1980s Group-Pampering: Cannon-Fodder Real Young Lady Gets a Divorce and Becomes a Billionaire

Just a few words from Lan Shu made Lu Wei feel that he was indeed not as business-minded as Lan Shu.

So he still doesn't participate in the matter of naming.

As long as the Walkmans they make sell well in the future.

Before Lan Shu came here today, she never thought that she would take the initiative to stop the work.

She also has to advertise for the toilet paper factory and meet Xiaobai.

If it wasn't for the terrible appearance of the Walkman and the lack of packaging, Lu Wei and Qian Qing were not good at these things, otherwise she wouldn't have found something for herself to do.

But even if she wants to help, she doesn't do it all by herself.

Lan Shu went upstairs and walked around, bought a box of crayons and a stack of line draft paper in the grocery store on the fifth floor of the shopping mall, and planned to use crayons to draw the appearance design of the Walkman on the back of the draft paper.

Because the crayons only have twelve colors, they are all bright and pure colors that have not been neutralized.

So Lanshu chose blue and red, and used the method of color splicing, using red and white, blue and white splicing colors as the appearance color of the Walkman.

When handing over the drawn drawings to Lu Wei and Qian Qing, Lan Shu specifically suggested that the blank parts other than the red and blue blocks should not be pure white when customizing the shell, but silver.

If the plastic factory can't make silver, then use light gray instead.

Although white looks good with red and blue, white is an unlucky color in the minds of most people in this day and age.

In case white appears on the Walkman, it will "step on" the "poisonous point" that the general public cannot accept, so Lan Shu decided to be more conservative and replace it with a little light gray.

When Lu Wei and Qian Qing saw the picture drawn by Lan Shu, their eyes lit up!

With such a lively and bright appearance of the Walkman, their original black and army green Walkman is really ugly in comparison...

"Let's customize the casing of the Walkman in the future according to this design." Lan Shu said.

After she finished speaking, she still did not forget to say something——

"The card slot on the back of the Walkman should be kept well. When the time comes, it will be equipped with a buckle, which can be stuck on the belt around the waist. This is called a Walkman."

Although the Walkman produced by Lu Wei and Qian Qing is small in size, it does not have the function of being carried on a cassette belt.

At best, it is small, and it is convenient to carry it out in the hand.

But the real Walkman, if you don't free your hands, how can it be called a "walker"?

And Lanshu's focus design perfectly solved all these problems.

Hearing Lan Shu's explanation, Qian Qing learned that their Walkman could be hung on their waist to listen, and thought it was so cool!

He even looked forward to the time when the new Walkman came out after the hundred ugly Walkmans were sold out.

Thinking of this, Qian Qing proposed, "These Walkmans with not-so-good casings we made now, should we sell them cheaper?"

Otherwise, people who bought the old model will definitely be unhappy when the new model comes out.

"If it's cheap, don't use it. Sell it at the price you originally set. When the new model comes out, add five yuan to the price."

Lan Shu said directly.

Style design also needs money, okay~

Good-looking things cost a few dollars more, no problem~!

With Lan Shu's walkman design, Lu Wei and Qian Qing had no objection to Lan Shu's words.

Afterwards, Lan Shu used the remaining draft paper to draw three pictures of the packaging, the outer carton packaging, the inner foam packaging, and a layer of white non-woven bag to wrap the Walkman to avoid bumps and scratches.

Lan Shu explained to Qian Qing one by one the pictures she had drawn.

A photo of the Walkman should also be printed on the outer carton, so that buyers can intuitively know what is inside.

Seeing the disassembled pictures of the package drawn by Lan Shu, before Lu Wei had time to say anything, Qian Qing immediately became excited!

"With such a package, the extra five yuan immediately feels worth it!"

This is what Lan Shu wanted.

When people spend money, they feel that the value for money is excellent. Only in this way, their business will continue to flow and last for a long time.

After confirming the appearance and packaging details of the Walkman with Lu Wei and Qian Qing, only the brand name of the Walkman remained.

Lan Shu has already decided on a name, so she will call it 'Xiang Le'.

Simple and easy to remember, it has something to do with the Walkman playing music.

Hearing Lan Shu's name, Lu Wei and Qian Qing were very satisfied.

After solving the follow-up problem of the Walkman, Lan Shu didn't stay in the mall, and soon waved goodbye to Lu Wei and Qian Qing.

She was going to walk around Kyoto to inquire about newspaper and TV advertisements.

By the way, I also need a professional photographer to shoot commercials for toilet rolls.

As for intimate things like sanitary napkins, they are not suitable for television.

At best, it would be to include unopened sanitary napkins in the ad, and finally put them together with the roll of toilet paper to make a freeze-frame picture.

As long as the audience is familiar with the brand and outer packaging of sanitary napkins, and knows that this sanitary napkin and Yunrou roll toilet paper are produced by the same factory, Lan Shu's goal will be achieved.

For the next two days, Lan Shu kept running around about the advertisement.

It is not difficult to advertise in the newspaper. On the same day, she found the newspaper office, determined the content of the advertisement, and paid the fee.

Similar to advertising in newspapers in Linjiang City, newspaper advertisements in Kyoto only give half a page at most, and the advertising cost is doubled.

Even though it costs 2,000 yuan to publish a newspaper, Lan Shu did not hesitate to book two issues, once a week, to consolidate the memory of the readers.

As for TV commercials.

Lan Shu found the TV station, but was told that although there were channels on the TV, they had never been advertised.

She was the first person to take the initiative to find and spend money on advertising.

As for whether the advertisement can be made, we have to wait for the leaders of the TV station to meet together on Friday, and then we can discuss and decide.

It's only Tuesday, so Lan Shu can only wait patiently for the result.

But before that, don't delay her to find a professional video shooter.

The current video is still shot with a tape machine, the price is not low, and it is calculated by the minute.

But these were all within Lan Shu's expectations.

Fortunately, the ad she wants is not complicated. In the early stage of the ad, the ad does not need a rich plot, and it only takes a few seconds to repeat the ad words, which is the most memorable ad.

After Lan Shu finished these things, when she went home for dinner at night, she heard Lan Weicheng say at the dining table that there was good news at the counter in the mall!

Although their first batch of Walkmans didn't look good, they sold well because they were small and easy to use.

Eleven units have been sold in the past two days, each priced at 70 yuan.

And that's just the price of the Walkman without the recording function.

When the Walkman with recording function is produced, the price is expected to sell for more than 100 yuan!

It was Lan Shu's request to manufacture Walkmans with both functions.

In her opinion, there are high and low prices to highlight the cost-effectiveness of high-priced Walkmans.

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