Entertaining Children

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The record-breaking ratings of "The Voice of China" naturally aroused heated discussions among the entertainment media and netizens. Whether it is the media or netizens, they all know clearly that the most important reason why this program can set a record in ratings this year is because of Xiao Yao's performance in the program.

Except for the chorus with Chen Yuhan, the songs performed by Xiao Yao in the show are all new original songs, which have not yet been released on the market. Although the cooperative music website of this program releases the sound source of all the students' songs performed in the current program immediately after the broadcast of each program for trial listening and downloading. However, since these sound sources are all live versions, not only the sound quality cannot be compared with the official studio version, but there are also occasional applause, shouts and even commentary voices from the audience, which makes some people who pursue perfect listening enjoyment fans are upset. Therefore, many music fans, netizens and Xiao Yao's fans have called for Xiao Yao to release an official album on the Internet.

Not long after the outcry came out, those netizens and fans who were looking forward to Xiao Yao's official album were pleasantly surprised to find that Qijia Studio announced that Xiao Yao's new album had been recorded and would be released soon. The news also introduced the songs of Xiao Yao's new album: a total of eleven songs, including all seven original songs sung by Xiao Yao on the show, plus two songs that were previously released as singles. Bozhong posted a selfie video of "Lazy Song" and performed "bewhatyouwannabe" when he was a guest performer in "Goddess' Fashion Clothes". In other words, all the songs composed by Xiao Yao are in this album.

For this news, Xiao Yao's fans were naturally overjoyed, and they were all eagerly waiting for Xiao Yao's album to be released. After the songs began to hit the charts, they would contribute their own strength to their idol.

The voices of netizens and fans, and the heated discussions in the media have undoubtedly made the promotion of the new album a lot easier. In addition, Xiao Yao has a lot of things at hand, so before the release of the album, Xiao Yao did not release the album like ordinary singers I also go to variety shows everywhere to promote the release of the new album.

A week after the show aired, Xiao Yao's new album of the same name was also released simultaneously in both physical and electronic versions as scheduled. Fans and music fans have finally waited for this long-awaited album. Although the songs in the album are all sung by Xiao Yao in public, the sales of the album are still booming.

After the album was released, the MVs of the four songs in the album were successively released on various music channels on TV and various music websites on the Internet.

Among all Xiao Yao's songs, the most unbelievable one is undoubtedly the song "The Drunken Concubine", which caught countless eyeballs in the finals of "The Voice of China". Among the auditions and downloads of electronic audio sources on various music websites, this song also has the largest number. But among the MVs of the four songs in the album, the most frequently requested one is not "The Drunken Concubine", but the MV of his first released original song "The Brightest Star in the Night Sky". In addition to the fact that this MV has the most story, another important reason is that this song has become a commercial song of a well-known domestic car brand, and the end of this MV has also become a TV commercial for this car brand.

The MV of the song "The Brightest Star in the Night Sky" requires a lot of props, and the biggest prop is the car driven by the protagonist Xueba. Originally, the studio found a well-known domestic car manufacturer, and at the cost of at least two seconds of clear footage of the car logo in the MV screen and at least two seconds of the car's exterior footage, it negotiated that the manufacturer would provide a latest model of SUV to make a car. For shooting purposes. The advertising effect of MV is not like that of movies and TV. It can attract many brands to place advertisements. It is already a good result to solve the problem of shooting vehicles at this price.

But when the finals of "The Voice of China" was broadcast and the MV of Xiao Yao's song came out, this well-known domestic car manufacturer named Beidou changed its mind and proposed to buy "The Brightest Star in the Night Sky". " as the commercial song for their new model, and asked to capture the last tens of seconds of the MV and directly use it as their TV commercial. Of course, they also came up with the idea of ​​asking Xiao Yao to be the spokesperson for their brand car.

Due to his special family background, Xiao Yao, who is neither short of money nor eager to improve his reputation, has not made any filming in the past few years since his official debut as "Cheng Ying" in "Ling Yun Zhi". An ad, with a clean body and no endorsement contract. Now Beidou Automobile can be regarded as the first company that explicitly proposed to find Xiao Yao as a commercial spokesperson.

A general brand endorsement contract usually includes a certain number of print and TV advertisements and attending the brand's new product launch for its platform promotion. As a photographer, Xiao Yao’s interest is in taking pictures of others, but he doesn’t have much interest in being the protagonist of advertisements for others to take pictures. As for the boring thing of promoting a brand’s new product launch platform, Xiao Yao is also Not at all interested. So facing the expensive endorsement contract offered by Beidou Motors, Xiao Yao refused without hesitation. But for the previous request to buy the copyright of "The Brightest Star in the Night Sky" as a commercial song, Xiao Yao graciously agreed.

At the same time, in order to maintain the good cooperative relationship between this well-known domestic automobile brand and the studio, as a little expression of his heart for rejecting the other party's endorsement contract, when Xiao Yao sold the copyright of the song to the other party for a commercial song, he also included a A slogan designed to match the change of this mv into a TV commercial.

"The Brightest Star in the Night Sky" was originally an inspirational song. Inspirational songs are usually related to dreams and struggles, and whether it is a goal of struggle or an auxiliary tool in the process of struggle, cars can easily be associated with these. At the end of the MV, whether it’s the four joking in the car and regaining their former self-confidence, or leaning against the car after getting off the car and looking up at the starry sky with hope, this car has a great sense of presence , it is not surprising that this car brand wanted to buy this song as a commercial song after seeing this mv, and directly used the final part of the mv as a TV commercial.

In order to show the difference between the MV and the advertisement, while intercepting the end of the MV as an advertisement, Xiao Yao also proposed to add something at the end of the advertisement.

Originally, the MV was following the movements of the four protagonists looking up at the starry sky, raising the camera to the starry night sky as the ending scene. In the advertisement page, a line of advertisement designed by Xiao Yao appeared in the last starry night sky faded in: "There are always various obstacles on the road of dreams, and you will find that the whole world is in front of your eyes."

Then, the seven stars in the shape of the Big Dipper in a starry sky gradually became brighter and brighter. As the rest of the picture gradually became dark, a dark blue ellipse gradually appeared behind the Big Dipper. shape background. The seven stars that were just a spot of light slowly turned into a four-pointed star shape, and the whole picture finally became the logo of Beidou Automobile, and the words Beidou Automobile gradually appeared beside it.

Whether it is the advertisement words or the gradual change of the Beidou logo in the night sky, Beidou is very satisfied with such a modified idea. Directly find an advertising company to do post-processing and production of the intercepted part of the image according to Xiao Yao's creativity. Ye Jiaying also teased Xiao Yao about this matter: "If you don't want to be an actor, singer, or photographer, you can also go to an advertising company to be a planning copywriter. It seems that you won't be starved to death in the future."

The words of the advertisement and the final revision ideas were provided by Xiao Yao for free, but as the advertisement itself, Xiao Yao and four other actors all appeared on the scene, and they can be regarded as filming a TV advertisement for Beidou Motors. Therefore, according to the general practice, in addition to purchasing the copyright fee for Xiao Yao's song, Beidou Automobile also needs to pay the performance fee of these four actors and the production fee of this part of the video.

This part of the screen is a section of the MV that was directly intercepted, and the production cost of this MV is calculated by the studio as a whole. The cost calculated simply in proportion to the length of time is not the real production cost of this scene. Therefore, when Beidou Motors found another advertising production company to produce the special effects added later, the studio also generously exempted Beidou Motors from paying the production fee for this video.

However, the production cost of the studio is waived, and it is not easy for the studio to make decisions about reducing or exempting the remuneration of actors. Because this involves the use of the images of the actors themselves. Therefore, Beidou Motor still paid the four actors for shooting commercials according to the general market conditions.

The remuneration of an actor is not calculated by how much you pay, but by your popularity, industry status, etc., which is the so-called net worth. Among the four, the remuneration of the two new actors is not at the same level as that of Xiao Yao and Cheng Xi, but it was a surprise for them to get two remunerations for one filming. And whether it is Xiao Yao's mv or the advertisement of Beidou Motor, a well-known domestic brand, they can help them improve their reputation as newcomers, so they naturally have no opinion about it.

Compared with Cheng Xi and Xiao Yao, although Xiao Yao is currently more topical in the media and the public, Beidou Motors bought this mv as an advertisement for Xiao Yao. But when it comes to the specific net worth, it is transformed into an actor. Cheng Xi, who is known as the new Xiaohuadan, is worth more than Xiao Yao.

In general market conditions, actors of the same level are worth more than singers. Although Xiao Yao is also an actor and even won a newcomer award, his last work was a few years ago. Although Xiao Yao became popular this time, he became popular this time as a singer. Even now, compared to the number of fans, Xiao Yao is not as many as Cheng Xi.

However, neither Xiao Siqi nor Ye Jiaying cared about this situation, nor did Cheng Xi feel complacent. Because they all know that when it comes to potential, few people in the future will be able to match the monstrous Xiao Yao. (To be continued.)