Ace Hollywood

"Daniel's new film is not doing well at the box office, and the superstar legend is over?"

"Entertainment Weekly" lived up to expectations. On the second day of the premiere of "Indomitable Action", the homepage of the website has a big black headline in bold, which is extremely eye-catching. (Baidu search website updates the fastest and most stable)

"Daniel Sandler performed Hall of Fame singer John Cash's new work "Indomitable Action" was released yesterday, with a single-day box office low of 8.95 million, which surprised industry observers. From "New York Times", "Sun Times" and "New Yorker" The senior critics of many magazines such as "Premiere" expressed their surprise to this result. Although DD Films' publicity was relatively conservative before, based on the fact that many of Daniel's Olympic works have performed well in North America in recent years, so Forecasting agencies generally believe that the first-day box office of "Indomitable Action" may exceed 15 million, and the total box office will be around 100 million, which is about 25% more than the similar film "Soul Singer".

Compared with the predicted figures, the actual box office on the first day fell by nearly 40 percentage points, which can be said to be a very poor performance.

Daniel himself is still in London filming Universal's new movie "Bourne Shadow 3", and has not yet responded to the media's request for comment. The crew spokesman said that he does not respond to the actor's personal matters. Public opinion generally believes that Daniel will avoid directly responding to relevant questions, hoping that the controversy will subside as soon as possible.

According to the analysis of professionals, the main reason for the poor box office of "Moving Forward" is probably because of Daniel's own decision-making mistakes. Compared with the MGM blockbuster "007: Battle Royale", which was released in the same period, although it was deeply affected by Bond fans' resistance to "New Bond" Daniel Craig and the poor performance of the previous film, it was still the first day of the film. It scored 14.3 million and received good reviews on both IMDB and Rotten Tomatoes. This result is enough to satisfy MGM. The reason is that MGM's big publicity plan can be said to be indispensible-at least it has greatly reduced the resistance to the diehards, and more people are willing to "see it before talking about it". However, the promotional work of "Moving Forward" is lacklustre, except for trying to arouse fans' nostalgia for the rock and roll years of the world, Daniel Sandler and Reese Witherspoon are two popular A-list stars. Not even a few promotional events.

Some observers believe that with the launch of "Battle Royale" at MGM and the upcoming release of the mature horror series "Chain Saw 3" at DD Films, Daniel's publicity and distribution department is under too much pressure. As a result, it is impossible to take into account "Indomitable Movement", so the decision-makers put the treasure on Daniel Sandler's appeal-we don't know whether Daniel's appeal has any effect, but at least it has not played a role in making the There is no doubt that the results are satisfactory. This also goes to DD Films. Even all the production companies reminded that the appeal of a big star may not be able to replace the role of publicity, even a superstar of Daniel Sandler's level.

Another part of the experts believe that the schedule should be blamed. The consequence of the rapid rise of MGM and DD Films is that as a company, they both carry the idol effect of Daniel Sandler. Many movie fans will go to the cinema just because Daniel invested. " and "Indomitable Future" were released on the day before and after, which can be said to be an extremely wrong strategy.

This arrangement divided the company's loyal moviegoers and destroyed some moviegoing potential.

..."

This article from Entertainment Weekly. It attracted a lot of forwarding, and it seems to have received a lot of media support, but not all readers agree with this point of view.

In the "Entertainment Weekly" website comments, a fan named "PHY" gave a severe criticism of this report.

"After reading the entire report, I just feel that it is full of sophistry, deliberation, deceit and ignorance. When talking about Daniel's appeal, you ignore the achievements of MGM this year, and do not even mention that "High School Musical" has nearly 100 million worldwide. With a box office of 500 million U.S. dollars, I never said that "Royal Queen" broke the box office record on the first day in the UK. As for "Pirates of the Caribbean 2" in North America, it broke 400 million. "A number discussion—in fact, this number is not a failure at all. The "Soul Singer" you mentioned only had 8.42 million on the first Saturday, which was overwhelmed by DD Films' small-budget "Chain Saw" I can't breathe."

"PHY"'s comment got some positive responses.

"Yes, I support your point of view. This does not damage Daniel's appeal. I just went to see "Movie" because of Daniel." ——"Shirley" replied "PHY".

Certainly there are those who do not support it.

"Phy, do you think that "Entertainment Weekly" should write 100,000 words when reporting on Daniel? It would be comprehensive and fair to report all the corners and corners of him? The media has no obligation to defend Daniel, then It's his own business." - "Toms" replied "PHY".

However, "PHY" is obviously powerful in fighting, and he is a die-hard fan of Daniel. He quickly returned the "Toms" accusation.

"Thomas, I think you completely misunderstood me. I didn't say that Entertainment Weekly should defend Daniel - if he needed to. But when a media outlet reports an event, or even makes an assertion, , shouldn’t it be guaranteed that the basis it shows is comprehensive and representative enough? “Entertainment Weekly” mentioned the word-of-mouth of “Royal Queen”, didn’t he see the IMDB score of 8.8 after the release of “Move Forward”? Rotten Tomatoes The freshness is 92%? Since it believes that the word-of-mouth work of "Painting the Royal Family" is the work of DD Films, why does it use this to attack the better-rated "Indomitable"? This kind of sinister deceptive report, It is definitely not without obligation as you said. Any media can report fairly."

It has to be said that "PHY"'s well-founded reply left "Toms" speechless.

And the comments under the report of "Entertainment Weekly" did not follow the caliber of the article itself.

...

"I remember saying that nothing touches the hearts of the media like destroying an icon, and the bigger the icon, the more motivated they will be."

When Triver tried to negotiate with the media, Daniel stopped him because he knew the job would not bear fruit. Even Trevor, or Daniel's team, has maintained a good relationship with most of the media in the past few years. However, once given the opportunity, no media would refuse to remove layers of aura from the back of Daniel's head.

To some extent, all media have the ultimate task of destroying beliefs.

"The public opinion has evaporated and really, Daniel, we have to do something."

It's been a long time since Trevor has experienced this kind of situation, and it started so unreasonably-just because Daniel's first-day box office of the Olympic film was "not good enough", remember, it's not bad, but "not" good enough.

"Yes, don't worry." (To be continued.)

PS: I feel that the recommendation ticket is growing fast, hey