Legendary Hollywood Director

100 Universal City Plaza Avenue between Burbank and Hollywood, California.

This address is the headquarters office building of Universal Pictures, the second oldest film company in Hollywood.

As an old-fashioned film maker, with the resources and industry channels of its parent company Comcast, they once held the top spot in the Big Six.

At the beginning of the new century, it cooperated closely with famous directors such as Steven Spielberg and George Lucas, and released global blockbusters such as "Jaws", "ET Alien" and "Jurassic Park". blockbuster.

In the 21st century, Universal Pictures has become Hollywood's best company in developing sequel films and comedy films.

But at this time, in a simply decorated office, the atmosphere was not quite right.

Ron Mayer, then the executive director of Universal Pictures Film Distribution, was smoking a cigarette and looked at Adam Sunderland, the marketing assistant, who was facing him. Adam Sunderland lowered his head and aimed his eyes at the floor, not at all. Dare to look up.

The two of them didn't say a word. Ron Royer was like a chimney, and the cigarettes in his hands kept on burning. The room soon filled with the smell of nicotine and tar.

"Bang" sound.

Ron Mayer's hand slammed down on the desk, his five slightly thick fingers spread out, pressing down on a report, and said in a low voice: "With such a result, you let me How to report to the board."

Adam Sunderland was startled by the sudden burst of momentum, sweat dripped on his forehead instantly, raised his head slightly, opened his mouth, but in the end said nothing.

What does this make him say?

As I said earlier, due to the overwhelming momentum of "Bad Guy" on the market, their work "Fake God" has always been in a rather awkward position. It has only been shown for three days. Even if it encounters a working day, the box office A drop is a normal market reflection, but compared to the results on the first day, it has fallen too fast, and it is even more unpredictable.

"We commissioned the company to do a street survey, and the most potential moviegoers (16 to 35 years old) prefer to watch Bad Guys together, which diverts a lot of our movie audience, if... .."

"I don't want to listen to this, I just want to ask if there is any way to make our box office go as expected."

Before Adam Sunderland finished speaking, he was quickly interrupted by Ron Mayer.

He also has reason to be angry. The report shows a cliff-like performance ups and downs - the reported income is 13.23 million US dollars. If the momentum continues to develop, "Fake God" is likely to be unable to recover the investment.

You must know that just by inviting Jim Carrey to join this work, they paid a basic salary of 15 million US dollars plus a 15% share of the box office revenue in North America. If it really fails, it is not certain how much Universal will lose. Use your own media resources to promote the cost of the movie (the money you receive at home is discounted, and there are some things that money can't buy.)

How to calculate here?

Just thinking about it, Ron Mayer felt that his position under his **** was a little shaken - a big company like Universal always has more interests than people, even if he has worked hard here for 12 years, no matter how hard he works, this impression Points, it's not very useful for this.

Besides, it's still a movie starring Jim Carrey, or a comedy. It can be lost. What do others think, what does the management think, and how can the board of directors be happy?

Adam Sunderland was strongly interrupted by some questioning, and he could also feel the bad mood of his boss.

As the saying goes, it's hard for the boss, and the people under him are even more uncomfortable. At this moment, cold sweat is dripping down his back. He bites the bullet and said again: "The market performance of "Bad Guy" is still very good, and the film critics are constantly The touts of the film in the newspapers have a great guiding effect on the audience, as well as the online aspect..."

"Didn't we pay film critics to brag? Didn't the newspapers report the news of "Fake God"? What's the use of saying this?" Ron Mayer's tone became more and more bad.

"Then we need to write more articles on publicity, since word-of-mouth can't be beat..." Adam Sunderland's brain was running fast, thinking about solutions, facing his own job at any time. The risk of substitution, he was also forced to rush, and suddenly, he thought of something.

"We can smear the leading role, drive the rhythm, and make the audience not want to enter the theater because of someone's subconscious disgust. Also, we can make those film critics stop touting it hard and reduce the popularity."

"That's it, anyway, no matter what method you use, give me the "Bad Guy"." Ron Mayer lit a cigarette again and continued: "I will report to the board of directors later and increase the funding for the activities. You immediately informed Jim Carrey, and Jennifer Aniston followed suit. I don't believe that with Rachel's feelings in "Friends" and Jim Carrey's reputation in comedy movies, you will lose to each other. "

"Okay, President, I'll do it right away." Adam Sunderland breathed a sigh of relief. Fortunately, the job is temporarily saved.

On the other side, Lehman and others were in a very good mood.

As the box office continued to accumulate, the risk pressure brought by huge investment also dissipated most of it.

Although the daily roadshow promotion schedule is still so tight, UU reading www.uukanshu. com, but watching the grades go up step by step, it can be regarded as painful and happy.

And because the follow-up box office trend of "Bad Guy" is still healthy, Paramount Pictures decided to increase the cost of the film's publicity and distribution again after negotiating with the executives of Europa Pictures - from the original set of 20 million US dollars To 30 million US dollars, and now it is close to 40 million US dollars.

Such a big deal is obviously the prospect of the market that gives them great confidence.

Indeed, the average A-level rating of audiences over 85% per game is also worthy of their doing so.

After all, the announcement is getting more and more powerful. If the momentum and word-of-mouth box office conversion rate created are normal, the final box office of this movie will definitely be a terrifying figure.

And if "Bad Guy" continues to sell well at the box office, it's obviously not a scenario that some people at Universal Pictures would like to see.

After Ron Mayer successfully applied for funding, Adam Sunderland took immediate action.

One fine afternoon, he called one of the top public relations firms in Hollywood, and on the phone, the target was Tom Cruise.

As for why the focus is on him, who made him have the most black material?

Although there is suspicion of fried rice, the audience doesn't care about it.

As long as the cold rice is fragrant enough, they still don't mind being fed...

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