My Animation Era

PK on the same stage is not terrible, whoever has low ratings will be embarrassed!

Huanyu Animation refused to listen to persuasion, and had to squeeze together with "Sheep and Goat Games". Everyone thought it was a top-notch showdown like "Mars hitting the earth".

After all, it is the theme animation of the World Expo. Even if the plot is not interesting, it should be able to do two tricks with "Pleasant Goat", right?

result……

As many statistical agencies released the national rating statistics reports for December 28-29, a shocking scene happened.

The average ratings of episodes 5-8 of "Sent by Haibao", broadcast exclusively by CCTV Children, dropped precipitously to 8% from the teens in the first two episodes, and the ratings share was less than 30%.

In the same period, "Sheep and Goat Games" performed well, breaking the "curse of sequel ratings" that had shrouded the industry for many years. The ratings of the first four episodes dropped by 17 points, and the ratings share reached an astonishing 85%.

It will break if you touch it!

The audience's eyes are really sharp, and they can tell who is "Shock Wave" and who is the real god at a glance!

can only say……

Your uncle is still your uncle!

When the IP of "Pleasant Goat and Big Big Wolf" has no obvious "decline", any voice that sings badly about this animation will eventually become a clown under the "wolf and sheep hegemony".

Some people may ask, is this wrong?

The broadcast time of "Sent by Haibao" is 18:00-18:30, while that of "Sheep and Goat Games" is 18:30-19:00.

It stands to reason that even if Haibao sent it, there would be no sheep and sheep sports to attract people. Due to the "time" relationship, it will get a little light after all, right?

It's not a back row.

If "Sheep and Goat Games" is broadcast in the first half hour, then after watching "Sheep and Goat Games", the children may switch channels directly and will not watch the next "Haibao Sends You".

Can be ranked in the front is Haibao.

Then why didn't Haibao get popular, but the ratings plummeted?

The reason lies in other TV stations!

"Sent by Haibao" is the "exclusive premiere" of CCTV Children's Channel, which is the so-called exclusive broadcast.

And "Sheep and Goat Games" was first broadcast on five TV stations. Although CCTV Children's Channel is scheduled for 18:30-19:00, other TV stations do not have this schedule!

"The misunderstanding is resolved!"

Director Wang smiled brightly and said, "You asked us to go head-to-head with "Sent by Haibao", I thought you were using us as cannon fodder."

Never imagined.

The flamingo cartoon scheduled for 18:00-18:30 is the most "full" meal. The same broadcast was "Sheep and Sheep Games", and its ratings were higher than those of the other four TV stations.

Master Wang smiled.

A few days ago, when everyone was discussing the premiere schedule, Gu Miao made a suggestion: In addition to CCTV Children, other companies can consider the time point of 18:00-18:30.

At the time, no one agreed to the plan.

The three TV stations all felt that if they confronted "Sent by Haibao" head-on, they might suffer a lot. Even if it wins the ratings, the ratings share will not be too high.

Might as well move it to eight or nine in the evening.

"Timid to fight, right?"

Gu Miao was very dissatisfied with the "cowardly" mentality of the three TV stations, but she couldn't criticize them either. After all, the suggestion I made looked like a bad idea, and it was normal for them not to believe it.

Director Wang believed it.

As the person in charge of the TV station who first came into contact with Gu Miao, he had great confidence in Gu Miao. Although this proposal is very unreliable, he still decided to take a gamble.

It turns out.

What Gu Miao said is correct, choosing this time slot to broadcast, not only has no impact, but it is a great benefit.

Because many children obviously don't like to watch "Sent by Haibao", but there is no better choice at the same time, so they can only bite the bullet and watch it.

The appearance of "Sheep and Goat Games" gave them an additional option of "changing channels".

That is to say...

In fact, a large part of the ratings earned by the flamingo cartoon came from "Sent by Haibao".

One ebbs and another!

The audience base of "Sheep and Goat Games" itself is not bad, plus the "neutral audience" attracted from "Sent by Haibao", the ratings share has increased.

Instead, it was eight or nine in the evening.

Because of the "fear of war", several TV stations all gathered together to broadcast during this time period. Although "Sent by Haibao" is avoided, it will also cause the tragedy of "brother killing".

so……

On the whole, among the five TV stations that premiered "Sheep and Sheep Games", the flamingo cartoon was the most full, followed by the CCTV Children's Channel, and the last three.

For the same animation, the bid was the lowest and the viewership share was the highest. It's no wonder that Director Wang laughed like crazy.

"Don't thank you, Brother Sanshui?"

Gu Miao really couldn't bear to see this smug look, so she couldn't help complaining, "Without my reminder, would you have eaten this cake?"

"Thank you?"

Director Wang asked curiously, "Who are you sending it to? Isn't it Huanyu Animation that I should be most grateful to?"

Gu Miao: "..."

Well said and makes sense!

The one who should be most grateful is indeed Huanyu Animation. Without their support, the audience would not feel——Wow! It turns out that "Sheep and Goat Games" is so good-looking?

This backdrop is terrible.

Originally, it was somewhat famous in the industry and had a good reputation in Universal Animation. After this failure, it has almost become a pillar of shame in the industry.

Colleagues can't accept it.

He obviously had a good hand, which can be called Tianhu's start, but he played so badly in the end. An animation that has been meticulously "polished" for half a year, lost to an animation that was approved for less than half a month?

Typical "high salary and low ability"!

In fact, the performance of "Hai Treasure Mailed" is not too bad, with an average audience rating of 8%, it should be ranked in the top five this year.

But this is the "Expo" themed animation!

The B+ bottom team said, "Success in the playoffs" is not a problem, and everyone can understand it, after all, their strength is limited.

But the S+ team and the much-anticipated Galaxy Battleship also said "Success in the playoffs", isn't that purely disgusting?

Everyone's mentality collapsed.

As the top animation production company in China, Huanyu has no shortage of money or people. With the authorization of the "World Expo", it has the right time, place and people, but loses out to Gu Miao, who can't even use Photoshop.

This kind of thing... Daba!

Gu Miao has also heard a little about the hot topics among colleagues.

However, the focus of his attention was not how badly Huanyu Anime was scolded, but how could he not use Photoshop?

Rumors, right?

Although he is a TV director who has changed careers, he is not very familiar with animation production software, nor can he even know how to operate basic PS software.

Is this inappropriately embarrassing?

In order to find out who is spreading rumors behind his back, saying that he doesn't know how to use PS, Gu Miao deliberately opened a small account and mixed in various industry communication groups and forums.

In the end, he was really caught!

The person who said this was none other than Ma Kui, Ma Kui, his right-hand man and confidant, known as one of the "Four Maggot Brothers" of Wanbao...