Movie Master

"I don't understand. How did the greenhouse effect get connected with Lance's movie?" Tucker stood there, his brows tightly knit together. He pondered for a long time, but he still didn't figure out why The hot topic that has spread for five months has suddenly been transferred to "the day after tomorrow". Now almost everyone who discusses the greenhouse effect will mention "the day after tomorrow". It became a neck-and-neck tie between "Troy" and "The Day After Tomorrow."

"Also, isn't the topic of the greenhouse effect over? I haven't mentioned it in the newspapers for at least two weeks!" Tucker tilted his head and thought about it carefully, but still couldn't figure it out, "Why is it suddenly happening again now? Is it hot once?" Tucker rubbed his sore temple, feeling powerless.

Now, Tucker doesn't even have the strength to be angry, first the ecstasy of the Golden Globes, then the shock of the Oscar nomination list, then the sensation of the Super Bowl halftime show, and now the "day after tomorrow" riding the wind, This matter is like a series of sets, one after another, making them powerless to fight back. This series of combined punches directly blinded them, as if they couldn't even turn their heads.

Tucker raised his head and looked at Ryan, George, and Jason in front of him, "Do you think that Lance has arranged all this, and he has expected all of this?"

George raised his eyes and glanced at Tucker, his eyes were full of absurd expressions, Ryan said directly, "Did you hear your own voice? Do you think this is possible? Do you think Lance can control all media Tucker couldn't refute this, Ryan thought for a while, and then said, "And the accidents at the halftime show are beyond Lance's control. Look at the current state of CBS TV. If Lance really With that kind of capability, we wouldn't be sitting here safe and sound right now."

The office fell into silence for a while, and everyone didn't know what to say, because the development of things now far exceeded their imagination. Originally, it was just a blow to the Oscar nomination list, but now it is suddenly discovered that no one can stop the rise of "the day after tomorrow".

To make matters worse, they didn't know what was going on, and then things developed to this point, as if there was an invisible hand behind them. It makes them feel creepy.

With the attention of authoritative media such as "Today" and "New York Times", the incident of the Super Bowl halftime show has further heated up. Janet Jackson, Justin Timberlake and CBS TV stations have all stood up and issued apology statements, trying to put the bad negative The influence was suppressed; at the same time, under the guidance of public opinion leaders, related issues were also linked to the presidential election and gradually fermented.

Among them, the issue of global warming undoubtedly completely detonated the emotions accumulated in the past five months. Environmental protection organizations across North America have started planning demonstrations again. This time the momentum is bound to be stronger than at the end of last year, and they even started planning to hold demonstrations at the United Nations Headquarters to show their positions.

Amidst these chaos, "The Day After Tomorrow" has also become the focus of discussion by many people-people regard "The Day After Tomorrow" as the apocalypse at the end of the greenhouse effect. I can wait until May 7th to find out, which undoubtedly awakens the enthusiasm of many people for watching movies.

Compared with the hustle and bustle of the previous few months, this time the sensation has been further improved. With the help of the unique platform of the Super Bowl, it has become the event with the highest participation of the whole people since 2004.

Can Lance control the media? The answer is of course no, even George Bush dare not say that he can control the media. Lance is well aware of this. Moreover, the far-reaching influence of "exposing/chest/door" is difficult to surpass. The only thing Lance can do is to take advantage of the east wind so that "the day after tomorrow" will not be completely submerged and forgotten, but will gain some attention with the powerful influence of time this time, which is enough.

Therefore, Lance preemptively took advantage of the immediacy and speed of the Internet, took the lead in throwing out speeches through blogs, and at the same time paved the way for discussions, quietly guiding the direction of public opinion; and then through the twentieth century The news power of Fox woke up the top management of CBS TV station at the first time, and further guided the direction of public opinion in the direction of the presidential election, so that the topic of the greenhouse effect should not be completely ignored.

That's all.

Next, Lance is waiting for the hard work of the previous five months to bear fruit.

George looked at the silent Jason, the bewildered Tucker, and the heavy-looking Ryan, and he couldn't help but sighed softly. Not to mention them, even he himself was a little caught off guard by this series of changes, which is unimaginable. Less than a week ago, they were still the winners with the right time, place and people, but now their momentum is unstoppable. Gathering in the direction of Lance, if they don't make any response, the next thing will be out of control.

Thinking of this, George is inevitably a little frustrated. The mixed feeling of depression, aggrieved and bitterness makes it difficult for him to calm down. It's like what happened with "Batman \u0026 Robin" when it came out, a total disaster, devastating.

George forced himself to restrain the chaotic thoughts in his mind, "Don't be in a daze. Now instead of thinking about how to stop Lance, let's think about how we can rise." The powerful influence of the Super Bowl is indeed unmatched in the United States; , the momentum of "the day after tomorrow" is the accumulation of five months, and it has been accumulated for a long time... It has become a reality to be unstoppable, so it is better to leave it behind, "If there is a propaganda war, we are not worried at all, are we?"

The so-called propaganda war, to put it bluntly, is to spend money, to see who is more willing to spend money.

In this regard, Warner Bros. is far more generous than Twentieth Century Fox. What's more, the crew of "Troy" has a lot of top superstars, and only one Orlando Bloom is needed, which is more attractive than the whole crew of "The Day After Tomorrow" combined. Once started, the publicity of "Troy" is unstoppable.

George's simple words revived the atmosphere in the office. "Troy" is their collective favorite project. This is a project that is impossible to fail. This is their biggest bargaining chip.

"Also, there is a private party in Malibu this Friday, hosted by Brad, and there will be at least 200 academy judges present." George's words made Ryan's eyes brighten. In terms of college public relations, "City of God" Paramount, which they belong to, really has no advantage, not because they have no connections, but because their publicity programs are always terrible, but Focus Features is different, plus George's connections... "Also, Saturday in the lower/city There is a charity auction," George paused at this point, "led by Leonardo DiCaprio to raise funds for the protection of the Amazon rainforest, we must participate..."

"But..." Tucker couldn't help but interrupted George loudly, but this is a charity event related to the greenhouse effect, which is equivalent to a promotional event for "the day after tomorrow". They actually want to participate?

George directly ignored Tucker's doubts, and then said, "There are only three hundred invitations in total, and all those who can attend are important figures in Hollywood, and there are many people who are unwilling to socialize. You should know that those who are unwilling The social minority, how important is their support to winning an award?"

Those party animals can promise to vote for "Lost in Translation" here today, and tomorrow they can promise to vote for "City of God" at another party. This is unreliable and can only promote relationships. But for those minorities who hardly participate in the party, their votes are very stable, and they must succeed in canvassing votes, and basically they will not change.

Ryan let out a long breath and said firmly, "We will participate."

After the Super Bowl ended, the momentum of "The Day After Tomorrow" really skyrocketed. The "San Francisco Chronicle" randomly interviewed 2,461 spectators on the streets in eight cities including Los Angeles, San Francisco, Seattle, New York, and Chicago, asking about this year's The most anticipated work of the summer file.

"The day after tomorrow" has climbed to the first place with a support rate of 12%, followed by "Troy" with a support rate of 10.07%. It was followed by "Spider-Man 2," "Harry Potter and the Prisoner of Azkaban," "Shrek 2" and "Bourne Bourne 2."

Under the attack of many summer blockbusters, "The Day After Tomorrow" actually occupied the first place. This is really an unbelievable miracle, which makes people clearly see how hot this work is today.

But think about it carefully, "The New York Times" sold more than 2 million, "Today" had more than 8 million viewers, Javier's blog exceeded 1 million views, plus the Super Bowl 120 million viewers... ...which should come as no surprise. What's more, now that the news media all over the United States are paying attention to the Super Bowl halftime show event, the influence of "the day after tomorrow" is naturally rising.

The groundwork of the previous five months finally ushered in a breakthrough, pushing the expectations of "the day after tomorrow" to the highest peak. This is an unimaginable situation for "the day after tomorrow" who has not received any attention from the start of filming to the completion of filming. . However, can such a work with no star actors, no star directors, and no crew gimmicks really meet the expectations of the audience? Can the box office really explode? Can quality really stand the test?

Throughout February, the follow-up of the Super Bowl halftime show has a mighty impact on all aspects of the United States. Janet Jackson was absent from the 43rd Grammy, but Justin Timberlake broke his promise and appeared in the On stage at the Grammys, it caused another stir, with Justin moving ahead amidst accusations and support.

Amidst the anticipation and consternation, the 76th Academy Awards Ceremony is about to debut!