Ace Hollywood

Kusa left Daniel with an invitation to the premiere of "School Blues," and there were still ten days left. There will be no more than 50 guests at this premiere, including 20 or 30 film critics from Los Angeles and New York, and the rest are the main creators and reporters. In fact, if enough attention is paid, there should be an internal test screening, a special screening for film critics, and a large premiere. Obviously, Fox's promotion put the latter two together. The reason is that inspirational campus films have a relatively fixed audience in the American film market, so film critics are not so important, and the film is not a big production, and too much publicity will put a greater pressure on costs.

Even for the premiere, not all actors will be present at the scene, which is closely related to the publicity plan and the level of topics. Daniel was not invited to participate in the internal preview, and even Paul may not be there.

In fact, Daniel is definitely not the central task in the "School Blues" crew. Whether it is popularity, role, etc., James Van Der Beek, Paul Walker, and even Oscar winner Jon Voight are better than him.

But for Daniel, such an occasion was unusual. Coosa had been wondering how to get him some attention, both inside and outside the industry.

This fringe tabloid gave Coosa a brilliant idea.

After he bid farewell to Daniel, he quickly contacted Fox's publicity party, and they even made an appointment to have a secret talk at Fox for an afternoon.

On the morning of the second day of the meeting, Cusa and Daniel looked rosy when they met.

"Kusa, it looks like you had a good night."

"Of course, I was very happy all day yesterday. Do you know why?"

"Meet a model who doesn't have a clear mind? Or did the girl forget to charge you?"

Kusa sat in front of him, "Daniel, you really don't look like a pure nineteen-year-old boy. Yesterday, I met Elon from Fox and talked for an afternoon."

"Hmmm, I'm listening, so he's the one you're spending the night with?" "Listen, Daniel, I'm serious." "Okay, okay!"

Kusa told Daniel about his plan in detail. He thinks Daniel's change in appearance has entertainment value, a claim Elon agrees with. They spent an afternoon designing a pitch.

"If there are no accidents, Daniel, your name and photo will appear in more and more newspapers tomorrow."

Daniel understands this. He understands the hype in the entertainment industry very well. The hype in Hollywood will only become more popular. Kusa is indeed a keen person. When they have no resources, they can only rely on others, and Fox will obviously be the beneficiary.

He squeezed the script of "The Lord of the Rings Trilogy" with his fingers, and let out a soft breath!

"Excellent, Kusa, thank you."

"A common dream, isn't it?" Kusa saw the tiny movements in Daniel's hands, "It belongs to you, and the most important task is always to perform. Only when you continue to have good performances and works, can everything be operated. leeway. We're not trying to be clowns after all, greatness is our goal."

"Yes, great."

As Kusa said, when he woke up the next day, news about the crew of "School Blues" began to appear in several major cities in Los Angeles, New York, and Chicago. Most of the sections were narrow, and it was difficult to carefully identify the similarities and differences between the two photos.

The title is sensational.

"Billy Bob who was 'killed'!"

According to reports, this handsome newcomer,

Apparently the background is deep, thereby completely replacing the actors who actually participated in the show.

Daniel flipped through a few newspapers and understood Cusa and Elon's plan.

"Are you sure people will be attracted to this? And just how high are the coverage of these small newspapers?" Daniel flipped through again, "Philadelphia Star", "Chicago Daily Entertainment News"..., "Well, yes , hardly anything I've heard of."

Kusa has an oversized nose, and sometimes Daniel would be made to look down at his crotch because of the rumors in China, that is to say, the rumor that a big nose will also make a certain organ big.

"Daniel, I really have doubts about you now." Seeing that Daniel was about to throw the magazine over, Kusa quickly changed the subject and wrinkled his big nose, "No plan is foolproof, eh Since Long thinks this is a trick, let him operate it without us paying for it."

Daniel nodded noncommittally.

"Kusa, have you ever thought that when putting in materials, we should do a subdivision, do you understand what I mean?"

Kusa half-understood, beckoning him to continue.

"For example, if this news happens to Robert Belluni, or Tom Hanks," the former just won the Oscar winner this year, while the latter dominates Hollywood, "if it happens to them, then the focus of the news will be on the actors. In itself, why is he fat, why is he thin, are there any interesting gossip and anecdotes in it. But it happened to me, a penniless new actor, if the focus is on me, even if it is "Campus Blues", It’s not enough to attract people’s attention, who would want to know the past life of that unknown actor?”

"I seem to understand a little bit, what you mean-we should focus on, um~"

"lose weight!"

Daniel stood up and drew three circles on the whiteboard.

He wrote a "Y" in the first circle, "Youth, Brian said, there are too many billies in the United States. Obesity plagues many young people, which makes it possible for everyone to think about a nineteen-year-old. It is also a kind of attraction and motivation for boys who want to have a perfect body.”

He wrote "F" in the second circle, "Obesity, this is different from the first article, you can add a little fitness and sports experience in it, such as rugby is good. Simply push it to those who want to lose weight group."

The last circle, "G".

"Girls, never underestimate the power of girls. They have boyfriends, parents, family members, and girlfriends? Is that how you say it? Every girl means several potential movie viewers. And obviously after losing weight, I am right These girls are somewhat attractive, but I am too narcissistic, that is for you to judge, Cusa."

More than ten years later, when big data is in the ascendant, the push to fixed groups of people still depends on marketing strategies.

In fact, for example, "Campus Blues", its publicity must be full of energy, exaggerated and provocative, because the audience of the film, those young people, eat this set. And people tend to look at the age group data of the movie on IMDB, what are the reviews of the movie in the 20s and 30s, so as to determine whether it is probably suitable for their taste.

But obviously, in terms of hype, people don't know how to use this trick.

"It's unbelievable." Kusa was silent for a while, looking at Daniel with complicated eyes, "You are actually amazingly talented in this way."

"No, no, I only have occasional inspiration, Kusa, you are the professional."

It's not that he's humble, it's true, Cusa, who can become a CAA agent with his bare hands, is absolutely talented in these things.

"I need to get in touch with Elon, Daniel, you've given me more confidence in the future."

Kusa stood up, turned and said as he walked.

Kusa did not elaborate on this theory with the Fox people. In fact, in a short period of time, he has realized the value of the theory mentioned by Daniel.

Hell, if you're going to sell something, you need this.

Rough acquiescence and ignorant selection of people are the common status quo now.

Kusa can imagine how surprised CAA would be with a set of clear-headed and data-based information push theory for subdividing the entertainment industry.

As for whether this will make Hollywood more false, Cusa is not worried. Can Hollywood be more false?

Elon immediately recognized Cusa's burst of inspiration.

Of course, Daniel will not intervene in these "shady" operations, whether it is for insiders or outsiders, Daniel has to say the same.

Everything is the trick of the cunning Cusa.

The adjustment of the publicity strategy was very quick, which reflects Fox's strong execution.

In girls' magazines, on weight-loss forums, and in the sports and entertainment press that boys are interested in, Daniel's photos and news frequently appear.