Game Entertainment Empire

weekday, wednesday

In the office of Nebula Studio, Yang Chen and Chen Shu discussed some content in the game.

Compared with "Escape" in Dreamland Memory, Yang Chen has made a lot of changes in many details, such as the repeated material in the second half, and some repeated plots have been deleted and replaced.

Exquisite modeling, as well as enough excellent ambient sound effects, make the horror of the whole game to a higher level.

Especially the timid ones in the studio, such as the monster illustrations in Chen Shumingming, and some terrifying scenes, were designed by themselves and discussed with outsourcing, but they didn't dare to play at all.

"The camera has a little more battery, and a little less makes the player have to face the dark in some scenes."

"In addition, the design of this part is more concealed; in addition, a scene is added here, the corpse hanged on the ceiling, the movement is a little strange, but don't let the player see what it looks like, it has a hazy feeling, At the same time, let the player be attacked by monsters here."

Yang Chen looked at the actual display in the game, compared the content of "Escape" in his dream memory, and gave detailed guidance.

"In addition, there is no need to engage in high energy at the beginning. The unknown is the most terrifying. Through the combination of environment, sound effects and vision, players can doubt themselves. There are three identical corridors, the first one is normalized, and the second one is dimmed at the same time. Add some blood on the wall, turn down the third light and also enter the main film, guide the player to climb into the ventilation duct and officially enter the plot." Yang Chen looked at Chen Shu and the others, talking about some details that need to be changed in "Escape" .

Here, Yang Chen refers to an unfinished horror game "Silent Hill P.T." in Dream Memory, the repeated scenes, the increasingly depressing atmosphere and sound effects.

These effects are mixed together to bring players a kind of extreme psychological horror.

There is no sudden high energy, the player is always scaring himself, constantly causing the player to have self-doubt and hints, and through an inadvertent detail, such as opening a door and making a sound from behind, making the player look back.

After giving players enough psychological hints and self-doubts, even the plot of such an old-fashioned horror movie or horror game can make players lose control of their emotions instantly.

For example, psychological suggestion and self-doubt are like gunpowder wrapped in a bottle, and the common routine in horror games such as turning back and killing the door is a lead, which completely detonates the player's emotions.

The two Chen Shu and Zhang Li next to them dutifully memorized what Yang Chen said while secretly looking at Yang Chen with the eyes of a 'devil'.

I never thought that horror games could do this, combined with the scenes in "Escape" that had been developed, and some scary plots, and then combined with what Yang Chen said, Chen Shu and Zhang Li were two people. I felt a little shudder.

Are you trying to scare the players to death and then inherit their flowers?

It's so devilish!

After continuing to ask some detailed questions, Yang Chen received a call from Chu Ge from the Galaxy Network: "We need to edit the game's promotional video, and do we want to release the demo demo in advance?"

These are all things that need to be promoted in conjunction with the game. Although "Escape" has been released as an agent, it is not how to promote the entire Galaxy Network. Some plans will also be communicated to Yang Chen in advance.

"For the promotional video, I'll edit it myself. As for the demo demo, I don't need it. After all, if the horror game is spoiled, the sense of horror will be greatly reduced. Let's go online at that time." Yang Chen thought for a while and said. .

"No problem, but it's better to hurry, we have already started promoting "Escape\

,"Moreover, "Ghost 4" will be launched at the end of October, and Tenghua has already confirmed the agent, but the auditing problem will not be launched until mid-November, but it will not be encountered. "Chu Ge said towards Yang Chen.

Ghosts 4?

Hearing Chu Ge's words, Yang Chen was stunned for a moment and then reacted.

Yes, it's Halloween in early November.

Usually horror games will choose the date of release, but Yang Chen, who has been developing for escape, has forgotten about this.

"It's okay, the quality of "Escape" will not be inferior to the "Ghost" series." Having played both games, Yang Chen felt that he had a right to speak.

"Whether the game sells well is not just a question of quality. The development cost of "Ghost 4" alone cost 7 million US dollars, plus the promotion of Tenghua and Lionsgate games, and the accumulation of popular fans of the series games, it is really necessary If you encounter it, unless the quality can be crushed, you will definitely encounter Waterloo." Chu Ge said with some emotion.

Except for a small number of players, in fact, most game players are players who belong to the category of hot traffic. They have a little self-appreciation ability when playing games, but more of them follow the trend of popularity.

This game feels popular, so they play this game; this type of players can be said to be the main force of game consumption. If a game does not become popular at the beginning, it will not be a topic until the follow-up, such as driving a large number of anchors to play, Or something related to the game drives the popularity, otherwise most games will be lost to the public.

There are examples, but very few. Chu Ge, who has been in the game industry for many years, has seen too many such situations, so this is one of the reasons why he is not optimistic about "Escape".

With the promotion of Galaxy Network, many online game media and self-media began to report the news of Yang Chen's new work "Escape".

This is all a waste of money. After all, Yang Chen still has Nebula Studio, and he really doesn't have his own traffic, even though Yang Chen just won the Golden Bird Game Award not long ago.

"Terror strikes! The makers of "The Binding of Isaac" and "Octopian Traveler" are here with their new work "Escape."

"Mysterious mental hospital, what is hidden behind this?"

"Inflated or self-confidence? Yang Chen, the author of "Octopian Traveler" and "The Binding of Isaac", and the new independent game developer Yang Chen's new work is aimed at the theme of horror games."

Seven points of praise, two points of questioning and one point of ridicule.

Soon the rhythm of "Escape" has been brought up. Just like a drama, some people sing red faces and others sing white faces.

Game promotion is almost the same way. You can't be praised by everyone, and someone has to black you.

Not all, but some of the media is indeed the work of the Galaxy Network.

If you want to create popularity, you can’t praise you all, but there must be a limit that you can’t make hacking you into a weather vane. After all, in “Escape”, players can’t sing and dance rap and play basketball.

During the period when Galaxy Network was promoting "Escape", Yang Chen has been busy editing the promotional video for "Escape".

In fact, editing the promotional video for "Escape" is much more difficult than making "Escape".

There is a game review system there. Even if there are any bloody and terrifying scenes in the game, the reviewers can give a rating of 18R.

But it’s different when it comes to promoting videos. It needs to be promoted through various channels. The video should not contain too bloody and terrifying content, but let the players feel what type of game this game is. The difficulty of this is Also not small.

Through the real-time calculation animation in the game, as well as the scene and the game content, Yang Chen and Chen Shu slowly edited the screen, and then added the sound effect of the video and the post-screen special effects.