Movie Master

Albert opened the latest issue of the "Washington Post". The headline on the front page was the latest development of the "prisoner abuse gate" in the Iraq War, and under the headline was George Bush's positive response at the White House regular press conference, " The greenhouse effect is a problem that must be given attention, there is no doubt about it!"

A week has passed in January 2004, but the debate on the greenhouse effect has obviously not cooled down, and there are signs of things getting worse. Open the inside pages of the newspaper, and you can see professional articles on the hazards of the greenhouse effect:

"Under the current trend of global warming, the ice age is very likely to come again. The melting of the Antarctic ice sheet has caused a large amount of fresh water to be injected into the ocean, and the concentration of sea water has decreased. As a result, the ocean conveyor belt has gradually stopped: the warm current cannot reach the cold sea area; the cold current Warm seas cannot be reached. The global temperature drops, and another ice age is coming. Most of the northern hemisphere is frozen, and a series of blizzards and tornadoes will sweep across the continent. The final hazard may cause the age of dinosaurs to come again!"

The signature of the article is the Greenhouse Effect Research Project sponsored by the Rockefeller Foundation.

Albert stared at the article in astonishment, "Isn't this...isn't this our script?" He felt his tongue was about to tie up, he turned to the front page, and reconfirmed that this was indeed "Washington Post ", one of the ten highest-selling newspapers in the United States, and also one of the most authoritative newspapers, especially after the Watergate scandal was revealed, the political correctness of the "Washington Post" is beyond doubt.

Then I turned back to the page just now and read it carefully. Albert was still dumbfounded, "This is our script!"

Percy, who was sitting next to him, just rolled his eyes, "You don't have to repeat the same thing twice, we are not deaf, and you don't have a language barrier... Wait, or do you have a language barrier?"

Albert laughed dryly twice, "It's funny, the person who licked the plate clean after eating yesterday is talking." A counterattack made Percy just ignore it, neither admitting it nor refuting it. Albert also accepted it as soon as he was ready, and turned to look at Lance on the other side, "Is this what we arranged?"

"No, of course not." Lance waved his hands again and again, "I don't have that much ability yet." At present, Lance can only be regarded as a nobody. Theo, Ian, Gawain and 20th Century Fox have already done their best. Promoted. Except for the effect of Ian inciting environmentalists to take to the streets to demonstrate far beyond expectations, the effects presented in other parts are predictable without much increase.

The "New York Times" is not something that Lance can control. He has prepared two plans. One is that the "New York Times" publishes Javier's article as planned; if the "New York Times" refuses, then Javier will publish it. On his blog, he used the audience power of "City of God" to hype up the article on the Internet. Lance even thought about how to fan the flames on the Internet.

However, in the end, the "New York Times" keenly captured the fighter, and firmly grasped it to maximize its influence. Compared with the grand opening ceremony of "Troy", the low-key "acquired" did not spend a penny, but quietly stretched the early publicity front to five months. Although the issue of the greenhouse effect has not been linked to "the day after tomorrow", once Lance exerts his strength, the influence accumulated in the previous five months will be directly pushed to the extreme!

As for the Washington Post article, it really has nothing to do with Lance.

"Lance, did you expect all these situations?" Albert looked at Lance in disbelief.

It was rare for Percy, who was sitting next to him, to not contradict Albert, but he still couldn't help but sarcastically ridiculed Albert, picking on the language in his words, "Lance is not a prophet." Then he asked to, "How can you be sure that they will firmly believe that the problem of the greenhouse effect is getting worse?"

"Benefits." Lance gave a very simple answer. The greenhouse effect is not just as simple as "saving" the earth. Those true environmental lovers are too simple and simple. "Environmental issues" can involve tens of billions of interests, and can even rise to the level of national policy guidelines. It is important to protect the environment, but money, rights, reputation, etc. are more important in real life than the environment.

"Environmental protection" can become a carrier of interests, destroying the environment in order to gain benefits, and similarly, it can also protect the environment in order to win more benefits. The greenhouse effect is such a problem. Ninety-nine percent of Javier’s report is the truth. This project has been promoted for nearly ten years, and it maintains too many interests. It affects the whole body. No one would want to “truth "be found.

In fact, in 2015, people suddenly discovered that the greenhouse effect was not as serious as imagined, and the average temperature rise was far from the original expected height; sea level rise, land desertification, climate anomalies and other phenomena appeared one after another, which cannot be ignored. But it is far from reaching the height of media alarmism. However, this "serious problem" must continue to be serious because of "interests".

"It's just that I didn't expect it to be so lively." Lance said jokingly.

Considering the situation in his previous life, Lance believes that the result of his fanning the flames is at best to attract the attention of the media and trigger more discussions. The main thing is to get more environmentalists to stand up and do free pre-publicity for the movie. But now, things are out of control, and the news media, public opinion leaders, and conflicts of interest are cleverly used to stir up this matter.

The effect shown now is at least three times that of Lance's expectations, and even mobilized half of Hollywood, which is a completely unexpected gain.

"What's next?" Albert asked impatiently, and then gave Percy a smug look, obviously proud of asking Percy before he could. This made Lance, who was watching coldly, really dumbfounded.

Before Lance could answer, Dennis Quaid also came over, "That's right, Lance, after we go back, is there anything we need to cooperate with?"

Just 15 minutes ago, the crew of "The Day After Tomorrow" finished filming the last scene in Montreal. Since entering the crew in September, it took nearly five months before and after, and it was finally announced.

This year, Montreal ushered in the coldest winter on record. Whether it was in the studio or outdoors, the temperature was unbearably cold, especially when shooting scenes that encountered a snowstorm. , Five layers of thick protective clothing, but facing the artificial snow blower and enduring the wind speed of eight kilometers per hour, the nose and mouth are covered with thick snowflakes, and even with the eye mask, it is almost impossible to open the eyes.

Over the past few months, the crew has been exhausted to the extreme, and today is finally the end.

Lance raised his head and looked at the actors who were walking towards him, and thought about it seriously, "Uh, do nothing?" This made everyone chuckle, "No, I'm serious. , the environmental protectionists are obviously very excited. If you promote the film at this time, it will only be self-defeating. If you encounter an interview, you only need to say that the greenhouse effect must be given enough attention, and the earth must be protected enough, otherwise the future Disasters are too much for us to bear."

Lance pondered for a while, then nodded again, "Yes, emphasizing the disaster. Just say what you think. If you are eloquent, just talk about how terrible the disaster will be; those who are not good at dealing with the media, Just say support the environmentalist position."

Dennis spread his hands, looked back at the other actors, and said with a smile, "It's not difficult, right?" Everyone was amused by Dennis' teasing.

In the next period of time, the mood of environmental protectionists will gradually calm down. But Lance couldn't let this emotion cool down so quickly. It's still not the time for the actors to go to the front of the stage, but the time to play the role of the trailer. A truly excellent trailer not only allows people to have a basic understanding of the content of the movie, but also awakens people's curiosity and expectations, and attracts people to go into the cinema to watch the movie.

The first trailer for "The Day After Tomorrow" is coming to Super Bowl XXXVIII. At the critical moment when the enthusiasm for the discussion of the greenhouse effect has waned, a second flame was ignited. So now the real burden is on Lance, who has to cut together with Aaron Menke a fantastic trailer - one that focuses all its energy on the end of the world brought about by the greenhouse effect. superior.

Lance glanced at the "Washington Post" in Albert's hand out of the corner of his eye, and already had a draft in his mind.

More importantly, the post-production of "The Day After Tomorrow" must be completed quickly, otherwise the summer file of this year will be missed, and the preparation of the previous half a year will come to naught, and what is even more frightening is that it may lead to the disintegration of Chaos Films.

So, for the next period of time, the actors can rest, but the heavy work of behind-the-scenes production has just kicked off.

"Lance." Jake Gyllenhaal stepped forward and called Lance's attention back, "In two weeks, it's the Golden Globes, and I can mention this movie on the red carpet. Is it a work?" After Jack asked, he looked a little shy and cautious, "My agent is very eager to promote it in the media."

In the eyes of outsiders, "The Day After Tomorrow" is almost silent and dead. Even when the film is finished, there is no media present. No wonder Jack's agent was so desperate.

Lance couldn't help chuckling, "Of course, you can say that, provided that you are not allowed to reveal any content about the plot of the movie, you can say that you participated in the filming of 'The Day After Tomorrow', and you can also say what is happening in the crew. Actors, including your thoughts during the filming process, but, the only one." Although Lance was still smiling, his eyes became extremely serious, "It is not allowed to talk about the plot of the movie. Do you understand?"

Jack nodded indiscriminately, and smiled, "Of course. Of course!"

During the awards season, he almost forgot that the first real awards season in his life had already begun.