Becoming a Global Superstar Starting as an Idol Trainee

Burberry's brand public relations director, Joya, finalized Chen Minhao as the cover character of Burberry's internal magazine in August. From the results point of view, it is a win-win situation. Burberry's brand has gained exposure, sales have increased, and Chen Minhao's net worth has doubled.

Luxury brands spend money to find celebrities to be brand spokespersons, brand ambassadors, brand friends, and brand event promotion. On the one hand, it is for brand building, and on the other hand, it is to make celebrities become fashion shopping guides-to bring goods.

Because in China, the growth period of luxury goods and social media is compatible, so domestic consumers are very sensitive to the online evaluation of luxury goods. Young consumers prefer to obtain information about luxury goods on social media.

And the number of fans of Chen Minhao is also real. In addition, the number of endorsements of Chen Minhao is relatively small, and his fans are even more enthusiastic about Burberry's Weibo. The number of 24-hour dehydration retweets ranks among the top in Burberry's past history. As a close friend of the brand, Chen Minhao can bring such exposure to Burberry, which makes Joya happy from ear to ear.

Popularity does not always equate to commercial value. For celebrities, "bringing goods" is far more important than "popularity", because it is closer to the ultimate goal of everything: commercial value.

Three days after Chen Minhao's Burberry poster was released, some domestic clothing brands offered Chen Minhao an endorsement worth as much as 10 million.

Chen Minhao's fans span a wide range of ages, many of them are white-collar fans and mother fans with certain purchasing power, and the purchasing power of fans has basically not been developed, so Chen Minhao has brought a lot of direct sales increases.

Su Yan, the newly recruited operator, immediately started to work and analyzed the star luxury index for Chen Minhao. At present, the appeal of top superstars is not as good as that of growing stars, so more and more luxury brands tend to cooperate with young stars, while Quickly gained recognition from young fashion groups.

So she personally opposed Chen Minhao's acceptance of domestic clothing brands. This coincides with Chen Minhao and Kang Hui's idea - to become a global superstar. The endorsement is exclusive, and Chen Minhao, who is very optimistic about his future, can only reluctantly refuse the tens of millions of endorsement fees.

The world advocates peace, and war is disgusting. In today's social environment, peaceful development has become the mainstream of human society. However, in this world there is still a battlefield where there is no gunpowder in the entertainment circle, where people criticize publicly and slander secretly.

The image of Chen Minhao in the Burberry poster was praised by the marketing account as handsome, charming and suave, and then he was dissed by several marketing accounts on the back foot——"Chen Minhao Fan Loan Chasing Stars"

[22-year-old Xiao Tian graduated from a high school in Hexi last year. She just walked out of campus and had to pay for her excessive consumption before she could support herself.

It turned out that Xiao Tian, ​​who was in her senior year, fell in love with an idol named Chen Minhao. For the sake of Burberry, which his idol recently endorsed, he used Star Finance to take out a loan of 12,000...]

"Sister Kang, have you checked it out? Who is playing the rhythm?"

"Ding Liujun's team."

"Ding Liujun? The best actor who has been in two movies in a row, I have no contact with him at all, right?"

"He is also one of Burberry's best friends now. He is eager to get a position. You are in the way of others. Besides, Ding Liujun and Liang Hui are in the same company. I guess he and Liang Hui are a little tricky."

Kang Hui turned his head and asked Wu Xiaoshuang: "Has Xiao Tian's identity been found out?"

Wu Xiaoshuang said while typing, "I found out, her Weibo indeed voted for Chen Minhao during "Artist Trainee", and this is also the marketing account used to prove that she is a fan of Chen Minhao.

But after reading her Weibo, I found that this girl only met Chen Minhao once, and she usually likes to show off her bags and mobile phones on Weibo. This time she took out a loan to buy a Burberry bag, and Chen Minhao happened to hit the gun. "

Chen Minhao interjected next to him: "I think the most important thing now is to advocate rational consumption by fans."

Wu Xiaoshuang asked worriedly: "However, if fans are not encouraged to buy, will it affect your becoming a brand ambassador?"

Kang Hui chuckled and said, "We are advocating rational consumption, not discouraging purchases."

Wu Xiaoshuang, you are now contacting the fan, calling on Chen Minhao's fans to do what they can. "

Less than half an hour after the marketing account released "Chen Minhao Fan Loans to Chase Stars", Chen Minhao's big fans began to comment on Chen Minhao's super chat:

[Idol progress is too fast, I can't keep up with the rhythm. I feel that I have never cooperated with the local low brand, and it is this kind of international brand that I started with. As my fan of Hao, I must work hard and work hard to make money! But the student party without money must not feel guilty, and use the time of guilt to work hard to become a better version of yourself.

Refuse all small loans, including borrowing, don't think that I have let myself get into debt. He will be disappointed! 】

[Star chasing does what it can, Chen Minhao has a lot of fans who are students or even underage, this is a fact, don't be shy. So it doesn’t matter if some fans don’t have enough financial ability, more publicity and more data are true love.

Our bun shop has never said that we bought it, or how much we bought it as true love. Remember four words and do what you can. The meaning of an idol is not that you appreciate his strengths, but that his strengths become yours. 】

After Chen Minhao brushed this Weibo, he immediately liked it.

Chen Minhao sighed to everyone in the office: "This fan is really good!"

Wu Xiaoshuang smiled and said, "This is one of my vests."

………

The words of Chen Minhao's fans and the action of Chen Minhao's likes have received praise from many passers-by, who praised this as the positive energy of the fan circle and chasing stars rationally. However, among the 10 praiseworthy comments, there are always one or two that are counted, and Chen Minhao has made amends.

Kang Hui rubbed his temples, and said: "I said hello just now, and there shouldn't be any big marketing accounts jumping out to blackmail Chen Minhao at this point in time. But there are always some marketing accounts that do anything for money, like flies in our Jumping in front of you.

We have to find a way to break up the relationship between Xiao Tian and Chen Minhao, she just voted once, she is a fan of wool! "

After Chen Minhao read "Chen Minhao Fan Loans to Chase Stars" three times, he raised his head and said to Kang Hui: "Sister Kang, I found out that Xiao Tian's loan platform is Star Finance, and this Star Finance is originally from "Artist Trainees" ", they asked me to advertise, but I refused, and then Xiao Jing took over the P2P platform."

Kang Hui's eyes lit up, and he said, "Wu Xiaoshuang, go dig up Xiao Tian's loan records. I read her Weibo, and I don't believe he only took out the loan this time. Let's divide it into three waves:

The first wave is to dig out Xiao Tian's loan records to let passers-by and fans know that this Xiao Tian didn't get the loan because of Chen Minhao.

In the second wave, I found a few trainees in "Artist Trainees" to recall: Chen Minhao rejected the advertisement of Star Finance, but Xiao Jing insisted on it. There must be trainees who are currently relatively confused and willing to take advantage of this enthusiasm.

The third wave was to find a more serious marketing account to criticize celebrities for endorsing P2P advertisements, and finally took advantage of the topic until Xiao Tian might have seen Xiao Jing’s advertisements before going out for a loan. "

………

Xiao Jing watched Chen Minhao being hacked happily at home, but he didn't know that a big cauldron was running towards him.