Ace Hollywood

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Since the establishment of Shanying Company, Daniel seldom came here, especially after the company's scale and reputation have been greatly developed. The relationship between him and Shanying may not be impossible for those who are interested in guessing, but this kind of thing can never be done by guessing. of. However, it is also necessary to minimize direct contacts with this side.

Shanying has developed from the original network group to a complete information analysis and evaluation company with complete departments and each performing its duties. However, its Internet department is still the core department of the company. Over the past few years, no one may have obtained Shanying’s core technical secrets through poaching, but none of them succeeded. This has a lot to do with the mechanism determined by Fred and Daniel.

The treatment of the Internet department is the best among all departments, and the leaders at all levels are members of the Internet team who first followed Fred. Everyone does not have all the technologies, which avoids commercial secrets to the greatest extent possible. The situation of walking with people.

Moreover, this can also ensure that the group can still devote all their efforts to Daniel's affairs.

Like now.

"Fourteen people will be able to work in DD immediately. They all have a proficient Internet technology foundation and a sufficiently advanced way of thinking-this is the result of your education, and I don't need to introduce it."

Fred handed over the personnel list to Daniel, except for two or three, the others were veterans who had been following behind.

"Shan Ying will not be affected by the transfer of these people."

"Of course there will be, but it can be dealt with."

Daniel nodded. "Okay, among them, who do you trust more?"

Fred traced the first name with his finger.

"Francis Moore. I see, this will bring you a new business, a whole new one."

...

Fourteen employees from the Internet department of Shanying Company, three business personnel from the company, and two staff members from DD itself, together with Daniel, Melissa, and Ferguson, made up the "Greek Wedding" publicity team.

After intensive meetings, planning, and technical development.

On July 25, mb opened its first official movie account "My Big Fat Greek Wedding Movie Official".

mb immediately carried out intensive information push on the same day.

Advertisements pop up on the interface, official account promotions, a group of fans with a huge number of lives, and interest accounts team up to "post at eight o'clock".

The news about the opening of the official account of the movie "My Big Fat Greek Wedding" immediately spread throughout MB, and the actual users of MB have already exceeded 2.4 million. Discussions about "Greek Wedding" quickly became the hottest topic-in fact, whoever was willing to be on the hot topic list could be manipulated by mb technicians.

At this time the next day, there was no official account that released a single message. Already has 90,000 followers.

On July 27, after the film released three introductory Weibo posts, it announced the opening of the "My Wonderful Wedding" themed event. Participants can call the official account and share their wedding photos, wedding anecdotes, or their own elders and juniors. Published on mb, the official account will select ten friends every day, and give three of them a movie gift of one thousand dollars, and the remaining seven will get Daniel Sandler's signature poster and "Greek Wedding" themed pillow .

Whether it is Daniel or Javier of mb, they completely underestimated the degree of stimulation of this measure to mb users. According to Daniel's vision. The Chinese version of mb has hundreds of millions of users, and the movement caused by this level of network marketing is not that exaggerated, but the current mb only has two to three million users. It is also a new method, so there should be no situation where it cannot be dealt with.

But they didn't expect that the user's love for this super fresh promotion method, the attraction of a thousand dollars is very huge-this is actually related to everyone's perception of mb, in everyone's eyes mb is just A place to hang out and watch the news. Check out interesting news from around the world and refresh with literary snippets, jokes, fitness tips, and recipes from various accounts. And basketball, football and other information. Then suddenly one day, they discovered that this recreational place could still make money. Don’t underestimate this sense of gap. You can tell from everyone’s cooperation with the event that it’s all crazy.

In addition, Daniel is the absolute king of mb and mb. Even though more stars, Hollywood workers, and politicians are gradually joining in, no one can shake Daniel's leading position. Go to mb and pay attention to Daniel, this almost becomes a pair of brothers tied together. If you have an mb account but don't follow Daniel, you will become a different kind. This is the evil state created by Daniel and mb.

Against this backdrop, the appeal of Daniel's signed posters, as well as the exquisite quality of themed throw pillows, cannot be underestimated.

On the first night of the event, around eight o'clock, when everyone was looking for fun online, mb started to freeze, and it lasted for more than ten minutes before it became smooth again. Many people were on mb Complained under the official account of .

However, they didn't know that Javier was almost busy last night.

From 7 o'clock, the traffic and server load began to gradually increase. At this time, the technicians of mb had not realized the problem. Instead, after seeing the effect, Daniel called Harvey and asked him to pay attention to the carrying capacity of the website, so as not to cause congestion and make it impossible to access.

Although he didn't agree with it in his heart, Javier still asked the night shift staff of the technical department to observe carefully according to the habit, while other staff were ready to work overtime at any time.

At 7:30, the staff on duty found that the server load had reached about 80%. When he saw this figure, the black guy was terrified. Since the mb was in operation, there has never been a load of this level. He I thought the program was locked somewhere or was invaded by a virus. When he reacted and found that the amount of newly added data on the website had reached a shocking number, he realized that the server load was not enough.

Having learned of the situation, Javier organized technicians to transfer historical data. And announced that the website will be upgraded from 0:00 am to 3:00 am. Many people don't realize that some of the messages they sent in the past have quietly disappeared. Some accounts with very low activity have also disappeared.

MB, who was able to withstand this wave, wiped off a lot of cold sweat, and upgraded the database server overnight.

When "Greek Wedding" announced the first batch of lucky winners the next night, the actual number of mb users increased by 107,000 compared with two days ago, which was attracted by existing users through word of mouth.

On July 28, after the winners were announced, the film's official mb announced that the film would only be shown in the Los Angeles area. Other regions will have to wait, colleague. The official mb has launched a second event. The movie posted a hundred posters in different places in Los Angeles. The first three people who took pictures of the same poster will get a signed version of the corresponding poster by Daniel, and the first person to take pictures will get A theater meet and greet is eligible.

Smartphones were unknown at this time. IBM was one step ahead, but it was not recognized by the market. It took until the emergence of 3G in 2008 to truly lead this era. So for the audience, they need to use the camera to shoot, then import it to the computer, and then upload it to MB. Such a complicated operation should have reduced the popularity a lot.

However. Except for Daniel himself who vaguely felt the majestic momentum of the great era, the others again misjudged the form.

The previous wave of enthusiasm has completely ignited these young netizens who are still ignorant of social activities, and the strong sense of novelty stimulates them to face difficulties. Cameras in hand, scouting the neighborhood for posters—the next day being a Saturday, of course—was a mistake the team couldn't make.

In just one day, by July 29, all 100 posters had been discovered, photographed and uploaded, and a large number of people who came after the third place felt very disappointed. Even more frustrated are the netizens outside of Los Angeles.

They keep leaving messages and complaints under their personal accounts. Why wasn't it released in their city? Some of them even called the theaters to ask. Why didn't "My Big Fat Greek Wedding" be released? If there are mb users among the ignorant theater staff and directors, then it's okay to say, if not, I have to search everywhere, and finally find the crux of the problem.

Nimble Brain has already started sending emails to their member users to evaluate the audience of this movie. Of course, it is already early August at this time, and "Greek Wedding" has already been released in the Los Angeles area.

At present, these theaters are still in an inexplicable state.

Because there were too many people taking part in the photoshoot, after the winners were announced on the evening of the 29th, the "Greek Wedding" movie selected an additional 100 friends among the remaining people, and presented them with signed posters of Daniel and Nia. Now, the grievances of those who did not win the prize have almost dissipated.

mb's users surpassed three million on this day!

Javier knows that if he asks those investment funds for financing now, the price will skyrocket by at least 20% or more. Now, users are the prospect and the money scene.

MB is the main battlefield for publicity, but it doesn't mean that "Greek Wedding" is only promoted on MB, Yahoo community, imdb public board, shopping webpage, online bookstore Amazon, etc. You can see two cute little girls in dresses everywhere People, with the temple of Athens and the Aegean Sea in the background, and a sentence floating on the top: "A trip to the Aegean Sea in ancient Greece, waiting for you."

Yes, this is the most generous item in the entire publicity campaign.

If you buy a movie ticket yourself, upload a picture of it to the mb personal homepage, and then call the official account of "Greek Wedding", you will have the possibility to get a week's trip to Greece - worth 10,000 US dollars.

This heavy stimulus ignited the entire Internet.

Until July 31st, the eve of the release of "Greek Wedding" in the Los Angeles area, and also the seventh day of this promotional plan, the actual users of mb increased to 4.5 million, doubling. And the entire Internet is flooded with "Greek Wedding", young people who love to surf the Internet are no longer talking about celebrities and fashion, but:

"It's a pity, I was the fifth in that poster, and I almost won the lottery."

"My God, is it? I never found the poster, but I was very lucky, and then I was drawn again, the one hundred people."

"You are so lucky."

"I also find it unbelievable. When I go to the movies tomorrow, I will immediately take a picture of the movie ticket and upload it online. Maybe I will be able to travel to Greece."

"It would be even better if we could do it together."

or it could be:

"I'm so touched. I saw a wedding photo of a pair of grandparents on mb today. They missed each other during the war years. I didn't expect that fifty years later, they would still meet and wait for each other."

"Is there really such a feeling in this world?"

Of course, the inside of Los Angeles and outside of Los Angeles are two completely different worlds, because the theaters in Los Angeles have already been confirmed, and the list has been posted on the website. Outside of Los Angeles, there is still no news yet. Whether it is New York or Columbia, Pittsburgh or Chicago, Philadelphia or Seattle, this time they can only watch the fans in the Los Angeles area carnival.

As a result, there is no need for the movie to do any further incitement, and the fans' phone calls are automatically made to the theaters. Although everyone is generally satisfied with the three trailers announced, the more reason is the participation* *Unsatisfied. Everyone thinks so.

Maybe the one who went to Greece was me? It would be too bad if I missed the chance to go to Greece because it wasn't showing here.

American netizens in 2002 were far more innocent than they were ten years later. They would not have thought that such an opportunity would be decided by default—of course, "Greek Wedding" had a solid budget and would not do so. They would not have thought that with so many people participating, the chance of their turn is too small. This indifference needs to be tempered by disappointment again and again. Now, of course, they have not practiced it yet.

...

Daniel, Javier, and Fred are sitting in the office of DD Films.

In front of them was a report that piled up the entire table.

shows the considerable changes brought about by this seven-day publicity plan.

The actual increase in the number of users of the mb website is the same as the results of the past two years of hard work. Of course, they also received a fee of one million from the "Greek Wedding" promotional party, which accounted for one-third of the total promotional funds. With the increase in the number of users, the activity, the number of speeches, and the traffic monetization efficiency of cooperative merchants have all increased significantly.

This almost opened the door to a new world for mb.

And Fred was even more shocked. What he saw was the dense grasp and utilization of various tools and habits of the Internet, and even manipulation and planning. In the end, it was the result of all these. I suspect that after the movie is released tomorrow, there will be shocking scenes.

"This is an excellent timing. MB has just cultivated a new generation of social netizens. The cognition of these people in various fields is still in the exploratory stage. No one will ignite this fire. If it is later, how to be recognized with this If you deal with a group of people, the effect depends on luck." (To be continued)

ps: Chapter 1, 4,000 words, please subscribe, please recommend tickets. In addition, there was a group before, and there were no people. If you are willing to chat, please add 460719545