not disappoint.

At five o'clock in the afternoon, Redmi 1 was officially launched, and it was sold out in just 15 seconds.

And the number of appointments on Xiaomi.com alone exceeded 10 million in less than two hours in the afternoon!

Although the 0 yuan reservation does not have any binding force, it is enough to see the popularity of Redmi 1.

It was sold out in just 15 seconds, which also exceeded Xiaomi's official expectations.

Xiaomi officials quickly made a promotional poster.

"100,000 units sold out in 15 seconds, thank you everyone!"

He also expressed Xiaomi's helplessness through Weibo and other channels: "I really didn't expect Redmi 1 to be so popular, 100,000 units were sold out in just 15 seconds, and it will be open for sale again at 10 o'clock tomorrow morning;

Friends who really can't get it, please wait a little bit, it will be fully open for sale in a week, so stay tuned. "

"..."

This Weibo once again pushed up the popularity of Redmi mobile phones on the Internet.

…………

Later, Fang Nian received a call from Lei Jun.

Fang Nian cut to the chase and said, "Mr. Lei, when will you pay me the advertising fee? My appearance fee is not cheap."

"Haha~" Lei Jun laughed, "I will definitely do it next time."

"..."

Then Lei Jun briefly talked about the arrangements for Redmi and Xiaomi.

Then he sighed: "Mr. Fang still has a vicious vision. Redmi will be available for sale as soon as it is released. It is chosen before school starts in September. The popularity is far beyond imagination. In fact, the first batch of backstage has released 150,000 units."

"15 seconds is really an unexpected number."

Fang Nian raised his eyebrows: "There are so many 150,000 units, it seems that it is not a dream to sell 50 million units this year."

"Mr. Fang also knows that this is a dream?" Hearing this, Lei Jun suddenly gritted his teeth.

Inexplicably a little frustrated.

What Fang Nian said at the beginning was categorical. It seems that Redmi’s plan to sell 50 million units this year is a scumbag.

The various advantages of red rice are called hype.

As a result, it is now officially on sale, is it a 'dream'?

Fang Nian neither blushed nor out of breath, and said calmly, "Say whatever you want."

"How about stocking up on red rice?"

When the topic was changed, Lei Jun didn't care, and replied: "At present, the actual inventory is 2 million units, and the order for the foundry is 80,000 per day."

"You don't believe me!" Fang Nian immediately turned back, "The production capacity of 2.4 million units a month, calculated from September, is less than 10 million units in four months, which is only a fraction of 50 million!"

Lei Jun: "..."

Who is this? !

Lei Jun said bitterly: "From the very beginning of Xiaomi's establishment, it never occurred to me that one day it would have a stock of 2 million, Mr. Fang!"

"If it weren't for the sales of the first generation of Xiaomi far exceeding expectations, Xiaomi would have no money to stock up. The 2 million units alone would be nearly 1.6 billion yuan in inventory."

Hearing this, Fang Nian smiled: "Okay, but I personally think that the next sales will hit you in the face."

"One of the 10 million appointments will be put into action? You will be scolded to death, remember to adjust the production capacity in time."

Hearing that Fang Nian is so confident, Lei Jun is also a little shaken: "We will discuss it internally, and if there is such a trend, we will adjust it in time."

"..."

In fact, Lei Jun's impact on Redmi 1 is still not clear enough.

It's not Lei Jun's fault either.

Because after the implementation of the Redmi Project, no one expected that it would reach the level of random killings.

For example, in another time and space, Xiaomi made a summary after the third anniversary of the release of Redmi, and sold an average of 1.21 units per second.

One day is 100,000+.

This is still the impact of the rollover model.

Even if it is a rollover model, it is also a hit with an average daily sales volume of over 60,000!

Of course, Fang Nian never thought that the Redmi 1 could be sold for 50 million. Of course, there will be an upgraded version of the Redmi 1S in the future.

…………

While the word "red rice" dominates the vision of many people in China.

Samsung Electronics suffered a certain downturn in overseas markets.

Sales of the Galaxy S2 declined rapidly.

Because Frontier had expected it long ago and had sufficient inventory, it completed all the delivery of the goods on August 8.

Samsung Electronics is also worthy of being a very powerful company. Within a week, it quickly produced the second batch of 5 million mobile phones through self-production and OEM, and this time it spread from the European market to the American market.

But sales have not been wiped out as Samsung Electronics expected.

There is a huge backlog of inventories.

It's not that it can't be sold at all, but the daily sales volume in the entire overseas market is less than 100,000 units.

Moreover, it is showing a rapid downward trend, and it is very likely that the sales period will be extended to more than 100 days.

Obviously, this will be very detrimental to the layout of Samsung Electronics' next-generation products.

the reason is simple:

The localized application ecology of MindOS in overseas markets is not rich enough.

Consumer feedback is basically the same: easy to use, excellent experience, smooth use; but the optional applications are not rich enough.

Samsung Electronics is suffering.

Of course, they also understood that this was cheated by Frontier with a contract with completely different pricing.

This generation of Samsung mobile phones has become a pioneer in the overseas market of Nuwa MindOS.

But this stuff was brought on by Samsung Electronics.

Even if it is a little less high-level, it will be much more comfortable if you don't urge the frontier to deliver the goods, and you don't have to bear all the risks alone.

Of course, at the same time, Samsung Electronics is salivating over the enthusiasm of the Chinese market.

Because all the devices equipped with MindOS are selling like crazy.

According to a recent official report from Nuwa Labs, the shipment of MindOS devices has reached 35 million units, leaving a huge gap in the market.

Anyway...

The feelings of Samsung Electronics executives, such as Zheng Jinrong, who was promoted by a small level, are really painful and happy.

Like a girl who just encountered a scumbag's random ejaculation, and immediately experienced the scumbag's ruthless side after pulling it out. She was sad and remembered the scumbag's beautiful vows and good times together.

So much so that Zheng Jinrong contacted cutting-edge science, hoping to shorten the restriction cycle again.

The official reply from Frontier Science was, of course, ten-fold refusal.

Of course, after several cross-border communications, Frontier Science said:

‘After hard work and coordination, it can be shortened by another ten days, but this is the limit. '

Despite the fact that Samsung Electronics can come in as it wants, without affecting the interests of many parties, cutting-edge science still has to be careful.

In many cases, some commercial behaviors must be grasped.

And this result, Zheng Jinrong is still very satisfied.

After all, it takes less than 20 days for Samsung's high-end smart phones to enter the Chinese market to grab market share.

In the Chinese market, MindOS has no local application ecological problems...

PS: Looking back at the broken bowl, I found that there has been no 3 updates for a long time. Today I rushed all night and finally wrote 1 more chapter. I just ask readers to subscribe