To change the positioning of a shoe store is not as simple as talking about it.

When Li Jiaojiao opened this store after returning to China, she also felt that the shoes in her store were all design models, which should sell better than other shoes in the mall.

At that time, she was even priced fifty cents or one yuan higher than other shoes in the mall.

But the result is that the customers who came to the mall to shop just walked around in her store, and occasionally a few who asked about the price gave up immediately after learning the price of the shoes, and never thought of buying shoes again.

Later, in order to sell the shoes, Li Jiaojiao had to lower the price, which was comparable to the price of shoes in other shoe stores in the mall.

Even so, business in her store is not doing well.

For Li Jiaojiao's question, Lan Shu has several directions of thinking.

"Purely hand-made shoes are actually considered high-end shoes, but most people don't realize the specialness of hand-made shoes, but what if they are made to measure? They are made according to the length, width and height of each person's feet."

Hearing Lan Shu's proposal, Li Jiaojiao also had some thoughts, "It's feasible to make it custom-made, but is this high-end?"

"High-end shoes must have a matching price, and the target consumers are no longer ordinary people, but wealthy people with spending power." Lan Shu said.

"Such people are willing to spend money and know how to enjoy, so it doesn't matter to them that the price is more expensive."

"In addition to quality, what the rich want is whether the reputation of something is worthy of them, so in addition to the price of your high-end custom shoes, you must also maintain a good brand and build a reputation."

"Once such a reputation spreads in the circle of rich people, there will definitely be a lot of people who will come to you to order shoes from you."

"And in the case of price increases, your shoe customization store does not need too many sales to be able to make money."

As Lan Shu spoke, Li Jiaojiao listened humbly aside, occasionally showing an expression of sudden realization.

Lan Shu didn't need to perfect the rest, Li Jiaojiao already had a set of ideas in mind!

"I see, Lan Shu, thank you for telling me this!"

Li Jiaojiao showed an excited expression for the first time today, and she couldn't wait to follow Lan Shu's prompt and add her own ideas to try whether such a sale is feasible!

"You're welcome." Lan Shu replied.

Since she and Li Jiaojiao are already friends, it's okay for her to mention a few words.

But Lan Shu still has something to remind Li Jiaojiao.

"Since you are taking the high-end route, the name of the current shoe store is not very suitable. Since you have returned from studying abroad, you can choose a store name in the style of that side, which can also be used as a publicity point for the high-end route."

When Li Jiaojiao heard this, she nodded approvingly, "I see, I must think of a name."

After finishing speaking, she looked at Lan Shu and said in a serious tone, "Lan Shu, if my shoe store really becomes a success, I must thank you very much!"

"You don't have to be so polite." Before Lan Shu helped Li Jiaojiao with an idea, she never thought of getting anything in return, it was just out of help from friends.

But Li Jiaojiao didn't think so.

Her current thinking is just thinking, and she can't make money to realize it, but if she really makes money, she will definitely repay Lan Shu!

As soon as Lan Shu and Li Jiaojiao finished chatting, Xiao Bai came to the shop.

He came to deliver a pager to Lan Shu.

Looking at the small silver-white pager in her hand, Lan Shu was slightly taken aback——

This thing was actually produced by an electronic information company invested by Xiaobai?

Lan Shu raised her head to look at Xiao Bai. Because of the pager, she looked at Xiao Bai with a slightly different look. Lan Shu is quite clear about the profit of the pager!

And Lan Shu's blank expression fell into Xiaobai's eyes, he thought Lan Shu didn't know what it was, so he explained it on the spot.

Xiao Bai took out another pager he used himself from his pocket, pressed the button on the pager, found a string of numbers, and then pressed another button next to it.

As a melody sounded, a voice could be heard from the pager after a few seconds.

‘Please tell me the content of the message——’

Xiao Bai looked at Lan Shu and said, "Good morning, I hope you are happy."

Then he pressed the button on the pager again and ended his speech.

Half a minute later, the pager in Lan Shu's hand rang three times, and then she received what Xiao Bai said.

It's just that this sentence turned into text and appeared on her pager.

Lan Shu: ...

Isn't this just a modified form of sending messages~!

Speaking of which, although Lan Shu has read modern history books and knows that pagers appeared in the 1980s, and that pagers can display the number of someone calling, she is not clear about other uses of pagers.

This is the first time she has realized that the pager can do more than get missed numbers.

Beside him, Xiaobai was stunned again when he saw Lan Shu, and he immediately taught Lan Shu how to use the pager.

On the side, Li Jiaojiao saw a pager for the first time.

Seeing the things in the hands of Lan Shu and the young master of the Gu family, and listening to Gu Jue explaining that the pager has the function of displaying phone numbers in addition to sending messages, Li Jiaojiao couldn't help asking, "Where can I buy this thing?"

At this time, Xiaobai seemed to realize that there was another person around him.

He looked at Lan Shu, then at Li Jiaojiao, and analyzed that the two were friends, and then he replied, "It's not on sale yet, it will be officially on sale in two days, and you can see it in all major shopping malls in Kyoto. "

Hearing this news, Li Jiaojiao already planned to buy a pager at that time.

And Xiaobai is still excitedly teaching Lanshu how to try out the pager.

"Lanshu, try sending me a message too." Xiaobai looked at Lanshu, his eyes were bright, and there was even anticipation in his eyes.

If Lan Shu sent him a message, what would she say?

Xiaobai wants to know.

And Lan Shu was really interested in the function of sending messages, so she pressed the button on the pager as Xiao Bai told her.

‘Please tell me the content of the message——’

"Good morning, thank you for your present," she said.

Hearing Lan Shu's words, Xiao Bai immediately raised the corners of his lips in a happy mood.

A moment later, he also received a text message of Lan Shu's words on his pager.

And after Lan Shu personally tried the message sending function of the pager, she confirmed again that this is a message sending tool in disguise!

The big brother is used to make calls, and the pager is used to send messages. Now, the top-of-the-line communication equipment from the 1980s is in her hands~!

But Lan Shu suddenly thought of——

"Doesn't your electronic information company still need money to build a communication station? The money I asked the factory to transfer to you will arrive today at the earliest, so the communication station has already been built before you get the money. ?”

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