Entertaining Children

Chapter 902 Sponsorship and Advertisement Placement

At the opening ceremony, Xiao Yao was the biggest star, but he was not the only one. Not all the media reporters present surrounded Xiao Yao for interviews. When some slow-moving reporters saw reporters surrounding Xiao Yao, some also went to interview other people.

After hearing what Xiao Yao said, the reporters gathered around Xiao Yao to interview director Chen Jun looked at the location of director Chen Jun, and found that there were people beside Chen Jun who were also interviewing, so they did not leave in a hurry to go to Chen Jun's side, but continued to ask Xiao Yao said: "Why does the director have the final say? Producers also have a great say in the selection of actors, especially in TV drama projects, many producers have more power in selecting actors than the director. Are you Producer, producer, or lead screenwriter, can't you make a decision?"

"I am the producer and producer, so of course I have the right to speak on the selection of actors, but I decided not to use this power." Xiao Yao said with a smile, "I choose to listen to the director! In this crew, the director has the greatest power, and I only Advise, don't make final decisions!"

"Why?" asked a reporter.

"In this way, if the TV series has a bad reputation after it airs in the future and is scolded by the audience, I will ask the director to take the blame!" Xiao Yao said.

"..." A group of reporters were speechless.

"There are many reasons for the bad reputation of film and television works," a reporter suddenly said. "If the audience says that the plot is not good in the future, how about scolding the screenwriter? Can you also pin the blame on the director?"

"If the plot is not good, it is indeed mainly my fault as the screenwriter, but the director should not be able to escape, and the audience will scold him for accepting all bad books, right?" Xiao Yao said, "In terms of details such as lines, The director has the right to make temporary changes during filming. There is no way to make major changes to the general plot direction, but Director Chen had read the script and discussed it with the screenwriting team before taking over the lead of the film. If the script is not good, he still accepts it, which only shows that his vision is not good, and it is not wronged him to be scolded with me!"

"Ha~" The reporters were amused by Xiao Yao's rogue-sounding statement. After laughing for a while, another reporter asked, "Then if the audience says you or Yin Xi's acting is not good..."

"Ah?" Xiao Yao stared.

"Sorry, I mean if," seeing Xiao Yao's stare, the reporter paused and emphasized with a smile before continuing, "If the audience says you or Yin Xi's acting is not good in the future, it will be the director's fault." Pot? You said just now that director Chen did not choose you and Yin Xi to play the leading roles."

"Of course it's also the director's fault!" Xiao Yao laughed, "Director Chen knew about the fact that Yin Xi and I played the male and female roles before accepting this play. His willingness to take the lead of this play shows that he recognizes our acting skills .In the crew, those who shouted "card" and "pass" were all directors,

If the performance of the actors in the play is not good, the director has nothing to do with it, so if I or Yin Xi do not perform well in this play, Director Chen must also be responsible! "

"But, this is a TV series, not a movie! Does the director have that much power in the crew?" The reporter added, "We've heard that the actors don't perform well in movies, but blame the director, but it's not surprising that the actors don't perform well in TV dramas." Directors, it seems relatively rare, right?"

"I don't care what happens to other crews," Xiao Yao interrupted with a wave of his hand, "but in our crew, the director has the same absolute authority as the film director. I am the producer and producer, and I say listen to the director, Then everyone must listen to the director. Any shot, even if dozens of shots are repeated, must be shot until the director is satisfied. If the director does not say to call it a day, the crew cannot call it a day. Any actor, including me and Yin Xi , no one can play big names in the crew!"

"Actually, it's not just about actors," Xiao Yao added, "In terms of pre-production, the director's participation is also very high. Although it's not a matter of doing everything personally, but no matter in front of or behind the scenes, any staff member is subject to Only when the director approves will he sign a contract to join the crew. The people in front of and behind the scenes are all selected by you or with your consent. Every scene can only be passed after you have said it. Is there nothing wrong with the pot?"

A group of reporters were surprised again, and a reporter asked: "You give the director such great power? Is this to make the TV series as a movie?"

"Really!" Xiao Yao nodded with a smile, "The purpose of our company is to make TV series as movies!"

"Really?" The reporters looked a little surprised, but also a little excited.

"You said the purpose of the company?" A reporter asked, "So you are not talking about this drama, but you young people's film and television will treat every drama as a movie?"

"As long as it is a project led by us, we will try our best to do so!" Xiao Yao nodded again.

"But TV dramas and movies are different after all." The reporter asked again, "What are the specific operations? Can you talk about it in detail?"

"I won't go into details about this," Xiao Yao shook his head, "Let the audience watch the stuff when it comes out!"

The rules set by Xiao Yao at the company's annual meeting are just the company's internal rules, and he did not take the initiative to disclose them to the media. At this time, Xiao Yao only revealed some things in an interview, but he still didn't intend to take the opportunity to disclose the company's rules to the media.

The on-site opening ceremony is not a press conference, and the main creators are not sitting on the rostrum, but walking around, so the reporters' interviews are more free than the press conference.

Xiao Yao rarely accepts interviews, but whenever he accepts interviews, his attitude is basically very good. This opening ceremony is a rare opportunity to interview Xiao Yao, but no matter how rare the opportunity is, the reporters' questions are limited. Xiao Yao was not the only interviewee at the opening ceremony, so after a while, the reporters gradually dispersed to find other interviewees.

On the day of the opening ceremony, the film crew did not arrange any shooting tasks, but took advantage of the opportunity that all the main members of the film crew were present, arranged a meal for the film crew to connect with each other. The opening ceremony was held in the morning, so the opening meal was naturally arranged at noon.

Xiao Yao put the time of the interview after the process of burning incense and worshiping gods to uncover the red cloth of the camera. In fact, he also put the interview process after the opening ceremony. Strictly speaking, the opening ceremony has already been completed, so there are no formal steps to complete the opening ceremony. Seeing that the time was almost noon, Xiao Yao asked a staff member to shout with a loudspeaker in his hand, and the interview ended with the opening ceremony.

Next, the crew members went to have a boot dinner together.

Since it is a pre-arranged start-up meal, the restaurant for dinner is also pre-booked. Due to the large number of people in the crew, the logistics of the crew directly booked a banquet hall in a hotel, so as not to disturb others.

There are a large number of people on the production team, no outsiders are disturbing, and there is no need to film in the afternoon, so there is not only wine during the banquet, but also many people drink a lot, and the atmosphere of the scene is quite lively.

After the start-up meal, the crew was on vacation in the afternoon, and they were waiting for the official start of filming the next day.

Although the filming location of this drama was in Shanghai, after the opening ceremony was held, even if the production crew had started up, Xiao Yao was considered to have officially joined the crew. So after the start-up meal, Xiao Yao didn't go back to his residence, but stayed in the hotel booked by the crew like everyone else.

In terms of fame, Xiao Yao is undoubtedly the biggest star in this crew. In terms of identity, Xiao Yao is the investor, producer, screenwriter, and actor of this project. Even if he said everything, he listened to the director. He is still the most powerful person in the crew, so during the dinner, Xiao Yao was toasted by almost everyone in the crew, and he actually drank a lot.

However, due to the crew's holiday in the afternoon, there was an afternoon and a night's rest time to recover, which did not have any impact on Xiao Yao. Early the next morning, Xiao Yao got up early as usual.

After dressing and washing, Xiao Yao went out in good spirits.

It was around six o'clock when Xiao Yao went out. At this time, the hotel seemed very quiet. Not only the other general residents rarely get up, even the members of the crew are basically still sleeping.

It's not that the crew drank too much and slept too much yesterday, but that it's still too early to start work.

Filming is indeed a relatively hard job. When it comes to filming, many actors say that there is no day and night, but not every film, every day of filming is so hard and rushed.

Unlike many current crews that need to catch up and shoot in groups, this crew is not divided into groups A and B, but only one group. This TV series is expected to have about thirty episodes, which is not particularly long, and the estimated filming period is about three months, although it is not particularly long, it is not too short either. Generally speaking, the shooting time is relatively loose. So at least in the beginning stage, there is no need for the crew to rush to work.

According to the filming announcement issued by the crew yesterday, today's filming started at nine o'clock in the morning. It's only around six o'clock now, and there are still about three hours before the filming starts. Moreover, this is a modern urban drama, not a costume drama, and there are no difficult action scenes. The actors don't need to wear wigs or headgear. It is relatively simple, and there is no need for hanging wires and other equipment. Whether it is actors or behind-the-scenes staff, there is no need to get up too early to prepare. The reason why Xiao Yao gets up so early is entirely a personal habit, because he has to get up early to exercise.

In the past, when he entered the group for filming, Xiao Yao would also exercise early if he didn't need to shoot early scenes. If the living conditions are good, Xiao Yao will mostly do it in the gym of the hotel. If the shooting location is remote and the accommodation conditions are poor, Xiao Yao will go for a run outdoors, and then find a place where there is no one to exercise. But this time, Xiao Yao neither went to the hotel gym nor went for an outdoor run, but changed to cycling instead.

In this drama, the role played by Xiao Yao is a young man in the entrepreneurial stage. Although the office location is also in a commercial building in the CBD, it is very personable to commute by bicycle every day. Even the first meeting between the male and female protagonists in the play is when the male protagonist meets the female protagonist while riding a bicycle.

After Xiao Yao graduated from high school, he hardly rode a bicycle much. Playing such a role this time, Xiao Yao changed the first item of his early exercise to riding a bicycle, and by the way, he was looking for the feeling of riding a bicycle.

Since it was riding a bicycle, it definitely couldn't be in a hotel, but on the street. Now there are many people who ride bicycles in the city, and they are well equipped with helmets, sunglasses and other equipment. Xiao Yao also wears a bicycle helmet and sunglasses when he goes out. Cycling on the street will not be too conspicuous, nor Likely to be recognized.

When Xiao Yao was in junior high school, Ye Jiaying spent a lot of money to customize a mountain bike as a birthday present for Xiao Yao. Considering that Xiao Yao was in adolescence at the time and grew rapidly, the seat height of that car can be adjusted in several places. The quality of that car was very good. Except for the year when he went to the United States as an exchange student, Xiao Yao rode that car to and from school for almost five years in middle school.

That car was a birthday present from Ye Jiaying, Xiao Yao cherished it very much, and did a good job of daily maintenance and maintenance. Even though he didn't ride a bike very much after he went to college, Xiao Yao brought it to Shanghai, and he would regularly maintain or find someone to maintain the bike, so he can still ride it now.

However, Xiao Yao did not bring his own car when he entered the filming group this time. On the one hand, the appearance of the car is too cool. Both the director and Xiao Yao himself feel that the car is not suitable for the character's car in the play. Another aspect is that the car was customized from abroad. , the brand of the car is not the sponsor and advertiser of this crew.

As a modern urban drama, it is natural that placement advertisements are indispensable, as well as advertisers and sponsors. However, compared to some ancient costume dramas that are frantically playing advertisement placement, the advertisement placement of this modern urban drama can be said to be very conscientious.

Xiao Yao is not the kind of person who needs to find investment everywhere to start a project. If it was a costume drama, Xiao Yao would never allow modern brands or products to appear, even if they were variants. In Xiao Yao's view, those things are just a drama at a glance, which really affects the viewing experience too much.

If it is a modern drama, Xiao Yao has no objection to sponsorship and placement of advertisements. After all, those things are used by the people in the drama, and it can help the crew increase income, but the premise is that it does not affect the plot and the audience's viewing experience.

Whether it is the kind of shots or even close-up shots of a certain product or brand logo for no reason, or the arrangement of putting a bunch of drinks on the dining table or coffee table at home, which is obviously not suitable for the family environment, there is absolutely no such thing in this drama. . It is even common in other dramas, no matter what income class people use, the brands of electronic products such as mobile phones and computers are the same, Xiao Yao does not allow this kind of thing.

In Xiao Yao's view, it is simply unimaginable that you, a cross-border group and a small company that has just started its own business, are equipped with computers of the same brand.

The sponsorship and placement of many brands will require exclusivity, that is, all similar items in the entire drama must be items of the brand, but Xiao Yao would rather not get the sponsorship of a certain big brand, and never allow props Something unreasonable appears.

Of course, in this way, the income from sponsorship and advertising will be relatively less, but Xiao Yao doesn't care.

Most of the male protagonists in the play are still driving, and there are not many scenes of cycling. The most important thing is that when the male and female protagonists meet for the first time, the male protagonist is riding a bicycle, which can be regarded as a relatively important prop. Despite the lack of footage, the crew found a sponsor for the bicycle prop.

This sponsor is a big domestic bicycle brand, and it can be regarded as rich and powerful. However, since there will not be close-ups of the brand in the screen of the play, and even the full picture of the bicycle is not fully shown, the sponsorship conditions given are not considered. up high. In addition to the relatively small sponsorship fee compared to the project level, a bicycle was provided to the crew for filming.

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