Korean Entertainment’s Future Insight

"tell me the story."

Yin Huibin showed interest on her face. Although she has always known Luo Junning’s outstanding talent in variety shows, she saw that Luo Junning had no clue about the entire MBC screenwriter’s task in less than half an hour. She is also very interested in the idea of ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Luo Junning nodded, but didn't answer immediately, but thought about the content of this culture.

In 2002, 2.8 couples per thousand people in South Korea split up, and the divorce rate ranked third in the world after the United States and the United Kingdom;

In 2003, the average age of divorced couples in South Korea rose from 20 to 30, and the marriage rate declined;

year 2004……

In 2005...

In 2006, the divorce of the elderly after the 50th generation became the mainstream in the'Twilight Leaving', and the marriage rate of young people dropped to a very low point. The average number of married people in the 1,000th was only 16. At the same time, In the last two months of economic turmoil, this data has a trend of increasing evidence:

In view of this, in order to match the development direction of the government, the Department of Variety Arts has launched a variety show that correctly guides people's positive views on marriage, eliminates people's fear of marriage, and stimulates people's yearning for a happy life after marriage.

Just want to use variety shows to guide people's views?

Is it true that MBC’s senior executives are flooded? Even if they rely on thoughtful variety shows to increase the marriage rate, but after being fooled at the beginning, if life is unhappy after marriage, then divorce will be inevitable, or not MBC senior There is a problem in your mind, but do you want to use the marriage rate to offset the impact of the marriage rate?

Luo Junning understands that MBC’s mission is believed to have come from the South Korean government. After all, MBC is not a spokesperson officially recognized by South Korea like KBS, but in some respects it is more convenient to deal with KBS’s difficult plans, just like this time. Because of the risk, in order to prevent the official TV station confirmed by the government from being questioned, the risk was transferred to MBC, and the MBC executives made such a decision?

Success is credit, and failure is just a variety show.

However, if it failed, someone should be back, and this person...

Luo Junning raised his head and looked at Yin Huibin with a smile. He didn't think this smart woman would not know this.

And when you think about it carefully, it’s not that MBC’s internal screenwriters can’t come up with the right ideas, they should have understood this, so they dare not take over. After all, no one can guarantee the success of their programs, so, As the director of the Variety Show, Yin Huibin became the most difficult one.

Perceiving the change in Luo Junning's eyes, Yin Huibin smiled and said, "It's very smart, Junning. But don't worry, if it's really for the sake of slavery, then give me a variety show that can be successful."

"Nuna, emotional offensive is of no use to me. Even if I come up with an idea, the cooperation model will not change. After all, Han Min is also making unlimited production." Luo Junning turned his head and saw through his thoughts to Yin Huibin. Some embarrassment, subconsciously made a counterattack.

Yin Huibin smiled and said, "Of course, I am not a bully sister-in-law."

Okay, now I'm using the identity of "sister-in-law" again, but Luo Junning can't refute it. Who told him to mention Cui Hanmin first?

"In fact, it is very simple. Most of the objects of this variety show still have to face the younger generation. After all, young people are the mainstream of marriage, and young people generally have artists they admire and like. So as long as the artists they admire are composed in the show CP, to show young people a happy married life, then to a large extent can stimulate their yearning for married life. Of course, this may cause resistance from some radical fans, but we need to target the marriage age After being baptized by the society, these adults will have a correct view of their idols acting as couple CPs on the show and of the opposite sex, and will not excessively arouse their disgust.” Luo Junning said slowly.

Yin Huibin nodded, "People who walk into society are indeed much more mature than the carefree children in school, but will this effect be greater?"

“Why is the rate of marriage among young Koreans low? It’s not because they don’t want to get married, but because there is too much pressure in life. There are also surveys in the data, isn’t it? The cost of marriage, combined with both men and women, averages nearly 100 million won. Even young people who have been working for four or five years are a huge burden. Even because of these expenses, many retired old people have degenerated into a "half-retirement" generation, and the retired old people at home are still working. One of the reasons why young people are unwilling to marry, right? Coupled with the influence of modern high education, most women with a bachelor degree or above have been delaying their marriage in order to find a suitable partner. South Korea has always had more boys than girls. The impact is also great."

Thinking of what was investigated in the data, Luo Junning wanted to laugh, but couldn't laugh at all. "These women are still in the ivory tower of the school, and their resistance to idols will be much weaker. If any idols cause Their yearning for a happy life after marriage also has a little effect."

"I heard you say that, it's really the same thing." Yin Huibin nodded and smiled: "That's it, this task plan is left to you. Wait, let your legal counsel come over to negotiate the contract. Let’s go through the process of "Two Days and One Night". Because this time is the above task, the program will be promoted on a considerable scale as soon as it comes out, and it will be yours at Junning."

"I know. But Nuna, wouldn’t it be better to let the president come over for the contract talks? Why should you let the legal counsel come over? Nuna, are you a fake public benefit?" Luo Junning teased, and after talking about business, he didn’t It must be so serious.

Yin Huibin rolled his eyes and said, "Why, you still have to report me to the MBC board of directors?"

"Ahem, how could it happen?" Luo Junning smiled and stood up and said: "If there is nothing else, then I will go back and prepare first."

"Okay, but Junning, first tell me the name of the show you are preparing?"

"We got married!"

...

After leaving MBC, Luo Junning called Cui Hanmin and told the other party what he had discussed with Yin Huibin, and asked him to go to MBc to talk about it.

It's not that Luo Junning doesn't want to see Cui Hanmin, but because Cui Hanmin usually doesn't stay in Infinite Production, and apart from work needs, it is impossible to see this profit-oriented buddy in Infinite Production. Of course, this is not bad, anyway. Luo Junning still doesn't have a good impression on Cui Hanmin. If it weren't because Cui Hanmin is Cui Hancheng's cousin, he is also dedicated to infinite production and provides considerable help for infinite production. Luo Junning would not be so peaceful with each other.

On the way back to infinite production, Luo Junning is still feeling for Yin Huibin's situation.

Returning to Infinite Production and coming to Cui Hancheng's office, Luo Junning directly put forward the main points after thinking about it all the way: "The company has recently expanded a lot of staff. Remember to check it out and don't let some people who don't know the so-called get in.

"What's wrong, who got you off?" Cui Hancheng asked with a look of surprise.

Luo Junning shook his head and told what had happened to MBc, and said helplessly: "Look at the group of people under Minister Yin. They are really smart people. I don't want these smart people to appear in our company. If that is the case. , Maybe one day our company will cause disasters because of these "smart people"."

"I understand, I will deal with it." Cui Hancheng nodded, his expression serious.

When it comes to the future of unlimited production, Cui Hancheng is quite concerned.

But after that, Cui Hancheng asked about the new variety show.

"Defer the'friendship' plan with SBS first. The existence of Dear Note should not make SBS feel that we are deliberately targeting them, and Dear Note’s current ratings are also good. Although it is not a top variety show, it can last a while. , Let’s deal with MBC’s task this time. I can’t watch Minister Yin being smashed by the combination of his superiors and subordinates, right?” Luo Junning sighed. Although he didn’t like Cui Hanmin, he was right about him when he first started his career. Yin Huibin, who had helped a lot, still reported quite a good impression.

"Sure, the staff are there anyway, as long as you bring the show out."

Cui Hancheng doesn't care who he sells the show to or on which TV station. All he cares about is how much revenue Luo Junning will bring to the company and how much intangible assets it will bring to the company.

"Well, in half a month, let's set up the program group. As for the selection of guests..." At this point, Luo Junning hesitated.

First of all, the selection of guests must be very characteristic and targeted. Secondly, consider whether the guests themselves will agree. After all, even if a couple CP is formed on a variety show, the impact on the artist is also great. I guess, Under normal circumstances, it is impossible for first-rate artists who are popular to participate in this "We Are Married".

And among second-tier artists, how to choose?

This problem is very serious. Until half a month has passed, the program group of "We Are Married" has been completely set up, and the three pairs of program guests needed for the first phase of the plan are still in a state of communication, and no one agreed, even This program is a program curated by Luo Junning, a new variety star in the circle.