Movie Master

After the opening of the box office war in December, the development curve of things obviously did not advance according to people's expectations. The "Twelve Arhats", which focused on the all-star cast, sensational premiere, and entertainment effects, after the word-of-mouth collapsed, the stars The shining cast lineup has instead become the object of criticism, and now it has attracted crusade because of the negative news of Brad; after the steady and steady "borrowing a knife" based on the quality of the work, won unanimous praise, Tom and Lan The "star" lineup composed of Sis began to burst out sparks, and even the performances of the two actors became the focus of attention.

Such a development trend has really confused many people in the industry, obviously not understanding what happened. After the first week of "Borrowing a Knife" to reverse and win the championship, the box office trend in the second week of December is obviously more interesting. Under the hype of publicity, almost everyone has set their sights on this week's box office charts.

This is obviously not good news for "Blade Warrior 3", the second week of December, the stage that should belong to them, but now the spotlight is not on them, the grand premiere of the Chinese/Chinese Theater The news that Jennifer Aniston sent the divorce agreement completely stole the limelight, which made the crew really aggrieved.

As a cult film adapted from comics, the success of the "Blade Warrior" series is a surprise. The two predecessors in 1998 and 2002 have reaped unexpected great success, especially thanks to their effective cost control, The two previous works have achieved good profit recovery. But objectively speaking, the "Blade Warrior" series has never been a mainstream series that can shake the wind and rain in the box office market. It relies more on the support of special groups and senior movie fans, so their explosive power is relatively limited.

Before the film was released, media forecasts for "Blade 3"'s opening box office generally hovered between 35 million and 40 million US dollars - for reference, the previous film's opening box office was 32 million US dollars However, the sparks detonated by the confrontation between "Twelve Arhats" and "Murder with Borrowing Swords" are far beyond imagination, which also casts a shadow over the prospects of "Blade Warrior 3".

The fact is that the result was really bad, and it was several times worse than expected-the newspapers and magazines in the second week of December broke the news again and again, which is simply overwhelming, let alone "Blade Warrior 3", even in the whirlpool Among them, "Killing with a Borrowed Knife" is far less topical than "The Twelve Arhats"-of course, it is not certain whether this "concern" is more positive or negative.

In the end, "Blade Warrior 3", which carried the expectations of the box office, only received 16 million weekend box office. Although the film was released on Wednesday in advance, the box office market on Wednesday and Thursday consumed the work to a certain extent. The weekend pulling power, but even the box office of 24 million in the first week is not satisfactory.

David-S-Goyer (David-S-Goyer) was invited to direct. While continuing the previous team, Jessica-Biel (Jessica-Biel), Ryan-Reynolds (Ryan-Reynolds) and other actors were added. The highest cost of the series was 65 million, and it was screened in 3,000 theaters across the United States... None of this could save the box office decline of "Blade Warrior 3". Effective resistance, abysmal box office performance is disappointing, not to mention profitable, even cost recovery is not optimistic.

Corresponding to the weak performance of "Blade Warrior 3", the box office duel between "Borrowing a Knife" and "Ocean's Twelve" has undoubtedly become the focus of this weekend's box office rankings. The box office curves of the two showed a sharp contrast. Two very different scenes.

The box office of "Ocean's Twelve" plummeted by 55% the following week, earning US$17.5 million in three days on the weekend. After the premiere weekend, the dismal pattern of highs and lows continued, and it was released for two weeks. The cumulative box office has reached 65 million, which is already 7 million behind the box office of the previous work in the same period——

In the case of the premiere box office being basically flat, the cumulative box office fell behind by such a big gap in two weeks. It can be clearly felt that after being dragged down by word of mouth, "Ocean's Twelve" began to face the serious impact of negative news again. , although the current box office trend has not completely collapsed, the situation is no longer optimistic; especially considering the gap in word-of-mouth between the two works, the next situation will only get worse, which also means that the box office of "Ocean's Twelve" It has become more and more difficult to replicate the glory of the previous work.

Before the release, it was ambitious and menacing. Who could have imagined that only two weeks later, the situation had taken a turn for the worse, and there were even signs of a complete collapse, which really caught everyone's eyes.

For Warner Bros., the fiasco of "Alexander the Great" is beyond hope, and they can no longer afford the collapse of "Ocean's Twelve". What's more, the "Twelve Arhats" is not dead yet, and it seems that there is still hope for salvation-at least relying on a strong star lineup, overseas box office is still worth looking forward to. Therefore, Warner Bros. acted decisively and let Brad "sick and admitted to the hospital"-severe viral cold and persistent high fever made Brad admitted to the hospital and refused any form of media interview.

It has to be said that Warner Bros.'s quick cut was very effective. On the one hand, it allowed Brad to leave the crew, directly curbing the further impact of negative news on "Ocean's Twelve"; , won him a lot of sympathy points - Brad's public relations team will naturally not let go of this opportunity to pretend to be pitiful. As for how the triangular relationship between Brad, Angelina and Jennifer will develop, and whether Brad's personal image will be affected... This is not what Warner Bros. needs to worry about. After all, they are not a brokerage company, and movies are what they focus on. object.

This is really a big drama. It has only been three weeks since the early publicity of "Ocean's Twelve". Packed with potato chips and a bottle of Coke, the news media are more than willing to sit in front of the "television" to appreciate where this soap opera will eventually go.

The "Twelve Arhats" are already overwhelmed, their combat power has declined rapidly, and they have no energy to take care of the performance of "killing people with a knife", but this does not mean that the media will not rub salt on their wounds-in fact, they are always preparing .

"Murder with a Borrowing Knife" was controlled within 30% of the next week's drop. A box office drop of only 20% is really rare for a commercial film, although it is not as good as "National Treasure"'s 8% drop the next week. It was amazing, but it still made the media exclaim. This is already in the holiday season this year. After "The Incredibles" and "National Treasure", it is the third work that shows the strength of the box office. The film company has left a big question mark. The holiday season is not without box office potential, but the question is, what kind of works can catch the audience's attention? "Borrowing a Knife", "The Incredibles" and "National Treasure" can be said to be three different types of works.

Relying on the gratifying drop of 20%, "Murder with a Borrowing Knife" took another 36 million US dollars in the next weekend, and the cumulative box office in the two weeks has reached 96 million, breaking the 100 million threshold. It can be completed on Wednesday, which also means that the crew of "Murder with a Borrowing Knife" with an investment cost of 60 million will enter the profitable stage soon.

Not to mention that the direct competition with "The Twelve Arhats" has an overall upper hand. Only in comparison with itself, "Murder with a Borrowing Knife" also ushered in a gratifying victory. The successful cooperation with Chaos Films has given Paramount, which is gradually declining, more breathing space, especially Brad Gray, who advocates cooperation as the main force, is gaining momentum.

More importantly, as the third work of Chaos Films, "Murder with a Borrowing Knife" has continued the inertia of victory, and it has really allowed Chaos Films to gain a firm foothold in the industry - being able to win awards during the awards season and being able to The box office market has done well, which is the highest level of expectation for an independent film company.

Now, what people are looking forward to more is, where will the final box office of "Murder with a Borrowing Knife" be? 300 million is obviously out of reach, and 200 million seems difficult, but it is not impossible. Could it be that Lance wants to break 200 million at the box office for two consecutive works?

This is the real heaven defying.

The two works that held their premieres on the same day are now facing completely different situations. It is obvious that the "Twelve Arhats" have lost their ability to compete, and it is basically impossible to defeat their opponents. Now it is more of a contest between themselves and themselves, and achieving profitability is still their first goal-for this set of Starlight It's a shame it's such a tough situation for a stellar franchise, but... it's reality.

"Murder with a Borrowing Sword" is full of thunderous momentum, not only has a huge advantage, but also hopes to continue to expand this advantage, so that the two works will no longer compete on the same level, and the opponent will also Not only "Ocean's Twelve", but also the newly released "Blade Warrior 3", as well as other new works that will be released soon-this is really a surprise for a low-key and solid work. As the director, Lan Si, the momentum is rising steadily again.

This week, the North American weekend box office rankings are also officially confirmed. The "National Treasure", which still performed well, occupied the fourth place.

In 2001, in the first week of December, "Ocean's Eleven" won the championship strongly; in the second week of December, "Vanilla Sky" won the championship; In the second week of December, "Borrowing a Knife" is the strong defending champion.