I Build an Aircraft Carrier in the Ming Dynasty

On the twelfth day, the first editions of Di Bao and Min Bao, written by Wei Ziwen, were published.

The Di newspaper published some recent events in Wusong area, such as Wu Changqing meeting with overseas businessmen, opening Songjiang business district, and the first assessment of the Great Hall, Feng Jian arriving in Suzhou with hundreds of craftsmen and so on.

These events revealed a lot of information, such as Wu Changqing's attitude of encouraging business.

In order to support the development of commerce, Wu Changqing openly violated the laws of the imperial court and traded with foreigners. This not only shows that Wu Changqing attaches great importance to commerce, but also makes people feel that his power is so great that he can ignore the imperial court.

The first assessment of the university revealed that Wu Changqing attached great importance to the education of miscellaneous studies. Many officials were considering whether to let their children learn these miscellaneous subjects from an early age.

The situation in the world today is complicated, and many people do not know what the future will be like. If Wu Changqing can occupy Wusong and other places for a long time, then if he wants to be an official, he must learn those miscellaneous studies.

However, some officials firmly believed that the imperial examinations would be reopened soon, and the study of classics was still the king's way, and learning those miscellaneous studies was useless.

Feng Jian arrived in Suzhou with hundreds of craftsmen, which made many officials admire the craftsmen again.

In the past, the gentry had always been dismissive of craftsmen, thinking that they were all pariahs.

But now, they all know that Wu Changqing relies on the weapons made by these craftsmen to win the battle, and they also know the importance of these craftsmen.

Of course, that's all, craftsmen are still untouchables in the eyes of officials, and they won't let their children learn this.

The content of these newspapers is actually not the point. The point is that these contents are mixed with a lot of personal praise for Wu Changqing, and all the credit is attributed to Wu Changqing.

This made a lot of officials who saw the report at Di feel very disdainful of Wei Ziwen, and felt that this guy was an out-and-out flatterer.

The Minbao and Dibao are quite different. The articles in the Minbao are more like storytelling, with a lot more interest, and they are not as serious and normative as the articles in the Dibao.

The first article in the People's Daily was a fictional vision of Wu Changqing's birth. The article said that when Wu Changqing was born, the clouds in the sky formed a gorgeous cloud cover, and there were thunder and lightning.

The dark meaning is that Wu Changqing's background is extraordinary and inhuman.

In ancient times, the common people still agreed with this statement. Many people who intend to rebel will say that when they were born, a hidden dragon entered the mansion, and the real dragon appeared, so that the people would think that they were the real dragon and the emperor.

The second article is about real events. It records that Wu Changqing led hundreds of villagers to protect tens of thousands of people in Jiading, and did not retreat in the face of powerful enemies.

Although the incident is real, it has also undergone some artistic processing, which makes Wu Changqing seem much greater to others.

The whole article is to praise Wu Changqing's great deeds and his feelings of caring about the people.

The third article wrote the story of an ordinary soldier, telling how he fought bravely and bloody battles, and was finally appreciated by Wu Changqing and granted the official position of Shichang.

This is a typical diaosi counterattack, a story of mortal growth, which is very immersive for the common people.

Some young men are easily moved when they hear this kind of story, and they also want to join the army and try to change their fate by relying on military exploits. A very long monthly salary already has three taels of silver, which is already an absolute high salary for ordinary people.

In this article, there are also many places suggesting that following Wu Changqing can get benefits, and following Wu Changqing will have a bright future.

This kind of private goods can't be seen by ordinary people at all, but the publicity effect is very good.

The common people heard a lot of this kind of stories, and it was easy to have only one Wu Changqing left in their minds, without knowing what the imperial court was. Even, through some descriptions of the mass surrender of other Ming armies in the article, the common people will lose confidence and sense of identity with the imperial court.

The fourth article is to praise Wu Changqing's governance ability. Under Wu Changqing's governance, Suzhou's grain price control is very stable, the price of cloth has dropped significantly, there are many more beneficial products on the market, and the society is stable and prosperous.

Compared with the previous Ming and Qing Dynasties, life is much better now.

In addition to these articles with private goods, the People's Daily also published small stories such as the private life of the down-and-out genius and the ladies.

These are mainly to attract those readers and young ladies from big families to read, but in fact, some relatively idle people also like to listen to this kind of story.

Talented and beautiful, this kind of story endures forever.

Many interesting articles led to the immediate popularity of ordinary people after the first edition of Minbao was published.

In front of the bulletin board of the market, a large audience can always gather, waiting for the clerk to tell them the stories on the people's paper.

Even these small newspaper-reading officials once affected the income of the storytellers in Washeri. The more people who listened to the people's newspaper, the fewer people who went to Washeri to hear about the book.

Faced with this situation, some storytellers can only shake their heads in despair, but there are also smart people who go directly to buy a copy of the People's Daily, and then tell the stories from the People's Daily in the Washeri.

The level of storytelling of those newspaper-reading officials is naturally incomparable to those of these storytellers. When telling a story, the tone, tone, expression and movement are all carefully controlled.

Compared with the scriptures of Xiaoli, it is obviously vivid and interesting by storytellers. As a result, some of the washer's audience not only did not decrease, but instead increased a lot, creating a scene of cultural prosperity.

"Both editions are well written."

After Wu Changqing read it, he was very satisfied with Wei Ziwen's article.

"for

The teacher does things, dare not fail to do his best. "

Wei Ziwen was secretly happy.

"These two editions of newspapers should not be cheap."

Wu Changqing asked, paper in this era is already very cheap, but the printing technology is still relatively backward, using movable type printing, and the cost is high.

"The two editions cost 22 taels of silver in total, and more than 5,000 copies were printed, including 3,500 copies of the people's newspaper, and a total of 50 taels of silver were sold."

Wei Ziwen reported the situation, and if this happened, he would lose fifteen taels of silver in the first period.

Of course, the main reason is that Dibao is free, and some public newspapers are also free. These are for publicity purposes and belong to administrative expenses.

"If this newspaper is to be run for a long time, financial allocation alone will not work. I will show you a way to make money. You can go to the merchants in the city and advertise their products in the people's newspaper, so as to charge their advertising fees. ."

Wu Changqing did not wait for Wei Ziwen to comprehend it himself, but directly pointed him to the most correct development path for the newspaper and published advertisements.

Only advertising can generate income, and with income, newspapers can be maintained and expanded.

For some merchants, it is also worth paying for this kind of advertising fee, which can promote the brand of their products, make the brand deeply rooted in the hearts of the people, and form the so-called time-honored brand.

Others do not say, Chen Daolin is absolutely willing to pay this little money.

The high profits of his soaps are terrifying. The most important thing to do now is to make these products into time-honored brands, so that when future customers buy these products, the first thing that comes to mind is his Chenji soap.