Cosma Empire

Du Lin pushed away the plate in front of him and sat back. He looked at Richard with his hands in his arms, "Mr. Richard, I don't know where you learned about the prices between me and other suppliers. , it doesn’t matter if they told you or you overheard. But you must have heard less, or been told less.”

A big order of 50,000 bottles a year was right in front of him. Don't say Du Lin satirized him, even if he slapped him, he would laugh.

Selling one item for 10,000 yuan and selling 50,000 items for 5,000 yuan, the former seems to be more profitable in terms of profit, but any smart businessman will choose the latter.

There is a business scripture circulating among big capitalists: "The low-level businessmen sell commodities, the low-level businessmen sell brands, and the high-level businessmen sell markets." This sentence is actually easy to understand. For small businessmen and hawkers, what they pursue is always the rate of return on a single commodity, as long as they can make money. And a slightly more advanced businessman is doing the brand and the value of the brand. No matter how large the profit margin of a single product is, it is no bigger than the profit that a successful brand can bring.

Take the Moon Brand Almond Bar, the profit of the manufacturer is about 30 cents, and 100 million bottles are sold, which is about 30 million. But what about the Moon brand? As long as it is done well, the value of the brand alone will exceed 50 million! Moreover, the value of this brand will continue to increase with the continuous increase in production and more perfect sales channels, and the brand value will always exceed the value of the product itself countless times!

The most advanced businessman is doing the market. The market and commodities can already be said to be completely two-level things. While low-level businessmen are still playing tricks on profits and brands, high-level businessmen have already begun to use market share as a standard for business operations. For them, a 1% market share means millions, tens of millions or even more income.

Richard had heard this sentence and thought about it carefully. When he knew that Du Lin's demand had ranged from 10,000 bottles to 50,000 bottles, he knew that the opportunity to change his life had come. Is 50,000 bottles too much? It's only a tiny bit in the whole world, but it may account for ten to twenty percent of Tenell's wine market. Once the 50,000 bottles can be distributed, it means that the market share of the Moon brand almond wine has increased dramatically!

What does increased market share mean?

It means that a commodity, a brand, and an enterprise have absolute control over the market! No matter what kind of new wines Moon Brand will launch in the future, they can quickly convert their market share into consumption power. Even if they sell shit, they will still make a fortune in the process of declining market share!

This is no longer just a business of 50,000 bottles of wine. It is an opportunity, a hope, and a future!

In the face of Du Lin's ridicule, the smile on Richard's face has not even changed, maybe there is, but the smile will only become more humble.

He lowered his head, and took out a small iron box from his pocket, which contained ninety-eight cents a pack of cigarettes, which were considered the best among the cigarettes that could be purchased in Tenell City. He handed over the cigarette with both hands, and after taking it, Du Lin imitated Mr. Kesma, sniffed it under his nose, and then put it in his mouth. Richard immediately took out his custom-made lighter, lit it, and leaned forward.

After taking two puffs and exhaling a puff of smoke, Du Lin said with a half-smile: "I have already signed a letter of intent with two of them. They gave me a more favorable price, and promised to customize the shape and shape of the wine I need. Labels. To be honest, Mr. Richard, I don't think you can afford that price, and even if you could offer the same price, it would be difficult for me to continue to make a deal with you."

Richard thought carefully and calculated. In fact, things like glass are not expensive, on the contrary they are very cheap. More than a hundred years ago, glass could be said to be a luxury second only to precious stones.

Controlled by very few merchants. But when the world war started, when an incendiary bomb landed on the beach and burned out a layer of crystals, after more than a hundred years of development and evolution, glass has become so cheap that it can be ignored.

The label is not expensive, and five copies can be printed for one penny. Including the cost of typesetting and printing, the cost of customizing wine bottles and labels for each bottle of wine can be up to one penny.

With hesitation and deliberation, he spoke after about half a minute, and asked cautiously, "Is it because of liquidated damages?"

Du Lin nodded, "That's true. There are two letters of intent, one for 700 star dollars and the other for 1,000 star dollars. It is precisely because of these agreements that I cannot continue to cooperate with you. After all, these liquidated damages are not a small sum, what do you think?"

For a while, Du Lin's words made Richard troubled.

He understood that if Du Lin broke the contract after signing the letter of intent and agreeing on liquidated damages, he would lose 1,700 yuan at once. But facing a huge market share in front of him, he couldn't say anything, and it made his heart itch like a cat scratching. He thought about whether Du Lin could sell this batch of wine, but he quickly put this thought behind him.

Even if he bought it and hid it instead of selling it, it was nothing more than a low-profit business for Richard. But what if he sold?

That is a big deal, a deal that can last for a long time and get bigger and bigger!

You won't lose money anyway, why not take a gamble?

When he thought that he had been guarding this damn country city for more than a year and couldn't even keep the freight and daily expenses, and when he thought that one step forward would be a huge market and profit, the businessman's nature finally broke out.

Doing business for a businessman is actually similar to gambling. Be optimistic about a business, then invest and operate it. In addition to the efforts that can be controlled by humans in the end, the most critical thing is the vision when choosing the direction of investment in the initial stage.

He had already made a decision at this time, gritted his teeth, pinched his thigh secretly and fiercely with the hand hanging under the table, and he was about to cry out from the pain, so he took a deep breath and said sincerely: "We It’s friends, Mr. During. It’s not unreasonable for God to let us know each other and become friends. We should help each other, shouldn’t we? I’ve made up my mind, I’ll pay the liquidated damages, almond wine, moon brand, fifty-eight point!"

He gasped and looked at Du Lin, this time he really hit hard. A bottle of almond wine, the Liquor Union of the Free Federation and the National Department of Commerce will subsidize him two cents, the cost is forty-five cents, and the transportation cost will take up about three cents. Only twelve points can be earned. Among them, he also needs to bear the loss during transportation, as well as the cost of warehouse and labor.

The net profit of a bottle of wine is about a little over nine cents!

The profit of 50,000 bottles is only 5,000 yuan, but he has to pay 1,700 yuan in liquidated damages for it. It really hurts to say it. But he soon thought that as long as the sales of the Moon brand almond wine started, there would be a steady stream of money, more money. And the channel doesn't need him to do it. With 50,000 bottles of wine in Du Lin's hand, he will definitely be more anxious than himself to spread the channel, which is equivalent to earning a lot of money for himself.

In the future, if the sale of almond wine is successful, he can even directly bypass Durin and trade directly with terminal sellers.

At that time, not only can the lost profits be made up in one go, but also a lot of money can be made!

For the hope of the future, what is this little effort now?

Fight!

With Richard's words, Du Lin finally showed a sincere smile on his face, and his two hands were tightly held together. Wine glass, "May our career shine on all things like the sun!"

Richard left quickly, leaving an envelope with seventeen hundred dollars in it. Watching the back of this good man gradually going away, Du Lin shrugged his shoulders and put the envelope in his arms.

Graf had been staring at Du Lin in a daze for a long time, not even noticing that the thick soup in his mouth slid down his mouth and neck into his collar.

What kind of operation is this?

Did you take a sum of money before you bought something?

Graf felt that the world he knew before must be a fake world. However, what made him even more unable to calm down was that Du Lin said that the other four suppliers would also provide him with a sum of money.

At this time, Graf suddenly felt that there was no good in selling wine. It was better to continue playing with this magical method. There are so many provinces, so many cities, and so many towns in the country. Going down from place to place, maybe you don't need to do anything, and you are already worth billions?

Huh?

What is the unit of 100 million?