Born to Run

"Mr. Eisenbad, why don't you wait a moment, I'll change my clothes, and let's change a place to have a good chat."

Yeqin is now 20 years old. Although there are not too many courses at Mizuki University, he is already a sophomore. In addition, he has been in touch with top sprinters from all walks of life, such as Yousse Bot and Wallace-Spilmont and other personal relationships are even more good, and I am no stranger to sports agents in my heart.

In this case, no matter what you want to talk about, at least the necessary etiquette is still there. According to Yeqin's knowledge, it seems that Westerners still pay great attention to this aspect.

"It doesn't matter, Yechin." Max Eisenbad shook his head unexpectedly and said with a smile on his face, "You can call me Max. It is not easy to see you once, besides, I think Talking about things in the gym is in line with our identity."

"Okay, Max, why did you come to me for what?" Yeqin nodded, not entangled at this place, and directly asked Max Eisenbad about the other party's coming.

"Just now, Chen seems to have mentioned Sharapova. I think you already know my identity."

Max Eisenbad pointed to himself as he spoke. Obviously, Chen Zhongzhou had just spoken to Ye Qin a few words in Chinese. Although he did not understand, Sharapova was still keenly caught by Sharapova.

Max Eisenbad didn’t care about this. Instead, he said directly: “Yechin, I’m Sharapova’s agent. For athletes in competitive sports, Sharapova I think you will definitely not Unfamiliar. Yeqin, I think you have great commercial value. I hope to be your agent, and IMG hopes to be able to represent your business activities."

At this time, the professional female tennis player Maria Sharapova can be said to be in full swing, even if it is not in the same field as Yechin at all, it is impossible that he has not heard of the other's reputation.

In 2004, Sharapova won the first Grand Slam of her career in the Wimbledon final. She also ranked first in the TA in 2005, and won her second Grand Slam in the 2006 US Open women’s singles final. In general, the American magazine also rated Sarabova as "the most beautiful athlete."

Compared with the results achieved in tennis, Sharapova's commercial value is even more shocking. From 2003 to 2006, Sharapova has become the world's highest-paid female athlete for three consecutive years.

After listening to Max Eisenbad's words, Yeqin smiled and shook his head slightly, and said: "Max, track and field is not tennis, and I have a big gap compared to other top sports players. "

Ye Qin is no longer a newcomer who knows nothing about these things. Chen Zhongzhou had secretly talked to Ye Qin about sports agents before, and Liu Yangyu had actually talked about it, but this aspect of sports in China. Brokers or economic companies are still relatively barren. In some respects, athletes are relatively poorly managed, and their commercial value has not been fully developed.

And this year, Chen Zixi’s father, Chen Yunbo, also talked to him about these things in private. As his status and value improved, it was time for him to have someone to help take care of these things.

Yechin has always been looking for or looking for this aspect, but Yechin still has certain doubts about what Max Eisenbad said. Although the track and field events have a certain influence on the Olympic stage and the world, in the field of competitive sports, there is still a big gap compared to some sports.

In the field of competitive sports, generally speaking, the commercial value of sports stars born from tennis, basketball, football, and golf far exceeds that of other sports.

In other words, the commercial value of characters such as Michael Johnson and Morris Green is not necessarily high. In fact, it is Liu Yangyu after 2004. Relying on the huge domestic market, his influence is not small.

"No, no..." Max Eisenbad shook his finger and looked at Yechin's eyes, and said solemnly, "Yechin, you underestimate yourself too much. Your business value will never compare to Any athlete is low. I can tell you frankly that as early as 2004, I considered coming to China to sign Liu Yangyu, but at that time your management did not give us a chance. After our evaluation, the men's 110 meters The influence of the column in the world is still too weak. Of course, if we knew at that time that Liu would break the world record this year, perhaps our assessment would be different.

But Yeqin, you... you are completely different.

After the Asian Games, you won four gold medals in men's 100 meters, 200 meters, 400 meters and men's 4×100 meters. At the same time, you are the first record holder of Asian men's 100 meters, 200 meters and 400 meters. The Asian athlete who won the men's 200m gold medal in the World Championships, the first Asian athlete to break the 10-second mark, makes you have the most extensive influence and market commercial value in China and Asia.

Maybe you haven't realized it yet, you can be said to be the number one sports star in all of Asia. Compared with Yao and Liu Yangyu, you are more famous. You are not dominant in one project, you are good at all sprint events.

I have reason to believe that you will set off a wave around the world, a wave belonging to track and field. Moreover, even the huge market and commercial value of the entire Asian range is enough to make you the most commercially valuable athlete in the world.

I will push you to the world, IMG will push you to the world! "

At this time, China’s huge market may not be clear to many outsiders, but the vice president of the world’s top economic company like Max Eisenbad is the figure who pushed Sharapova to the top of the global female athletes list. , But it has already been very clear.

With Dayao in 2002 and Liu Yangyu in 2004, Ye Qin is the most influential person after the two in terms of their influence and commercial value in China.

Although the track and field events are inferior to many ball sports in the scope of international sports, the sports stars themselves are not restricted because of the events.

In the operation of some economic companies, some unpopular sports projects can be all-rounded into tall projects, packaging athletes to become popular superstars, not to mention that track and field are naturally the mother of sports, and sprinting itself is The one with the highest radiation of all sports is a stage very suitable for launching superstars.

The world's trapeze...

From 2005 to the first half of 2006, the 100-meter trapeze between Jax Trin and Asafaville not only started in the track and field, but radiated to every aspect.

After Jax Trin fell silent, Jason Gaby immediately appeared to top up this spot, creating the world's No. 1 trapeze topic, and there were many promoters behind it.

However, in the view of IMG, if they can have an athlete with unlimited potential under their hands, they can have a higher degree of topicality.

A world flying man who is good at men's 100 meters, 200 meters and 400 meters. He is Chinese and Asian. He is backed by a huge and extensive commercial market such as China, Japan and South Korea. Its commercial value is inestimable in East Asia alone. , Put it in the world, it is enough to compete with the top people.

"Max, I can't give you a clear reply for the time being, but if I can, I hope I can learn more about IMG."

Ye Qin had been thinking about it for a long time, and it was obvious that he was a little moved, but he did not answer anything directly.

"of course."

Max Eisenbad had a bright smile on his face, and then he said: "After the Doha Asian Games, I wanted to come to China to meet with you, but it took more than a month. One of the main reasons for coming to China is that our team has conducted three evaluations up and down. We believe that we can get a situation that is satisfactory to all parties."

As Max Eisenbad said, he began to introduce the situation of IMG with Yechin.

IMG, originally known as the International Management Group, is a global talent management company for sports and related industry events. Founded in 1960 by the American lawyer Mark McCormack in Cleveland, Ohio~www.wuxiaspot.com~Mark McCormack found that in the television era, athletes may get a lot of extra income through various endorsement ads. Then began to sign Arnold Palmer, Gary Player and Jack Nicklaus and other famous golfers at the time. He became the pioneer and founder of the marketization of golf. He was once praised as the most powerful person in the golf world, and pioneered the professional golf world ranking system.

From golf to tennis to Formula One racing and other sports, IMG can be said to be one of the important drivers of the commercialization of competitive sports.

There are also IMG Performing Arts Company, IMG New York Model Economics Company, and IMG Sports Academy.

In particular, IMG Academy covers the training of eight athletes in baseball, basketball, football, golf, lacrosse, football, tennis, track and field and cross-country running. It provides training for various amateur, college and professional teams throughout the year, and develops training plans. Summer camps and various competitions are held. Since the beginning of school in 1978, the IMG Academy has trained hundreds of Olympic and professional athletes. Among them, the most well-known is the tennis actress Sharapova, which can be regarded as a banner cultivated by the core of the IMG Academy.

From Max Eisenbad’s words, Ye Chin had probably heard at this time that the other party came to China to find himself. Why was Yu Weili accompanied just now, and he was confident that he could obtain his own agent from the Tianguan Center. jobs.

An important reason is that with the emergence of Liu Yangyu and him, the domestic track and field is seeking new changes, bringing in, and going out. IMG is currently the best sports academy in the world, and the domestic track and field Start multi-faceted cooperation.

Under this premise, many things can be discussed, and among them, Yeqin has also become a bridge between the two.