Entertaining Children

Yin Xi wants to use the resources of his studio to help Xiao Yao build his personal brand, which is definitely a good thing that people can't wait for, but Xiao Yao didn't agree, but shook his head to Yin Xi, "Sister Xi, I think so. Not very suitable.?? Bayi?Chinese W㈧W?W?.?8㈧1?Z?Wi.COM”

"What's inappropriate? Is it okay for my sister's studio to borrow your name to gain fame?" Yin Xi said displeased.

"Of course I don't mean that. You help me build my personal brand and help me develop commercial value. Of course, I can't wait for this kind of thing," Xiao Yao said quickly, "It's just that I think this is your studio after all. The first fashion show Press conference, it’s not appropriate to use my personal brand. Even if you want to promote it, you must first promote your own personal brand.”

"But..." Yin Xi sat up straight, and was about to refute, but Xiao Yao cut it off with his hands, "I know what you want to say, I am not satisfied with the works of those designers you have now, and I don't want to be hasty Push it out, right?"

Seeing Yin Xi nodding, Xiao Yao smiled and comforted, "Don't worry, there's still me here, I'll help you!"

"How can you help? Help me design again? Didn't you just say that you can't do the work of a designer?" Yin Xi pouted at Xiao Yao.

"I can't be a fashion designer, but if I don't become a designer, it doesn't mean that I have no other way to help you. I can help you with ideas." Xiao Yao said with a smile, "Don't you think that the designer's works are not good enough? Features, isn’t it attractive enough? I’ll give you something unique and absolutely eye-catching.”

"What?" Yin Xi immediately became interested.

"Have you watched the "Great Wall" that Chen Chen and I were selected by the CCTV Spring Festival Gala this time? Note, it's watching, not listening. I'm talking about the live version we performed on the TV show back then." Xiao Yao asked.

"I've seen it." Yin Xi said strangely, "Didn't it talk about fashion brands? Why did you talk about singing again?"

"Of course it's not about singing and rapping," Xiao Yao said, "I'm talking about the clothes we wear when we perform, the kind of LED lighting costumes!"

"You mean that my personal brand clothing can also have that kind of light?" Yin Xi immediately understood and said excitedly.

"Yes." Xiao Yao nodded and said, "This kind of lighting costume is not only for performances. Don't you think that there are lights on this kind of clothes, which can light up and form patterns, which is very fashionable in itself. Think about it? If young people wear this kind of clothes to go to a dark place like a nightclub or disco, wouldn’t it be very cool when the lights on the clothes light up? Even if they are walking on the street, this kind of clothes will be Absolutely eye-catching, is it distinctive enough? This patent belongs to me.

You can use whatever you want. With this element, your designers won't be able to design works that satisfy you, right? "

At the beginning, Xiao Yao had promised to the members of the Rapid Dance Troupe that the patent of this Led lighting suit would only be authorized to them, the veteran members, for free use. Now that two years have passed, the career development trend of those members has basically become clear, and Xiao Yao has long been unnecessary. Yao's lighting suit is here to help them win performance opportunities, and this time Xiao Yao put this design in the fashion circle, which is not contrary to the exclusive authorization he promised at the beginning of the performance, so at this time he can also He took it out to Yin Xi without any burden.

"But when I watched your performance, the clothes with the lights looked thick and hard. Can this really be combined with ordinary clothes for people to wear on the street? Also, I heard from you that the lights are used It’s controlled by the controller in the glove, don’t all clothes need a pair of gloves?” Yin Xi asked again.

"Sister, what are you thinking?" Xiao Yao shook his head with a smile and said, "We are performing on stage, and the lights on our bodies need to change a lot of colors and patterns, and we have to change the controls at any time according to the performance situation, so we put the controller Do it in gloves. Where does ordinary clothing need to be so complicated? Simple ones, fix a single color and pattern, and make a simple push switch somewhere in the clothing, such as the 1ogo logo. High-end ones, there are two displays that can be switched Three colors and patterns are enough. Make the switch and the controller together, switch between the switch and a fixed sequence, press once to light up, and press again to change a color and pattern, and several colors and patterns will be displayed in turn When it's over, press it again to turn off the light and repeat, that's enough, what gloves do you need?"

"That's right, I'm the one who has complicated considerations." Yin Xi nodded and said, "I only want this element of yours, and it's not like copying all your costumes."

"That's right," Xiao Yao continued, "There is also the problem of the hardness of the clothes. We are dancing, and we need high-hardness materials for fear of crushing the light bulbs inside. Who wears ordinary clothes and rolls on the ground? Thickness is not a problem either. Ordinary clothing does not need to cover the whole body with light positions like our performance clothing, just a certain part of the clothing can be lit up, and I have a friend in the United States who has been doing improvement work in this area, and now there are very thin The light bulbs can be used, and after installing the light bulbs, it will basically not exceed the thickness of the embroidery decoration on the clothes. This kind of situation is only slightly thicker in some places, which is absolutely acceptable.”

"Why don't you just invite my American friend over here." Speaking of this, Xiao Yao suggested to Yin Xi, "My friend's name is Rick McCullin, who was my friend when I was an exchange student in the United States." A teammate of a dance team, he helped me make this kind of clothes at first, and he has the most experience in making this kind of thing. He is now a prop master in the United States, and his life is good or bad. You are the world Supermodel, lure him with a high salary, maybe he can give up his life in the United States and come to China to join your account."

"That's a good idea," Yin Xi nodded. "If we really want to do this, we really need an experienced technician to cooperate with the designer."

As he said that, Yin Xi looked at Xiao Yao and said, "But since I'm your friend and a teammate of a dance team, do I still need to do the poaching? I'll leave this task to you."

"I'll invite you?" Xiao Yao pointed to his nose and asked.

"Yes," Yin Xi nodded with a smile, "What kind of international supermodel? They don't know me. I think that friend you went out to invite is more helpful than me."

"That's fine, I'll do it if I come forward." Xiao Yao nodded and said, "It's just a matter of a phone call. What about the salary? I have to make this clear with him in advance."

"You can figure it out for yourself. I will treat him whatever you promised to treat him, and I will never let you break your promise in front of your friends." Yin Xi said generously.

"Isn't it appropriate? He joined your studio to work for you, not for me. How would I know what treatment I should give him?" Xiao Yao felt a little confused.

"I don't care, anyway, you can figure it out, just bring someone over to me." Yin Xi waved his hand indifferently and said, "Let's talk about another issue, the patent right to use your lighting suit How do you count?"

"The right to use the patent? What's the point of this." Xiao Yao also waved his hand and said, "Based on our relationship, of course it's free for you to use."

"That won't work, public is public, private is private." Yin Xi shook his head firmly and said, "I won't take advantage of you."

"That's fine, you can do whatever you want, give it as you see it, just give it a whirl, I don't mind how much it is." Xiao Yao said generously.

"How much can I really give?" Yin Xi asked with a smile.

"Of course, I've said it all." Xiao Yao nodded.

"But I didn't intend to give any money." Yin Xi said.

"What do you mean?" Xiao Yao asked puzzled, "What exactly do you want?"

"I mean, the most important element of this new brand is your idea, and the patent is also yours. You can use this as your own personal brand at any time. I don't think it's appropriate to pay any amount of patent royalties." Yin Xi said, "So I decided that the ownership of this brand, the two of us, will be jointly established by us.”

"Isn't that good?" Xiao Yao hesitated.

"You use your brain, I do it, what's wrong?" Yin Xi looked at Xiao Yao and said, "You feel that you are at a disadvantage? Then it is your own personal brand. I will not pay royalties anyway. When the clothes start to sell, The income is yours, I ask you for design fees, production fees, publicity fees, agency fees..."

"Okay, okay!" Xiao Yao hurriedly waved his hands, "Then it's our common brand."

"Okay, since you agree, let me trouble you with one more thing. The first thing to do when creating a brand is to name it. You can choose a name for our common brand." Yin Xi said.

"Let me do the naming too?" Xiao Yao wryly smiled.

"You and I are half of this brand. You have a better brain than me. If you don't come, who will come?" Yin Xi said as a matter of course.

"Okay," Xiao Yao nodded, and asked Yin Xi, "Then what is the name of your original personal brand?"

"Like you, put the letters of your English name together." Yin Xi smiled and said, "My English name is "shaniayin", and the letters together are sy, which are the same two letters as your name, but the position is just right. It's reversed. This English name was used by me before I met you, so you said, is it destined for us to be a brand together?"

"Well, yes, God is destined, God is the biggest!" Xiao Yao nodded repeatedly, "Then call it sys."

"What the hell? Why aren't you called SOS?" Yin Xi pouted.

"Sy is you, and ys is me, which means it is our brand." Xiao Yao said, "Syys looks so silly, we share the same letter y, which is simple and clear, and good for publicity."

Hearing Xiao Yao talk about sharing, Yin Xi showed a smile, but still said: "Why is my name in front? Why isn't it called ysy? I think this arrangement of letters looks better."

"First of all, I don't think ysy is better than sys," Xiao Yao explained. "More importantly, sys is the abbreviation of system. The main feature of our series is lighting suits. To put it bluntly, it is actually a set of lighting System, sys has practical significance, and it sounds more technological, so it is appropriate to use it as our brand name."

"Okay then, I'll call you sys." Yin Xi nodded in agreement.

"Speaking of which, I also have an idea for our second series," Xiao Yao suddenly clapped his hands happily again, "In addition to the lighting system, the sound system is also a system. We can put the sound system into the clothes and make it that can Clothes that produce sound. Think about it, if there are two or more loudspeakers on the coat on the body, it will be a walking humanoid sound system. Isn’t it cool? Others don’t say, those who like to dance street dance Young people will definitely like it."

"You..." Yin Xi pointed at Xiao Yao in surprise, "Although I know you have a lot of ideas, but you have just one idea right now, isn't it too exaggerated? Sometimes I really want to cut you open Head and see how your brain grows."