Invincible from the mobile phone empire

Chapter 18

The mobile phone Soni TT8 produced by Soni was exposed to quality problems.

The image is seriously damaged!

In addition, the follow-up processing was inappropriate, and even tried to cover up the scandal by bluffing, but it was self-defeating. As a result, Suo Ni encountered Waterloo directly, and the company's market value shrunk by more than half.

In the past two years, although frequent efforts have been made, the results have been minimal.

For two consecutive years, the annual loss of more than 400 billion yuan.

Its market was forced to withdraw from Europe, island countries, and the Americas... The only core market it has now is the market of Daxia Kingdom.

But the so-called hundred-legged worm is not dead until death. Although Suo Ni has been severely hit, its strength is still not to be underestimated.

Now, the market share in Daxia Country can still rank fifth.

After Norgren, Moto Salad, htt, Aisin.

But Suo Ni is definitely not reconciled to this situation, so recently, a Suo Ni AE has been developed, which pinned all the hopes of Suo Ni, hoping to turn losses into profits, or at least stop losses.

And this phone, Chen Ye has paid attention to it, and even knows its price, which is 6998 yuan.

The price of 6998 yuan is directly matched with their Huaxing M1 smartphone, but... Chen Ye didn't take it to heart.

Xiao Ai also noticed the change in Chen Ye's expression, and asked cautiously, "Mr. Chen, are you worried about Suo Ni AE? Their company is strong and their brand image is damaged, but they are better than us."

"As far as I know, they have already started to advertise overwhelmingly. The external sales time is March 3th, which is exactly one week ahead of the sales time of our Huaxing M24 smartphone. It feels like they are going to cut off our sales."

"us……"

"Don't worry." Chen Ye interrupted with a smile: "The competition of Suo Ni AE is nothing, because our Huaxing M1 smartphone and Suo Ni AE are not products of the same dimension at all."

"It is the pinnacle of feature phones, and our Huaxing M1 smartphone is the beginning of smartphones."

After the two had eaten, Chen Ye sent Xiao Ai home.

The next day, I went to work on time, just entered the office, and before I could sit down, the sales manager rushed in and hurriedly said: "Mr. Chen, it's not good, the fishing boat exploded on the Internet, which is extremely detrimental to Huaxing. "

"Ok?"

The manager of the sales department turned on the computer and pulled up posts from several of the largest domestic forums in a row, and showed them to Chen Ye, but there were several identical posts with the same names.

"Huaxing M1 smartphone and Soni AE, which one do you choose?"

Seeing such a post title, Chen Ye was not very interested.

It's just a comparison of two mobile phones. He used to do this kind of thing in his previous life. Any consumer who buys a mobile phone will shop around. This is normal.

However, when he saw the number of clicks on these posts, Chen Ye knew there was a problem.

Exactly the same post, in different forums, each post has more than [-] million hits.

Five million!

How many days has it been since the launch of their Huaxing M1 smartphone?

Just a post about 500 million hits?

This is not yet the era of information explosion. Posts with 500 million hits are hot posts on any forum, and they are still super popular. Especially, in just a few days, several consecutive identical posts, It is possible to achieve this level of popularity. If it is said that there is no pusher behind it, Chen Ye will definitely not believe it.

"Have you checked it out?"

Chen Ye asked.

Ma Weidong, the sales manager, was already familiar with Chen Ye's routine, and immediately said: "It's not very clear, but there is a suspect, it should be Suo Ni no doubt... Not to mention that this matter is related to his interests, think about it, only this kind of company uses this A vile method."

When he said this, Ma Weidong had a bit of anger on his face.

This Chen Ye knows that Ma Weidong bought the Suo Ni TT8, a mobile phone with quality problems, and has witnessed how difficult it is to return the product and how Suo Ni has fooled consumers.

Therefore, I don't have a good impression of Suo Ni.

Chen Ye nodded, opened the post and read it.

In fact, the content of the post is nothing new. It is nothing more than an introduction of two mobile phones. However, when evaluating their pros and cons, there is a clear bias. The Suo Ni AE is praised wildly, and the Huaxing M1 smartphone is an opportunistic , the presence of bells and whistles.

then,

Chen Ye also got a message from this post.

Soni AE has been upgraded and has built-in functions of "pattern unlock", "keyboard sound", "voice call" and "video call", which obviously completely matches the Huaxing M1 smartphone, or in other words, plagiarized the Huaxing M1 smartphone creativity.

"Mr. Chen, do you want us to take measures too?"

"Navy or something, you taught me last time, and I feel like I can control it too."

Ma Weidong called for orders immediately.

Since Chen Ye told him last time how to use the navy to create momentum for the press conference, he has admired Chen Ye very much, and when the Huaxing M1 smartphone came out, Ma Weidong was full of admiration for Chen Ye.

"No." Chen Ye smiled lightly, closed the page, and said, "It's not worth it, Suo Ni AE is a desperate attempt by Suo Ni Company, it thinks that this method can attack the Huaxing M1 smartphone, but it doesn't know..."

"Smartphones and feature phones are not products of the same dimension at all. They can't shake the position of our Huaxing M1 smartphone, but instead... will create momentum for our Huaxing M1 smartphone."

Chen Ye said so, Ma Weidong could only agree, but he was still a little uneasy. The comments on the forums were too much, and they were all shouting that they wanted to buy Suo Ni AE. After all, Suo Ni company is more powerful. , more image and heritage.

People say so, how can you not pay attention?

I have been paying attention to Suo Ni's actions until March 3, when Suo Ni AE started to sell, and the mobile phone Suo Ni AE has already appeared on the market.

.......

Chapter 19

As soon as Suoni AE went on the market, the sales were very hot.

In hypermarkets and mobile phone stores, there are many consumers who go to buy Soni AE.

This is so for three reasons.

One is the background of Suo Ni.

In any case, Suo Ni is one of the top five domestic mobile phone sales in Daxia. The brand, image, and workmanship are still trusted by the vast majority of consumers, of course, except for those who have been pitted by Suo Ni.

The second is that Suo Ni's advertising is well done.

I have been advertising for more than a month, and I also invited Liu Miaomiao, a popular actress in Daxia to speak for her. Although many people have not bought it yet, they already know Suo Ni AE like the back of their hands and are ready to make money.

The third is that Suo Ni rubbed the popularity of the Huaxing M1 smartphone.

Suo Ni has been promoted in various ways on the Internet, and the difference between it and the Huaxing M1 smartphone, especially its excellence, even showed some functions that imitated the Huaxing M1 smartphone, which completely detonated the market!

A week later, the center of the Suo Ni Modu branch has been congratulating.

"Nozawa-kun, rejoice, rejoice, guess how much our Soni AE sold in the first week?"

Looking at Ichiro Yamamoto, Nozawa asked with anticipation in his eyes.

Yamamoto Ichiro slowly stretched out five fingers.

Nozawa said in surprise, "[-] units?"

"Yes, [-] units!"

Nozawa gasped, and sold [-] units! ! !

[-] units sold in a week!

Of course, it sounds like [-] units is not much.

However, this Soni AE is positioned as a mid-to-high-end mobile phone!

The price of this mobile phone is 6998 yuan, and its cost, plus R&D costs, plus advertising costs, plus OEM costs, plus software R&D cooperation costs, as long as the sales volume reaches 100 million units... Then all the costs add up, less than two Thousand soft sister coins.

In other words, this mobile phone has a net profit of 5000 soft sister coins.

The first week of sales was 2.5 units, representing a revenue of [-] million!

This is only the first week.

In this mobile phone market, people in the industry know that when the sales are the highest, usually in the second week, sometimes in the third week, it is mainly a matter of communication and word of mouth, so now there are [-] in the first week. Taiwan's sales, the second week...

Possibly over [-] units!

That profit reached 5 million!

A month's profit, conservatively estimated, is definitely more than 15 billion!

A year's profit can also reach 200 billion!

And this 200 billion is only in the domestic mobile phone sales in Daxia, there is an opportunity to open up the market in other countries, if coupled with the increase in stocks caused by the explosion of mobile phone sales, this year, Suo Ni will Not only can you turn losses into profits, you can even make big profits!

How not to get excited?

Nozawa and Yamamoto Ichiro were going crazy at this time.

Immediately announced the news to the entire company, and after a while, Suo Ni company collectively boiled.

"We challenged and finally fought a turnaround."

"This Soni AE is the pinnacle of functional machines, and it directly creates a miracle."

"The leaders are wise, and it's right to make this reversal AE."

……

Suoni AE's sales report was spread in the industry not long after it was known by Suoni Company. Although other companies were not particularly clear, Suoni's sales figures were accurate, but the guesses were generally not bad, which caused a lot of confusion. sensation.

High-end machines, 5 units in the first week.

This result is really impressive.

And in Huaxing, Chen Ye naturally also received the news. Listening to the chattering and rather angry narrative of Zhang Weidong, the sales manager, Chen Ye was also a little speechless. What's more, the net profit of a mobile phone reached 5000 yuan!

The functional machines in this world are really black!

And when Chen Ye knew that not only Soni, but also the high-end functional machines of Norgren, Moto Salad, Jiuxing, and htt all had high net profits, basically half of the net profit of the price, he was completely speechless.

As far as Chen Ye knows, in the previous life, the famous Nokia's net profit of its feature phones basically remained at 14%, which has already made countless people envious. This is mainly because the research and development costs are too high to be spread evenly. The profit margin of mobile phones is very high, which can reach more than 80%, but that is because there is no research and development and direct OEM sales, and usually the price is not too high.