My Return to Life

Chapter 715: The frontier of marketing despite huge losses

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Fang Nian snorted, "I'm afraid it's not white porridge."

This voice almost startled Guan Qiuhe on the opposite side.

Guan Qiuhe looked up at Fang Nian, and said dissatisfiedly, "Why are you so surprised?"

Fang Nian scratched his head, then passed the phone over, and said, "After reading this long answer, I still think this opinion is not bad. This certification should be white porridge."

Guan Qiuhe quickly browsed, the nickname is white rice porridge, and the certification is a Ph.D. in economics from the National People's University, probably unmistakable.

Looking at the answer again, he smiled and said, "If it's not porridge, are you interested in recruiting?"

Hearing this, Fang Nian smiled: "Don't talk about it, I have thoughts."

"Anyway, the frontier does not lack the background of having one more person to receive salary. It doesn't matter if you are self-willed, maybe it is a talent."

Seeing this, Guan Qiuhe smiled: "The frontier department now has more than 6,000 people, and Mr. Fang is still so thirsty for talents!"

After speaking, Guan Qiuhe answered by herself: "Yes, there are many people, but not many talents."

really.

At the frontier, there are many people, but not many talents.

There are many professionals in the major laboratories, but there are not many who can afford things and perform outstandingly.

Taking Baize Lab as an example, if Academician Chen Jianye hadn't come forward for the third tape-out, it might have failed again.

Although it is related to TSMC's new process.

But it is also related to the insufficient level of the entire expert team of Bai Ze Laboratory, and even Professor Zhang failed to handle it.

Nuwa's laboratory is better. Huang Weiming not only has excellent professional skills, but also is good at administration.

The team he leads is excellent.

In fact, the more important reason is that Nuwa Lab has been divided into three R\u0026D groups since its establishment, and they are competitive with each other.

Although it does not use the horse racing mechanism adopted by some companies including Dangkang Games.

But there was also competition.

Before that, Bai Ze Lab was concentrating on one thing.

certainly……

Even if Frontier wants to introduce a horse racing mechanism in Baize Lab, it doesn't have the capital.

Burning 10 billion or 2 billion R\u0026D funds every month, which is something that Frontier can afford now...

Fang Nian put down his chopsticks and wiped his mouth: "Speaking of talents, there is something for you to advise."

"I want to let Luzhou Frontier recruit another 5,000 people in the near future. You can see what kind of method can be used to be more relaxed and low-key."

"Five thousand?" Guan Qiuhe was taken aback, "Is there any change in Luzhou?"

Fang Nian hummed, and said simply: "Yesterday at noon, Sun Shu called me, and he should be leaving."

"Before 3:00 p.m. yesterday, Luzhou Frontier received a second tranche of 4.5 billion from the local government."

After listening to Fang Nian, Guan Qiuhe understood: "Okay, let me think about it."

"..."

On the phone, Sun Ganlong didn't say much.

Fang Nian guessed it.

At the end of last year, Fang Nian raised a total of 10 billion funds for the frontier of Luzhou through many consultations with the Luzhou local government.

Among them, 8 billion is local investment in Luzhou, and 2 billion is bank loans.

For the first time, the Luzhou local government allocated 3.5 billion yuan, and at the same time, the coordinating bank loaned 2 billion yuan to Luzhou Frontier, all of which were completed before the Spring Festival.

The 2 billion invested by Frontier is basically concentrated on patent authorization and knowledge reserve.

The total research and development cost of Shenlong 1 is 5.6 billion.

However, on May 23, when Academician Chen Jianye returned to Shencheng from Wanwan, the funds in the Luzhou Frontier account were only a little over 1.4 billion.

Regardless of the unit of 100 million, it is an addition and subtraction within a hundred, so it should be 1.9 billion in any calculation.

The actual reason is very simple. After Fangnian went to Luzhou in early April, the secret self-research project started secretly consumed nearly 500 million funds.

As of today, Luzhou Frontier has only received orders for 7 million chips:

Xiaomi 1s has 2 million pieces, and Samsung Electronics has 5 million pieces.

The production cost is 22.7 US dollars per piece, which is the cost after strict accounting, including the calculation of yield rate and single-chip patent licensing fee.

Of course, the cost of R\u0026D investment in the early stage is not counted.

Calculated, it only needs 1.085 billion yuan in production costs, and there is no need to rush to inject the agreed 4.5 billion yuan into Luzhou Frontier.

After all, the general ledger of Luzhou Frontier is reported to Luzhou Xincheng and Luzhou City Investment in a form similar to the financial reports of listed companies.

That is to say, there will be large categories of expenditures, RMB equivalent cash retention, etc.

So it is obvious that Sun Ganlong will change in the near future, so Fang Nian plans to give Sun Ganlong another humble favor in the near future.

If the order contract is a high-profile example of good development, the expansion of enrollment is an inconspicuous low-key example...

"..."

Guan Qiuhe changed his sitting position and changed the topic: "Speaking of Luzhou Frontier, Baize Lab's pricing strategy is really difficult. I don't know when Baize will realize profitability."

"It shouldn't be easy within a year or two. Even at the contract price of 220 yuan per piece, Shenlong 1 will have to sell more than 86 million pieces to cover all the initial investment." Fang Nian sighed.

Hearing this, Guan Qiuhe changed his mind, and suddenly asked, "How many generations are you going to make for the Shenlong series?"

"Let's do it first. The plan is to launch a new series no later than the middle of 13 years." As he spoke, Fang Nian smiled slightly, "But there will be no other ideas in between."

"It's hard to have extreme motivation without pressure."

"Without motivation, it will be difficult to create demand. Without demand, the cutting-edge ecosystem cannot be complete."

Guan Qiuhe smiled and said nothing.

It was around this time last year, when she first heard Fang Nian put forward a big cutting-edge plan after judging the future development of Dangkang games.

At that time, Guan Qiuhe actually understood Fang Nian's ambitions.

"..."

Needless to say, Luzhou Frontier is indeed in a state of huge losses.

Excluding the initial research and development costs, the gross profit margin is less than 40%.

At present, the total cooperation orders negotiated by Luzhou Frontier are: 10 million pieces for Samsung and 5 million pieces for Xiaomi.

The figure of more than 86 million pieces is far away.

Therefore, even if it is just chip design, if you want to be at the forefront, it is also a crazy money-burning thing.

certainly……

There is a trick here. Bai Ze Laboratory started from scratch, and the current research and development costs are fully allocated to Shenlong 1. In fact, part of this investment should be allocated to the already launched Shenlong 2 project.

And in a short period of time, Baize Laboratory does not need to spend any effort to upgrade the process.

——If Fang Nian’s memory is correct, then until the third quarter of 2014, the process of global mobile phone processing chips was still only 28nm.

TSMC did not break through the 20nm process until 2014.

So, maybe Shenlong 2 only needs to invest a little more research and development expenses, such as 2 billion yuan, so it can be done...

"..."

…………

…………

In the afternoon, Fang Nian rushed to Fudan in the heavy rain.

Take the CET-6 with many students.

Fang Nian can write pure English philosophy papers by himself, and it is no problem to pass CET-6.

So the exam process is easy.

It's just that it's kind of annoying that it's raining all the time.

The strange thing is: after the exam, it rained and the sky cleared.

It is also rare.

After all, the weather forecast says that there will be a lot of rain in the next week or even half a month.

Facing the sun after the rain, Fang Nian stretched his waist and stretched his body.

"Fang Nian, can you pass?" Su Zhi's voice came from behind.

Fang Nian turned around and said with a smile: "Yes, you also take the sixth grade?"

"It's not just me, but Qiaoqiao." Su Zhi chirped, "I almost forgot that you can write English papers. CET-6 should be easy for you."

Fang Nian smiled: "Anyway, anyway, the sixth level is over, and there is no need to take the professional level."

"really."

"..."

While speaking, Luo Qiao chased up from behind, with a drooping face: "I don't want to take the sixth grade test anymore, and I probably won't pass it this time!"

"Isn't it enough to have hands and ears?" Fang Nian teased deliberately.

Luo Qiao stomped his feet angrily, rarely took out snacks from his pocket, and kept muttering: "People are more angry than others!"

"Okay, let's go. If you don't pass, you can take the exam again." Su Zhi smiled and comforted, "Let's go first, we need to pack up and go home."

Fang Nian waved his hand: "Okay."

"..."

If it wasn't for the CET-6 test, most of the people in the Philosophy Class 1 of the 09th grade should have gone home.

Whether it should be said or not, Liu Xi will always be in awe, and she has already passed the fourth and sixth levels that are useless to her.

I also took the time to take a second-level computer test.

and some other certificates.

Anyway, Liu Xi just listened to Fang Nian's words and continued to verify her abilities - of course, it was over before the end of last year.

So now it is the God of Wealth.

Because of the rare clearing after the rain, it was almost six o'clock in the evening, and the sky was still bright, not gloomy.

After Fang Nian got into the Audi, he thought for a while before he said, "Go around to Mingzhu Primary School."

"..."

Last Friday, Ms. Lin Feng did not take Fang Xin to Junting.

It wasn't for any particular reason, but because the end of the term was coming soon, so Fang Xin could concentrate on studying.

Although the final exam is scheduled for the 27th, there is still more than a week left.

Seeing Fang Nian, Fang Xin ran over: "Brother, why are you here?"

"Come and see what you guys eat." Fang Nian patted Fang Xin's little head.

Ms. Lin Feng happened to be cooking, and poked her head from the kitchen: "Hey, I haven't cooked your meal at this time, so I won't say anything."

"I'll go back to eat." Fang Nian waved his hand with a smile, walked to the restaurant and leaned against the door frame, watching Lin Feng cook.

Lin Feng flipped the spatula, and casually said, "Xiaoyu is on a business trip, why don't you deal with it here?"

"Guan Boss just came back in the morning, and went back to be her company. This girl has become an old woman. Time is really not forgiving." Fang Nian said lazily.

Lin Feng couldn't help but turned his head and rolled his eyes at Fang Nian: "Your mouth!"

"So you're passing by?"

Fang Nian hummed: "Well, I went to school to take the English test for CET-6 in the afternoon, and it happened to be sunny, so come and have a look."

"..."

"I just saw the big news in the morning. What about the in-depth cooperation with Samsung? Do you still have time to take the English test?"

"A little cooperation, I just took a look."

"No way, just now I saw the news on the mobile phone, saying that this cooperation may be close to 10 billion."

"If you calculate it all, the contract amount for this year alone should be more than 10 billion. Unfortunately, some of them are losing money and making money, so I don't pay much attention to it."

"Losing money? How much?"

"It's about 5 billion now. For this part, the total contract amount needs to exceed 19 billion to keep the balance. Now it's only a little over 1 billion."

Lin Feng clicked his tongue, but he wasn't too surprised, he just said: "No wonder you said it was a small cooperation."

Then I heard Fang Nian ask: "How's the sneaking restaurant here?"

Lin Feng replied: "It's still under renovation, it will open in August."

"..."

"..."

After a few more gossips, Fang Nian greeted him: "You guys eat, I'm leaving."

"Fang Xin, come on and take the exam."

Fang Xin nodded her head and responded, "Yes!"

…………

Back at Junting, Guan Qiuhe had already prepared the meal.

Fang Nian yelled.

Chacha said how to cook by himself and so on.

In the two villas at No. 9 and No. 20 of Junting, there are now three cooking aunts, and the number of times they cook by themselves has been greatly reduced in Fangnian.

Guan Qiuhe said casually, it's okay to be idle.

At the dinner table, Guan Qiuhe mentioned: "There are a lot of cutting-edge negative news in the Internet media this afternoon."

"Say something about a wolf coming."

"..."

In the morning, there was still a lot of praise and praise on the Internet, but in the afternoon, the news that the frontier lured wolves into the house appeared inexplicably.

It probably means:

The cooperation between Frontier and Samsung Electronics is leading the wolf into the house.

Frontier has single-handedly created the Nuwa MindOS, which is so excellent that it is the only one in the domestic market, which has greatly suppressed the development of foreign brands in China and protected domestic brands;

Now another giant like Samsung Electronics has been introduced to destroy the good atmosphere for the rise of domestic brands...

In short, a lot of pots were deducted.

Moral excuses are not old or young.

The rhythm was brought up immediately, and the melon-eaters who followed others were more or less filled with righteous indignation.

Even some slogan-like things were shouted.

"The wolf is coming!"

"Boycott foreign goods!"

"..."

It's as if Frontier has sold something.

It even directly ignores that Samsung mobile phones have entered the Chinese market for many years.

Although Frontier has long established a professional crisis public relations team, it is difficult to respond to such unreasonable media news for a while.

Because it involves a problem of setting the tone.

After listening to Guan Qiuhe, Fang Nian understood what was going on.

As soon as the thought passed through his mind, Fang Nian said, "It's enough to directly express the frontier's attitude in this matter."

"How direct?" Guan Qiuhe asked casually.

Fang Nian sneered: "Probably... don't beep beep, frontier matters are not as straightforward as outsiders can talk about."

"The Frontier lost all their pants, and the media is still thinking about their traffic. It's really embarrassing for them!"

Guan Qiuhe said clearly: "Understood, that is to say, it is necessary to prevent the media from standing on a moral high ground to criticize the frontier or elevate the frontier."

Fang Nian thought for a while, and then said: "Ming'er discusses with Wen Ye and the others, and come up with a consistent tone for the outside world."

"..."

Although this trend of public opinion does not affect MindOS users, it has increased by hundreds of thousands.

But it can't be completely ignored.

Otherwise, some people always want to push their noses on their faces.

The next day was Sunday. In the morning, the official channel of Frontier Company issued a statement:

"In response to the recent public opinion news circulating on the Internet, the cooperation between Frontier and Samsung Electronics is to lure wolves into the house, etc., our company has made the following response:

1. Frontier is an ordinary private enterprise, abides by disciplines and laws, and strictly abides by the rules of the socialist market economy.

2. The mobile phone business of Samsung Electronics has entered the Chinese market for many years.

3. The business cooperation between Frontier and Samsung Electronics fully complies with the rules of market economy and national laws.

The market economy is an independent economy, an equal economy, a competitive economy, and a benefit economy.

Relevant media, please do not spread intentionally flattering or criticizing the frontier at will. If you have nothing to do, read more newspapers, watch more news, study hard and make progress every day.

Thank you for your cooperation! "

"..."

This news stuffed back the brains that many people had thrown away...

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