Back To Qiqi Farming To Raise Children

On the morning of the seventh day of the first lunar month, Su Weizhong took his clothes and luggage and returned to Donggang by car with Xu Shiyan and others.

As soon as he got home, he received a call from Shenchang. Lin Qiyue said that he had something urgent to discuss with Xu Shiyan.

When Xu Shiyan heard this, he hung up the phone and hurried away on his bicycle.

While pedaling, Xu Shiyan thought in his heart that this bicycle should be replaced, and he should buy a motorcycle.

How convenient is the motorcycle, you can run when you start the fire, and you will arrive as soon as you slip out.

Go back and inquire, see how motorcycles are sold, and think of a way to buy one.

After riding a bicycle to the field department, he saw Lin Qiyue, and only then did he know what was going on.

Nothing else, but their products, the quotations of the two kinds of cola, and the other merchants gave their opinions.

As for the price set by the participants, they say it is acceptable, but there is a condition, that is, one Coke, paired with two natural sparkling mineral water.

The packaging of mineral water should be upscale, the more beautiful the better, the price can be more expensive than cola.

"Xiao Xu, do you think we have to hurry to buy mineral water filling equipment?

Also, the packaging needs to be upscale and beautiful. How beautiful is this thing? "

Lin Qiyue looked at the customer feedback sent from the provincial capital, and his face was confused. What should I do with this thing?

When quoting at that time, Xu Shiyan deliberately quoted a higher price.

There are also Coke abroad, how much is that Coke? No matter how expensive they are, they are cheaper.

Yes, Shenchang produces this product, which contains ginseng flowers and active ingredients of ginseng, and it is also made of natural aerated mineral water.

In terms of quality, it is indeed superior to ordinary cola, and it can even be said to be a type of health care product or functional drink.

But the ex-factory price of this thing is forty-five dollars a piece, including the shipping cost and the promotion and sales expenses of the other party, how much will it cost?

How can such an expensive Coke compete with foreign Coke? How to open up sales?

But as soon as this feedback arrived, Xu Shiyan immediately understood.

Those foreign merchants don't want to focus on coke at all. Their main purpose is mineral water.

Natural aerated mineral water, many factories boast so much, is actually artificially added soda bubbles.

Really pure natural mineral water with no additives, very rare.

Those people proposed that one cola is paired with two cups of water, and the purpose is to promote this kind of water at a high price. As for the cola, it is enough to not lose money.

This way is wrong. If they follow the other party's way, then their Coke will easily fall into an embarrassing situation.

The production of Coca-Cola requires both recipes and materials. It takes a lot of processes. In the end, the sales are not as much as the direct sales of water, and the income is not as much as the direct sales of water.

What will happen? It is estimated that even the people in the beverage factory will think that it still produces a fart of Coke.

Just fill it with water and sell it out, you can earn a lot without any effort.

The deep processing of the ginseng industry that they have worked so hard to develop is likely to be killed directly at the very beginning.

"Secretary Lin, let's reply like this.

The price of a Coke can drop to $5 or even a little lower, but we have two Cokes with one water. "

Foreign businessmen want to make this water a high-end consumer product similar to luxury goods, so this water is the key.

Before the Coke market opened, Xu Shiyan had to use water to hook those merchants, and it was absolutely impossible to ship so much.

"No, Xiao Xu, what kind of way are you playing? Why can't I understand?

We took the initiative to lower the price, and also reduced the shipment of mineral water. In this way, wouldn't we make less money? "

Lin Qiyue felt that his brain was getting weaker and weaker. What kind of medicine did Xu Shiyan sell in the gourd?

Xu Shiyan could only explain to Lin Qiyue bit by bit, breaking apart all the twists and turns and explaining clearly.

"Secretary Lin, if you think about it this way, they must ask for our Coke for mineral water.

Then they bought the Coke, so they have to sell it, right? As long as you find a way to sell, you will gradually occupy a part of the market.

The foreign market is so big, it is impossible for us to eat all of them. It is enough to maintain a certain level of balance between the amount of spring water gushing out and the sales volume of our factory.

To be honest, no matter how much we have, we have no place to get this water. "

Restricted by external conditions, it is determined that their Coke must be at a high-end price, and it is impossible to become an ordinary consumer product.

"When everything in our beverage factory is on the right track, our Coke will have a bit of a reputation. We can also try to produce domestic models to compete for the domestic market."

The domestic market is temporarily out of consideration.

With the current domestic consumption level, there are still people who are reluctant to drink a bottle of soda for 25 cents.

Who is willing to spend that old money to buy a can of ginseng flower coke and drink it back? How can you go to heaven after drinking it?

Chinese people have always paid attention to practicality, so the so-called high-end and high-grade are, to put it bluntly, most of them are tricks.

This is in China, anyway, there must be no market in the past ten years.

If you want to develop the domestic market, you can only use another version, the same production process as ordinary Coke, without this natural mineral water.

Let's talk about this slowly, don't rush.

"There is one more thing to do now, which is to quickly design the packaging of mineral water. People demand high-end atmosphere and high-grade, so we have to figure it out."

What troubled Xu Shiyan was how to design the outer packaging of mineral water well.

It is not a small problem to think that it is expensive at first glance, or that it is a good thing at first glance.

Xu Shiyan felt it was a bit difficult, but for Lin Qiyue, it was even more confusing.

In his opinion, what kind of flowers can be made out of that glass bottle? It's almost like a soda bottle, how high-end is that thing? How beautiful?

"Okay, let's find someone to have a meeting." Xu Shiyan knew it, and he couldn't explain it to Lin Qiyue.

So they called people for a meeting. This time, they couldn't just call in the technical department. They brought in the stage designers of the art troupe and the propaganda officers of the trade union.

These people are somewhat artistic at any rate, brainstorming.

In addition, Xu Shiyan also called out specifically to ask Han Liwei's daughter-in-law, Xu Shiqin, his younger sister, to come over as well.

why? Because Xu Shiqin is a woman, and she is a fashion student, so she has a bit of talent in design.

In this way, all relevant personnel were called to the meeting room of the field department, and Xu Shiyan explained his thoughts and ideas.

I also distributed paper and pens to everyone, and asked them to think about drawing by themselves.

Not only the bottle body design, but also the trademark, the pattern on the bottle, etc., have to come up with a plan.

Not to mention, the power of the masses is huge, and there are really a few good ideas.

Xu Shiqin designed a bottle that is thin in the middle and thick at the ends, a bit like a beautiful woman in a long skirt.

Xu Shiyan thought it was good, and added some suggestions, making the bottle cap into the shape of a golden crown.

Looking at it this way, it really looks like the queen in a western fairy tale.

As for why the bottle cap is designed as a crown, it has to be told from Li Chengrong's story.

When writing product introductions before, Xu Shiyan said, let’s make up a few folklore or stories.

Li Cheng allowed those people to do the same, so he made up a story about the old Han king who went to the mountain and got sick, and drank the spring water to save his life.

Dear friends, Happy National Day.