Chen Minhao's studio, Kanghui's CEO office.

Kang Hui sat on the leather boss chair and asked Chen Minhao: "Did you read the "Cafe in Six Alleys" that I told you about a few days ago?"

Chen Minhao nodded and said, "I watched it, and the movie is not bad. Cheng Wenfei's acting skills are indeed worthy of the Golden Horse Award for Best Supporting Actor."

Kang smiled back and continued to ask: "Then who do you think his acting skills are better than yours?"

Chen Minhao thought for a while, and said: "I have only watched one of his edited movies, but not his live performance. In fact, it is very difficult to judge whose acting skills are better, but from "Six Alleys Cafe", the performance He handles the tension of some local details better than me."

"But." Chen Minhao changed the subject, grinned, and said, "Although his acting skills may be better than mine, he is not as handsome as me. Acting skills can be improved, but being handsome is a lifetime thing!"

"Your desire to win, hey." Kang Hui joked: "Then you should work hard to improve your acting skills. Try to defeat him steadily in terms of appearance and acting skills."

Chen Minhao said confidently: "That's for sure."

Suddenly there was a knock on the door.

"Please come in." Kang Hui said.

Wu Xiaoshuang came in with a computer, looked at the two of them and said, "Just in time, both of you are here, I just happened to tell you about the first trailer of "Love Is" and the market feedback."

Chen Minhao and Kang Hui nodded.

"The first trailer of "Love Is Here" was only uploaded on the official Weibo of Love Before Dawn. We did not carry out any deliberate marketing and promotion, but many stars and Chen Minhao's fans reposted it, so the popularity is not bad. "

"However, judging from the publicity effect, except for Chen Minhao's fans, the reaction of passers-by to this trailer is mediocre."

Chen Minhao nodded and asked, "Is there any analysis of the reason?"

Wu Xiaoshuang said: "The first trailer focused on love, but the concept of love is relatively abstract. In today's society, the word love alone is difficult to resonate with passers-by."

"In the film promotion industry, there's a saying that goes: 'After all, we all love ourselves more than we love movies, and we only go to movies when we see ourselves in them'"

"So, if we want non-fan audiences to actively walk into the cinema. We have to find a way to resonate with them in the trailer."

Chen Minhao said in surprise: "Xiao Shuang, you have made great progress. When you ate hot pot last time, you were still a novice in movie promotion. This time, you already have the demeanor of many professionals."

Wu Xiaoshuang glanced at Kang Hui, then looked at Chen Minhao, and said bitterly, "Do you know how I've been living these few days? Sister Kang will give me homework every day. I didn't work so hard in my third year of high school."

Kang Hui flicked his hair and said, "Then from the final growth effect, isn't it pretty good?"

Wu Xiaoshuang coyly said "um".

Kang Hui raised his lips and asked, "Okay, according to the market feedback of the first trailer, we will produce the second trailer as soon as possible. After the production is completed, we will look at the market feedback, and then we will decide on the follow-up publicity strategy. The publicity strategy is It needs to be constantly adjusted based on market feedback.”

Wu Xiaoshuang touched her hairline, then nodded.

There is a specialization in art, and Chen Minhao also has his own things to be busy, such as improving his acting skills.

So, Chen Minhao said two words to Wu Xiaoshuang: "Come on!"

Three days, seventy-two hours.

Wu Xiaoshuang came to hand in her homework with dark circles under her eyes and a laptop.

Wu Xiaoshuang said with a tired face: "I invited Jessica to come to China next week. She is in the United States and I am in China. There is a time difference of about twelve hours between me and her. When discussing the trailer, or she stayed up all night , or if I stayed up all night, I really couldn't bear it."

Chen Minhao nodded, and said, "Thank you for your hard work. Jessica's hotel and meal expenses in Huaxia should be charged to the studio's account, and the company will reimburse her."

Wu Xiaoshuang yawned, waved her hands, and said, "Don't bother, I've agreed with her. I'll find a vacant house in Kyoto and live with her."

Chen Minhao smiled and stopped talking.

He thinks he can go to Zhihu to answer questions.

[The employees of the company are very rich, what kind of experience is it like? 】

Wu Xiaoshuang turned on her computer, and on the desktop, clicked on a video file named ["Love Is" Trailer 2-Ultimate Edition.AVI].

Click to play.

This trailer is about 1 minute long.

The soothing sound of the piano is mixed with the warm and elegant cello, and a female voice narrates: "How many strangers will you meet in your life that you are willing to go with him?"

In the video, the male and female protagonists get off the car together.

In the close-up of the two shots, the train station to get off is Vienna, and the train ticket in the heroine's hand shows that her terminal station is Paris.

The female voice narration continued: "Maybe there is one, maybe there are two, but maybe there is no one. But she met, on the train bound for Paris."

The rhythm of the accompanying piano and violin suddenly accelerated.

In the video, clips flashed quickly: "On the bus, they stared at each other, her golden hair caressed on his arm; in the record store, the hero talked about the guitar, while the heroine held her chin , looking at her, not daring to make direct eye contact."

The female voice sounded again: "The meaning of travel is not only in the scenery along the way, but more importantly, in the people you meet along the way."

"You met me, I met you, this is the meaning."

Finally, the camera turns black, and the content of the video becomes white text on a black background.

["Love Before Dawn" will be released worldwide on May 1st. 】

Wu Xiaoshuang explained with a smile: "After the pilot trailer was released, many people mentioned the words travel, encounter, and affair. So we made the second trailer around these words. Let’s see the market’s reaction first.”

Chen Minhao nodded and said, "Very good. After watching this trailer, I have another idea, can we create a topic for everyone to discuss. This topic is not about this movie, but about travel people you meet."

Kang Hui nodded and praised: "It's a good idea. We can make this topic a certain amount of heat and then release this trailer. The effect may be even better."

Wu Xiaoshuang nodded and said, "Okay, no problem."

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