My Return to Life

Chapter 727: The money-burning war that started inexplicably

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After changing the tea water five times, the sweetness left on the tip of the tongue between the teeth is just right at the end.

It just so happened that Fang Nian and Neil Shen also finished talking about related matters.

Fang Nian politely declined Shen Neil's invitation to have lunch.

Before leaving, Shen Neer gave Fang Nian the remaining 13 grams of specially preserved bird tongue as a souvenir.

"Mr. Fang, don't be disgusted."

"I understand, I understand, courtesy is light and affection is heavy."

"Haha, see you tonight."

"See you tonight."

"..."

Shen Nier stopped and watched the 6-meter-long Maybach drive away before looking away.

In the past hour or so, Fang Nian only mentioned Momo once, and he didn't mention Shen Neil's investment in the subdivided field of mobile social networking.

Not to mention that because of the early entry of Qingchat and WeChat, the advantages are too great, which made his track investment this time deviated, which is almost a half loss.

As far as the moment is concerned, the only thing that can be considered is Momo, which has not yet been officially listed.

This is not to be blamed on Neil Shen. If Fang Nian hadn’t intervened in the previous Mi Chat, it would have taken the first half of 2012 for WeChat to break through 100 million users.

Mi Chat started to lose users at this point in time.

In short, if everything goes as usual, the time difference in the middle is enough for Shen Neil to play a normal drumming pass in the primary market.

In the follow-up, the big fish eat the small fish, and the panxia can also survive the mobile social explosion era, and everyone is happy.

Fang Nian did not mention these things, Fang Nian just talked and laughed freely and mentioned a more subdivided field of mobile social: social interaction with strangers.

Through digging the location-based service (LBS) technology, we can accurately and vigorously develop social interaction with strangers.

Then integrate the social attributes of mobile games with the overall mobile social interaction.

It's coming, and another big news: a new type of mobile payment.

The impact club is a business, and the investment direction of the second phase of the impact fund is also a business.

But in the official business, Shen Neil's personal affairs were settled quietly.

Of course Shen Nier appreciates it.

Yes, Shen Neil has been struggling for so many years. Of course, he has a huge network of contacts. Even if there is a mistake in the investment of the covered track, it is not impossible to survive the mobile social explosion period.

He, Neil Shen, can also promote the investment direction of the second phase of the Impact Fund.

but……

Already half failed once.

If there is another deviation, it is to drag a bunch of people to be buried with him.

Shen Nier would rather let Sequoia go through this wave of cold weather alone, and would not dare to do so.

…………

Seeing Fang Nian who came back to have lunch with her, Lu Weiyu was a little puzzled: "Didn't you eat with Mr. Shen?"

"No, what's the point of having dinner with a middle-aged man." Fang Nian said with a playful smile.

Lu Weiyu blinked her eyes: "Isn't it settled?"

"Huh?" Fang Nian deliberately squinted at Lu Weiyu, "So unsure of me?"

Lu Weiyu came to her senses: "That's right, people still come to the door on their own initiative."

Then he said strangely: "It's all over, why don't we have a meal together to celebrate?"

"Give Mr. Shen some time." Fang Nian said peacefully, "He likes track investment too much, that is, the network is not smooth enough, otherwise someone would have bought half of China's Internet long ago;

Beginning in November last year, Sequoia Capital spent about 1.7 billion on covered investment in mobile social app manufacturers;

It was originally unpublished news, and no one was so busy going door to door to check;

It's also a coincidence that when Gu Yu collected the information of small applied technology companies according to my request, he found clues. Liu Xixian was bored and sift through, and the statistics found that the losses exceeded 85%. "

After a short pause, Fang Nian took a sip of food, and his voice became vague: "A billion or so is not a big problem for Shen Neer, but it is real money, and there is still some distress;

It happened to be on the way, so I pulled it. "

In the end, Fang Nian sighed and said, "Shen Neil is also unlucky,

There are a bunch of people chatting lightly in So Dead or Not Dead, and it's hard to make money. "

"It's a venture capital investment itself, so it's normal for this kind of thing to happen." Lu Weiyu was not too surprised, "It's nothing more than a big loss."

Then ask, "Can you solve this too?"

Hearing this, Fang Nian said casually: "Yes, in fact, strictly speaking, it's not Shen Nier's problem, and it won't be too bad to bear it;

However, it is estimated that those less experienced entrepreneurs could not persevere, and did not change the direction of development, just staring at some minor optimizations. "

"In the end, it is also a return to the essence of track investment, and it is enough to make certain direction corrections in the process of mergers and acquisitions."

Lu Weiyu was amazed: "You are really good, everything can be better in your hands."

"Stop boasting, if I only do pure venture capital investment, I would already be on the rooftop by now." Fang Nian said helplessly.

Lu Weiyu smiled lightly: "That's right, 15% of the frontier academic projects have been abandoned."

Instead, she said, "When did Gu Yu and the others tell you about this, why didn't they hear anything about it?"

Fang Nian glanced at Lu Weiyu, a little eager to try: "Two days ago, you basically didn't ask about frontier angels."

"No, I really don't know how to do this, I'm just asking nonsense." Lu Weiyu said quickly.

In terms of capital operation, the entire frontier office may only know a little bit about the new rice porridge, while Guan Qiuhe only knows what it is and doesn't know why.

Finally, Fang Nian added: "Actually speaking, many people have not noticed what the biggest needs of target users of mobile social apps are."

"Huh?" Lu Weiyu looked up at Fang Nian, "Isn't it just chat and voice?"

Fang Nian couldn't help curling his lips and said, "Fortunately, you don't know how to invest."

Then he announced the result: "It's strangeness."

Lu Weiyu: "!!!"

"..."

This is also the core reason why Momo Apps emerge in endlessly and are so popular once they are launched.

It is also the core inspiration for the design of most functions in the early days of WeChat.

It is also part of the core module inspiration of Qingchat now.

Man is such a creature.

After chatting with acquaintances online for a while, they lose interest.

But chatting with strangers who are completely based on location services will be sexy.

In his previous life, Fang Nian was also puzzled at first, and even scoffed at it, but when he found that some colleagues and friends around him saw the sky and made appointments with each other, they still occasionally felt sour.

It's a man who knows the real cause of that pantothenic acid.

It's just that even Fang Nian, who spent a lot of time in his previous life, didn't have the opportunity to use these apps. At first he didn't dare, but later he didn't need them...

Fang Nian didn't talk about this topic again, and sighed: "I have to go to the reception tonight, and I will lose money if I think about it, and it's not me who makes money!"

"..."

... that night.

Fang Nian attended the internal reception of the Influence Club.

This time, it was in the new dedicated clubhouse of the Influence Club, which was in Huangpu.

The people who came were not as complete as the first time.

But it was also very lively.

To show his importance, Mr. Fang changed into a suit of business casual clothes, which was similar to everyone's suits and leather shoes.

Between the toasts and cups, there were laughter and laughter.

Around the same time, Fang Nian and Shen Neil jointly announced the launch of the second phase of investment in the Impact Fund.

Comprehensive coverage of stranger social subcategories in the field of mobile social networking.

Finally, Fang Nian, standing in the middle of the hall, smiled and shouted: "Challenge Qingchat! Become the industry leader! Yay!"

"Hahaha……"

"The borrower has a good word!"

"Then I hope President Fang will do as he wishes!"

"..."

After drinking some wine, Fang Nian murmured in his heart: If you don't work hard when you are young, you will use good words when you grow up.

The in-house reception was certainly a success.

All affairs will be carried out by someone.

Everything has nothing to do with Fang Nian.

After all, the honorary president is responsible for the final distribution of money.

…………

…………

In the next few days, Fang Nian arranged some investment affairs for cutting-edge angels while watching a play.

But Wen Ye and Gu Yu were overjoyed.

Of course, Bai Congee and Wu Fucheng also made guest appearances as investment managers.

However, by the way, the evening street bombing activity was canceled, which disappointed Li Annan who had just found out about it.

In the end, Li Annan was addicted to the supercar.

And set his first wish after starting the company, to buy his own supercar.

During this process, Fang Xin, who started traveling to Zhangjiajie on the 19th, made a video call with Fang Nian and Lu Weiyu.

"Brother, brother~ Guess where we are?"

"Oh, let me tell you, it's fun!"

"Next time I will bring you!"

"..."

Fang Xin finally got the long-awaited summer vacation.

Fang Nian looked at the background of the video and said with a smile, "Why did you go to Zhangjiajie?"

"It's not fun at all, why do you know everything!" Fang Xin pouted.

"..."

Talked to Lu Weiyu a few words, and then yelled: "I'll find you when I get to the next place!"

"..."

On the 20th, Fang Xin arrived at the ancient city of Phoenix in Xiangchu.

On the 22nd, Guilin, leisurely and leisurely, not rushing at all.

On the night of the 24th, Fang Xin happily made a video call again: "Brother, do you know where I am?"

"It looks like it's in Macau." Fang Nian said uncertainly.

Fang Xin: "Hmph!"

"Never talk to you again!"

This time Fang Nian really guessed, because Fang Xin made the phone call from the hotel room.

It is calculated according to the itinerary, and it feels like Macau.

After all, Fang Nian suggested that Ms. Lin Feng go to Macau to see it before. Although the place is small, it is still interesting.

It's not just as simple as a casino.

After finishing the video call with Fang Xin, Fang Nian smiled.

Speaking of it until now, even the video call function of Qingchat is still not perfect, because this thing requires hardware support.

If there is no mobile phone with a front camera, it will prompt failure by default.

certainly……

In terms of video chat, WeChat has also done it, and even promoted QQ to do it.

It's just that it's not satisfactory because of hardware factors.

As for the video call between Fang Nian and Fang Xin, it was not based on known Qingchat, WeChat, including Apple's FaceTime.

Because Fang Nian didn't use these software.

He used the engineering prototype of Nuwa Lab, and the built-in MindOS has a separate supporting software.

Video calling itself is not a complex function. The reason why MindOS is made is to compare with FaceTime on iOS.

In order to improve the system from all angles.

After all, some built-in applications can do better.

Although the video calling of MindOS is only an experimental product, it is very stable because it is only used on a very small scale—in fact, the more than 20 machines taken away by Fang Nian can be used.

The data exchange is all dedicated servers, and even the Nuwa Lab does not have processing authority.

This is Mr. Fang's most open and aboveboard "use of power for personal gain".

In addition, MindOS has actually tried to improve more built-in applications.

In Fang Nian's implementation direction planning plan written by himself, there are some feasible suggestions on improving the built-in basic application experience.

Such as emoji.

I don't know which version of iOS, but the emoji in SMS and other apps are very good, Fang Nian thinks it's not bad.

…………

And during these days when Fang Xin reported his travel whereabouts every day.

New news is constantly emerging on various platforms.

In the second phase of investment of the Impact Fund, it was finally decided to invest 2.5 billion.

When investing in mobile social networking, there are other plans to revitalize the smoothness of mobile games + social networking.

Momo, which was initially an internal beta, suddenly landed on major platforms and officially launched. Through soft advertising marketing and unique functional positioning, it has captured the sexuality of countless urban men and women at once.

At its peak, the number of downloads on the entire network exceeded 100,000 a day.

It even reached the top of the MindOS App Store ranking list that day.

Although not the top of the list, it is quite high.

It was originally a thriving 'tricky' social application.

But then several instant messaging companies merged and reorganized, and launched new social apps that are also based on location services.

Of course, it is different from Momo.

This new company spent 20 million RMB on promotion in one go.

Other social applications that have sprung up like mushrooms have started internal mergers and acquisitions.

In just a few days, WeChat was the first to feel challenged.

Backed by the goose factory, WeChat is of course full of confidence, and it has also started spending money on promotion.

At this time, the more coquettish operation came.

Mobile games and social networking have been integrated ecologically.

In one fell swoop, this dispute was pushed to another level.

Because suddenly there are many social-based mini-games, the most common of which are two-player matching games.

It claims to break the barriers of the game.

So inexplicably started the war of burning money.

Wechat, Momo, Liaoliao, Ling, Bilin, You and Me, Chuan, Gekong... and more than ten apps started their respective money-burning wars.

There is also a dense pile of software waiting for an opportunity to move underneath.

So much so that Fang Nian specially logged into the 'Key Holder' and complained while watching the excitement.

It's almost a bunch of people watching from the sidelines.

During this process, Kuihu seems to have sensed new opportunities and fully opened up the registration authority.

Almost the hottest topics are:

What do you think of the numerous social apps that have emerged recently and their money-burning wars?

"Inexplicably, there is a feeling that people all over China have already used smartphones, but I am still using feature phones."

"It's very strange, where are there so many apps?"

"Why didn't you chat lightly?"

"Is this wave of light chat just sitting on the Diaoyutai?"

"..."

Among them, Gao Zan's answer is very interesting.

"What do you think? Sit, lie down, stand up, I can do it; for the e-card coupons of JD.com and Taobao Mall, I was poor and downloaded all the apps that issued benefits one by one. Not to mention, I scraped together two hundred Yuan Jingdong is stuck."

Ok……

Highly praised the answer is 'hold the key'.

Some netizens joked in the comment area: "This is not a key at all."

Hold the key: "What should I say? Dozens or hundreds of Apps popped up out of nowhere, and each of them is burning money for promotion for no reason. Just watch the fun!"

"..."

In short, even Fang Nian, who knew the inside story, could only watch the show.

This is not his problem, nor Shen Neil's problem, nor is it a problem of influencing the club.

In the beginning, I really just wanted to take it slowly.

The plan is to launch an app with a focus to compete with Momo. After all, there is no excitement, no conflict, and no passers-by will watch the show.

Because Momo didn’t have such a long-term brewing foundation, it was easily promoted, and then stirred up everyone’s nerves.

Simply start to burn money to raise Gu.

Some off-board players also joined in.

Of course, the impact fund cannot lose money. In just ten days or so, rumors began to spread on the Internet that Momo's valuation exceeded 100 million.

It's another form of blow drying.

Of course, the capital institutions behind the operation know that this is not a short-term income project. It looks very lively, but it is actually a steady and steady one.

What is certain now is that the direction of development this time will deviate from expectations, and the final result may be in a more interesting form.

So, Fang Nian happily watched the play.

Anyway, mobile games + social networking has indeed become smoother.

Anyway, during this period of time, the business of small hotels across the country has been inexplicably good. Even if they have been burning money to make money, it can still be regarded as a contribution to GDP.

Obviously, this relatively rare mobile social spending war will not only bring about such a small change...

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